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Nestle

Global branded foods and beverages producer

Digital Marketing Manager

Marketing Generalist & ManagementConfirmed live in the last 24 hours
Full-timeWarsaw, Poland

About the Job

Requirements

  • Have 3–5 years of experience in an e-business environment, working in digital marketing at a company, digital agency serving e-commerce, or e-retailer.
  • Have strong knowledge of digital media, including trends, the consumer/shopper journey, digital channels, Allegro, and Ceneo.
  • Have experience developing search strategies, particularly with large language models.
  • Have experience managing SEO/SEM campaigns and creating online and mobile content.
  • Have experience planning, implementing, and measuring brand and performance campaigns.
  • Have experience collaborating with media agencies and trade partners on digital media.
  • Understand marketing strategy.
  • Have very good English-language skills.
  • Have very good computer skills, including the MS Office suite.
  • Have practical knowledge of tools for analyzing web traffic and online campaign effectiveness.

Responsibilities

  • Help prepare and implement the local digital media strategy based on central guidelines.
  • Support Brand Managers in activating brands in digital and building a foundation for profitable brand growth during digital transformation.
  • Monitor the effectiveness of ongoing activities.
  • Track and report online advertising trends and competitor activities.
  • Improve organizational knowledge of digital media by organizing training and on-the-job learning.
  • Create the local strategy and lead and implement digital media projects covering website development as Country Product Owner, search, online brand monitoring, social media, personalized communication solutions including user experience, customer relationship management, consumer data and personalization, e-content, e-commerce media planning and digital shelf activities including offsite, shopping events and product-card visibility, and ratings and reviews.
  • Work with the Purina eBusiness team, media agencies, and key e-commerce partners, including e-retailers, Allegro, and Ceneo.

About the Company

Nestle

Global branded foods and beverages producer

Nestlé manufactures and markets branded foods, beverages, pet care, and nutrition products in about 185 countries. Its products are produced at scale and distributed through retail, foodservice, and direct-to-consumer channels, backed by a global R&D network. Distinctive factors include its enormous global footprint, a diversified lineup from coffee to pet care to infant nutrition, and the combination of retail plus professional channels. Its goal is to provide reliable, high-quality nutrition to people worldwide while advancing nutrition science through its research and brands.

Company size
10,001+
Company stage
IPO
Headquarters
Vevey, Switzerland
Founded
1866

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