Full-Time

Senior Product Marketing Manager

Updated on 1/15/2025

Carbyne

Carbyne

51-200 employees

Cloud-based platform for emergency response communication

Government & Public Sector
Enterprise Software
Cybersecurity

Compensation Overview

$130k - $150kAnnually

+ Equity

Senior, Expert

No H1B Sponsorship

New York, NY, USA

Pay range for this position in New York City is $130,000 - $150,000 + equity + benefits.

Category
Product Marketing
Product
Required Skills
Market Research
Hubspot
Salesforce
Requirements
  • 8–10 years of experience in product marketing, preferably in SaaS or public safety tech.
  • Proven success in developing and executing GTM strategies and launching products, including pricing strategy.
  • Strong skills in crafting compelling messaging, storytelling, and sales enablement materials.
  • Demonstrated experience with competitive analysis, market research, and positioning in B2B markets.
  • Exceptional communication and collaboration skills to influence cross-functional teams.
  • Proficient in tools like HubSpot, Salesforce, or similar marketing platforms.
  • Analytical mindset with a focus on measuring and optimizing marketing initiatives.
  • Self-starter with a hands-on approach, comfortable in fast-paced startup environments.
Responsibilities
  • Develop GTM Strategies: Create and implement comprehensive GTM plans for new products and features, including positioning, pricing, messaging, and sales enablement materials.
  • Drive Market Understanding: Help the team to understand customer needs, conduct market research, and perform in-depth competitive analyses, including feature comparisons and pricing strategies.
  • Create Impactful Content: Lead the development of product-specific collateral such as one-pagers, videos, web pages, blogs, and case studies to support customer engagement and sales efforts.
  • Collaborate Across Teams: Partner with product management, engineering, sales, and customer success to ensure alignment and deliver compelling solutions to market.
  • Enable Sales and Customer Success: Train and equip Sales and CSM teams with the tools, messaging, and insights they need to effectively position and sell Carbyne’s solutions.
  • Measure Success: Analyze the effectiveness of marketing initiatives, conduct regular win/loss reviews, and adapt strategies to improve outcomes.
  • Champion Customer Advocacy: Cultivate relationships with customers to build testimonials, case studies, and advocacy programs.
Desired Qualifications
  • Experience in public safety, government, or civic tech markets; familiarity with enterprise sales cycles, RFP processes, and procurement in public sector organizations; knowledge of public safety technologies.

Carbyne offers a cloud-based communications platform tailored for mission-critical centers like call centers and emergency response teams. The platform focuses on real-time data and collaboration tools, enabling users to collect and share vital information quickly. This technology helps clients make informed decisions based on live data, improving their operational efficiency. Carbyne's suite of applications allows for faster call handling and better management of high call volumes, which can enhance service delivery and potentially save lives. Unlike many competitors, Carbyne provides a comprehensive platform that integrates various applications into one secure environment. The company's goal is to support its clients in delivering effective services during critical situations, ultimately contributing to better outcomes in emergency response.

Company Stage

Series C

Total Funding

$133.2M

Headquarters

New York City, New York

Founded

2014

Growth & Insights
Headcount

6 month growth

1%

1 year growth

-1%

2 year growth

-2%
Simplify Jobs

Simplify's Take

What believers are saying

  • Carbyne's AI-driven analytics enhance decision-making and operational efficiency in emergency response.
  • The rise of 5G technology improves Carbyne's platform performance with faster data transmission.
  • Growing demand for multilingual support aligns with Carbyne's real-time translation capabilities.

What critics are saying

  • Over-reliance on AWS infrastructure poses risks of service outages or security breaches.
  • AI-based translation features may face accuracy and latency challenges, affecting response times.
  • Collaboration with partners like Axon may lead to integration complexities and data privacy concerns.

What makes Carbyne unique

  • Carbyne offers a unified platform for emergency response with AI-driven features.
  • The company integrates real-time data and rich media for enhanced decision-making.
  • Carbyne's cloud-native solutions provide seamless updates and scalability for emergency services.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

401(k) Company Match

Parental Leave

Unlimited Paid Time Off

Paid Sick Leave

Wellness Program