A Bachelor of Science degree in Marketing or Communications, or a comparable degree.
At least 3 years of experience in media relations, public relations, or guerilla marketing.
Knowledge of resources available to promote and create buzz around a brand.
Excellent written and oral communication skills.
Ability to build and maintain relationships.
Familiarity with current trends in entrepreneurship, hiring, business technology, and startups.
Responsibilities
Manage media relations and public relations efforts, including pitches, content placements, press releases, speaking opportunities, social media outreach, and award nominations.
Develop and manage the media calendar.
Report on the performance and value of media impressions.
Develop buzz plans for lead-generation events, including trade shows and company speaking opportunities.
Create buzz for the company and its employees through relationship building and social networking techniques.
Manage existing press relationships and continually create new ones.
Identify new ways and angles to obtain buzz mentions for the company and its products.
Attend networking events for startup, recruiting, human resources, and entrepreneurial communities.
Promote the company as a thought leader in its industry.
Work with the team to determine ways to use buzz to drive sales and word of mouth.
Desired Qualifications
Marketing or agency experience.
Experience working in a startup environment.
We're a quirky, Pittsburgh-based software company that is reinventing the way employers work. Featured on TechCrunch, Mashable and CNET, we empower growing businesses with tools they've never had, but have always needed. Our 2000+ customers include some of the fastest growing businesses and hottest startups in the world like Pinterest, Klout, Instagram, and HootSuite.
We are looking for a full-time, experienced Buzz Marketing Manager responsible for working with the press and public outreach to increase awareness about our company, often using tactics that create intrigue, controversy or curiosity. It’s a chance to be part of the team that is driving exponential growth, and share in an awesome success story.
Included in Entrepreneur magazine’s list of “100 Brilliant Companies,” we have been widely heralded as an innovative, essential product for businesses. We've been called a “life-changing” service and “one of the best SaaS tools I’ve ever used.” Our software interface is beautiful. Our customer demos are a love-fest. We’re building a great company where people want to come to work, and we’re looking for creative, battle-tested people to join our team!
We offer competitive salaries and full benefits, including health, dental, PTO and stock options. Perks include free parking, relaxed dress code, MacBook computers, Wii and Xbox gaming systems and the occasional free lunch! We're one of Pittsburgh’s hottest companies and we’re growing fast. Come join the team!
BUZZ MARKETING MANAGER
Responsibilities
Manage media relations and PR efforts including pitches, content placements, press releases, speaking opportunities, social media outreach, and award nominations.
Develop and manage media calendar.
Report performance of media impressions and value.
Develop buzz plans for lead generation events including trade shows and company speaking opportunities.
Create buzz for the company and its employees in any way possible, using relationship building along with the latest in social networking techniques.
Manage all press relationships and continually work to create new ones
Look for new ways and angles to get buzz mentions for the company and its products
Attend networking events for the startup, recruiting, HR and entrepreneurial communities
Promote our company as a “thought leader” in our industry
Work with the team to determine new ways to utilize buzz to drive sales and word of mouth
Qualifications
B.S. in Marketing or Communications or comparable degree.
3+ years experience in media relations, PR, or guerilla marketing
Marketing or agency experience a huge plus
Experience working in a startup environment a huge plus
Self-starter and entrepreneurial-spirit
Enthusiasm for building and maintaining relationships
In tune with current trends in entrepreneurship, hiring, business technology, and startups
Proven knowledge of the resources available to aid in promoting and creating buzz around a brand
Excellent and creative written and oral communication skills.
Need someone who really understands the value of asking questions and listening