Full-Time

Senior Email Marketing Specialist

Posted on 5/2/2024

Cirkul

Cirkul

201-500 employees

Reusable water bottle with flavor cartridges

Consumer Goods
Hardware

Senior

Belmont, MA, USA

Required Skills
Marketing
HTML/CSS
Excel/Numbers/Sheets
Google Analytics
Requirements
  • 3-5 years’ experience in DTC email marketing
  • Strong familiarity with ESPs - Klaviyo a bonus
  • Knowledge of HTML for email
  • Knowledge of event architecture and triggered flow logic
  • Ability to analyze raw data exports in excel
  • Strong commitment to rapid experimentation and growth-hacking mindset
  • Impeccable attention to detail
  • Comfort working in a fast-paced environment
  • Organizational skills to balance multiple projects and tasks
  • Strong written and verbal communication skills
  • Ability to balance high-level strategy with hands-on execution
  • Familiarity with analytical platforms such as Google Analytics or Amplitude
  • Bachelor's degree
  • Willingness to travel to Cirkul HQ in Tampa, Florida a few times a quarter
Responsibilities
  • Optimize lifecycle flows to increase engagement, conversion, and lifetime value
  • Measure and report on trends in email performance
  • QA of email sends for appearance, design, copy, functionality, and tracking
  • Develop and maintain a comprehensive monthly email calendar
  • Foster strong cross-departmental relationships for seamless campaign execution
  • Maintain email & SMS development process working closely with Brand Voice and Creative Teams
  • Define and manage customer segmentation for targeted email campaigns

At Cirkul, employees thrive in an environmentally conscious atmosphere that prioritizes sustainability through innovative cartridge technology for water flavoring. This technology not only sets new industry standards by reducing the use of plastics and shipping resources but also offers over 50 natural flavor options, demonstrating a commitment to both environmental responsibility and consumer health. Working here means contributing to these meaningful initiatives while being part of a forward-thinking team engaged in transforming the beverage industry.

Company Stage

Series C

Total Funding

$111.7M

Headquarters

Tampa, Florida

Founded

2016

Growth & Insights
Headcount

6 month growth

20%

1 year growth

86%

2 year growth

496%