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Growe

Advises and implements iGaming market growth

Social Media & Influencer Specialist

Social Media Strategy & Management +1Updated on Nov 13
Full-timeColombiaNo salary listedIn-person

About the Job

Requirements

  • A minimum of 5 years of experience in social media management and influencer marketing.
  • A proven background in the iGaming or sports betting industry, with a solid understanding of sports culture.
  • Experience collaborating with diverse creator profiles, including sports influencers, entertainment icons, lifestyle creators, and live streamers.
  • Hands-on experience with social media analytics, scheduling platforms, and social listening tools.
  • A strong track record of managing end-to-end campaign execution alongside third-party marketing agencies.
  • Strong interpersonal and negotiation skills for building relationships with influencers, streamers, and talent agencies.
  • A proactive and autonomous approach to taking ownership of projects and solving problems independently.
  • Creativity and cultural awareness, with a deep understanding of internet culture, memes, viral trends, and sports.
  • A data-informed mindset for evaluating content performance and optimizing campaigns using engagement metrics.
  • Agility and resilience in managing multiple priorities and adapting to live event dynamics or shifting business needs.

Responsibilities

  • Manage end-to-end social media channels across Instagram, Facebook, YouTube, and TikTok.
  • Develop, plan, and execute content calendars aligned with brand positioning, campaign goals, and local trends.
  • Lead daily community management, including inbox monitoring, direct responses, and community moderation.
  • Conduct social listening to track brand sentiment, industry trends, viral moments, and competitor movements.
  • Identify, recruit, and onboard relevant influencers and content creators using internal discovery software and databases.
  • Manage influencer relationships end-to-end by negotiating deliverables, brainstorming creative concepts, coordinating posting schedules, and ensuring brief compliance.
  • Collaborate with external agency partners to streamline content production and influencer execution.
  • Track, analyze, and report key performance metrics, including reach, engagement, video views, and conversion, to develop actionable data-driven insights.

About the Company

Growe

Advises and implements iGaming market growth

Growe provides advisory and services for iGaming and Entertainment businesses. It helps clients develop strategy and implement scalable solutions across markets, guiding market entries, expansion, and sustainable growth. Its offerings span business and brand strategy, market research, marketing solutions, IT customization, organizational structuring, and talent management. The company works by pairing strategic planning with hands-on execution, partnering with clients to identify opportunities, launch new iGaming brands worldwide, and build the teams and systems needed to grow. What sets Growe apart is its practical, end-to-end approach focused specifically on unlocking opportunities in iGaming and entertainment, combining vision with execution and industry-focused expertise. The goal is to turn challenges into competitive advantages, enabling successful market entries, global expansion, and long-term growth for clients.

Company size
Not listed
Company stage
Not listed
Total funding
Not listed
Headquarters
Not listed
Founded
2021

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