H

H&M

Global fast-fashion retailer of affordable clothing

Visual Merchandiser

Full-Time
$21 - $24.34/hr
Mid
Di Giorgio, CA, USA
Remote
RetailMerchandising

About the job

Requirements
  • Experience focused on improving product presentation and commercial execution in a store.
  • Good knowledge of visual, commercial, and operational best practices, routines, and tools.
  • Ability to manage, follow up on, and act on the selling equation and weekly sales reports.
  • Fashion interest and leadership skills to apply visual and commercial experience in a dynamic environment.
  • Ability to use visual and commercial experience to contribute to the role.
Responsibilities
  • Implement visual standards and commercial excellence to create an inspiring, elevated, and consistent customer experience.
  • Execute visual, commercial, and styling curation according to store guidelines.
  • Use trend and competitor awareness to provide colleagues with relevant information, coaching, upskilling, and development.
  • Contribute to the store’s omni-channel customer experience through visual and commercial curation according to guidelines.
  • Represent the H&M brand positively during customer interactions.
  • Organize and plan workload according to the store activation plan, adapting to business needs in collaboration with Store Management and the Area Visual Manager.
  • Launch and maintain global campaigns and sale activities on time according to H&M brand standards.
  • Ensure garment care and stock levels, and provide input on allocation to Store Management and Area teams.
  • Follow up on sales report key performance indicators and identify and prioritize visual and commercial opportunities with Store Management.
  • Create actions to increase customer satisfaction and reach sales targets, store goals, and budget, and follow up on those actions with Store Management.
  • Follow procedures, best practices for omni-channel services, operational routines, legal requirements, and store communication with the Store team.
  • Stay current on fashion, trends, styles, products, brands, competitors, and relevant influencers.
  • Plan time for fashion and trend awareness to understand trend theory and mood boards for styling techniques and product presentation, anticipate customer needs, and enhance the in-store shopping experience.
  • Share and communicate seasonal changes, fashion trends, relevant visual and commercial information, in-store communication, and price perception with store teams.
  • Coach and develop the Store team’s visual and commercial skills to maintain high-quality product and commercial presentation according to guidelines.
  • Support and develop daily routines and best practices for the Store team to maintain consistent visual and commercial standards while sustaining customer service engagement.
  • Develop and coach talent and provide onboarding training to new colleagues.
  • Organize, provide, and carry out visual and commercial upskilling for colleagues.
  • Complete Visual Competencies and Commercial 4 All trainings based on Regional and Sales Market learning and development goals.
  • Support Sales Market and Area teams with store expansion project needs.
  • Execute visual and commercial curation and styling based on the commercial calendar, allocation, store activation plan, and fashion trends, following mood boards and visual and commercial guidelines.
  • Carry out sample-picking routines, including stockroom garment quantities, accessories, and shoes, to create clear trends and stories inspired by visual and commercial guidelines.
  • Ensure window and styling execution follows visual and commercial guidelines to create an inspirational and commercial customer experience.
  • Maintain commercial layouts and fixtures to support customer flow and effective trend-story placement.
  • Maintain price signs in windows and throughout the store in line with global strategy, guidelines, and Sales Market requirements.
  • Work with Facilities Management to ensure lighting functions correctly and highlights products and display forms in windows and throughout the store.
  • Maintain and care for display forms and interior materials, including fixtures and fittings, with sustainability in mind.
  • Work with the Area Visual Manager to keep store navigation current and aligned with the latest guidelines and store layout.
  • Ensure the store has sufficient sale and other activity materials, including point-of-sale materials, according to local routines.
  • Keep the sales floor and back of house clean, organized, and safe according to local security guidelines.

About the company

H

H&M

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Website

H&M is a global fashion retailer that sells affordable, trendy clothing and accessories for men, women, teens, and children through both online and physical stores. The company works by maintaining a fast, efficient supply chain to bring runway-inspired styles to customers quickly and at competitive prices, supported by large-scale production and a broad global footprint. It differentiates itself with its extensive international reach, ability to offer a wide range of products for the whole family at low prices, and a focus on sustainability, including eco-friendly lines and recycling programs. The goal is to provide fashionable, quality apparel at accessible prices to a diverse customer base around the world while reducing environmental impact through responsible practices.

Company Size

10,001+

Company Stage

IPO

Headquarters

Stockholms kommun, Sweden

Founded

1947

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Simplify's Take

What believers are saying

  • Q3 2026 operating profit jumped 23% to 6.04 billion crowns on September 24.
  • Intent-driven Voyado search cut customer exits 30% and soft exits 80%.
  • India expansion strengthened October 1 with Sharvari's beauty campaign and new store openings.

What critics are saying

  • Western Europe sales fell 1% in Q3 2026, H&M's biggest market.
  • June 2026 layoffs triggered 679 million-crown restructuring costs; more cuts start in 2027.
  • Shein and Inditex outgrow H&M; stagnation risks brand irrelevance and permanent margin compression.

What makes H&M unique

  • H&M spans 60-plus markets, pairing stores, e-commerce, and real-time intent-driven search.
  • Daniel Ervér's 2024 turnaround emphasizes faster sourcing, in-season buying, and tighter logistics.
  • H&M turns fashion, beauty, and heritage collaborations like Morris & Co. into traffic drivers.

Help us improve and share your feedback! Did you find this helpful?

Benefits

  • Health Insurance
  • Wellness Program
  • Paid Leave
  • Flexible Work Hours
  • Phone/Internet Stipend

Company News

Express & Star
Oct 13th, 2026
Cyber attacks: Which UK companies have recently been targeted by hackers?

Cyber attacks: Which UK companies have recently been targeted by hackers? By Clara Margotin, Press Association Published 13th Oct 2026, 12:45 BST The retail sector has been targeted many times in the past two years, with M&S, Co-op and Harrods among the biggest names being hit by hackers. Retailers across the UK have faced a spate of cyber attacks in the past week, prompting experts to warn the incidents should act as a "brutal alarm call". The owner of fashion brands Hobbs and Whistles, Swedish fashion giant H&M and fast fashion business Asos all said they were investigating potential hacks in the past week. The UK retail sector has been targeted many times in the past two years, with Marks & Spencer (M&S), Co-op and Harrods among the biggest names being hit by hackers. Susannah Streeter, chief investment strategist at investment service Wealth Club, said: "Corporate defences are looking dangerously thin amid an onslaught of cyber attacks against businesses. "This spate of infiltrations into retailers' systems should serve as a brutal alarm call for organisations grappling with increasingly sophisticated digital threats." Here is a list of the largest cyber attacks reported over the last two years. TFG London The owner behind womenswear brands Hobbs and Whistles apologised to customers on Tuesday after being hit by a cyber attack. South African retail group The Foschini Group (TFG) said it became aware of a "cybersecurity incident" on Sunday, affecting its UK subsidiary TFG London with "certain of its IT systems" impacted - specifically its Phase Eight, Hobbs and Whistles brands. TFG said there was "no reason to believe that payment information is at risk", adding it was working with cybersecurity specialists to investigate the incident. TFG London's other high street brands Inside Story and White Stuff were not affected, neither were TFG's operations in Africa and Australia. Swedish fashion giant H&M said on Monday it was investigating claims it was targeted by cybercriminal group Shinyhunters last week. The hacking gang had previously claimed it was behind a major cyber attack on JLR last summer, along with other hacking groups known as Scattered Spider and Lapsus. An H&M spokesperson said on Tuesday: "We are aware of information circulating online regarding a potential cyber security incident and are currently investigating the claims. "At this time, we have not found any indications that our data environment has been compromised." Fast fashion retailer Asos last week said an "unauthorised party" had gained access to some personal data, including names and contact details. Last Tuesday, Asos customers received a phone alert saying that the retailer had been hacked, which claimed the data storage firm Snowflake had been compromised. Asos said the cyber attacker gained access to some personal data, including names and contact details. Snowflake later said the breach was not caused by a vulnerability or flaw with its platform. Welsh police force Dyfed-Powys Police identified a cyber attack on September 14, which it said may have resulted in staff information being compromised. The force said the incident had caused disruption to some non-emergency systems, adding no personal data relating to members of the public was thought to have been accessed. An investigation was launched and the force said it would provide further updates when "in a position to do so". UK airports Three major UK airports were hit by a "cyber security incident" in which the data of about 8.7 million customers was accessed, Manchester Airport Group (Mag) said in August. The company, which operates Manchester Airport, London Stansted and East Midlands Airport, said "at no point has passenger safety or aviation security been compromised" during the incident. The majority of the data accessed was restricted to customer email addresses, phone numbers, vehicle registration numbers and postcodes, and related to wifi sign-ups within the airports' terminals, it was understood. Mag said the hackers demanded a ransom fee which was not paid, and did not disclose the amount. Healthcare technology firm Craneware said in July it had been hit by a cyber attack with hackers stealing some customer and employee data. The Edinburgh-based company provides software to the US healthcare industry, including thousands of hospitals, clinics and pharmacies. Craneware said a significant volume of file names were viewed and exfiltrated through the hack. The incident was later contained and did not disrupted customer services or the company's operations, according to the business and external specialists brought on board. JLR plunged to a heavy loss last year after booking almost £200 million in extra costs linked to a major cyber attack which saw the firm shut its factories for more than a month. The UK's largest car manufacturer stopped production across its UK factories for five weeks from September 1 2025 after being targeted by hackers a day earlier. The group saw revenues plummet by more than £1 billion, around 24%, to £4.9 billion for the quarter to September last year. The ShinyHunters group claimed on a Telegram channel they were behind the incident, along with other English language-speaking hackers Scattered Spider and LapsusS. M&S spent months dealing with disruption caused by a cyber incident last year. The high street chain was forced to stop all online sales for about six weeks and had empty shelves because of disruption to its logistics systems, after it was targeted by hackers around the Easter weekend in 2025. The London-listed firm said in May this year that its pre-tax profits had fallen by 23.8% to £671.4 million for the year to the end of March. The hack particularly impacted the group's fashion, home and beauty operations, with online sales suspended, stock flow disrupted and availability restricted by the cyber attack. Scattered Spider were later blamed for the incident. Co-op apologised to its customers in May last year after "highly sophisticated" hackers attacked the retailer's IT systems. The Manchester-based co-operative was unable to take card payments in some of its stores and shoppers faced empty shelves because of the continued fallout. Co-op reported underlying operating losses of £32 million for the six months to July last year, when it was hit by the damaging hack. Harrods was hit by two cyber attacks last year, although the group later indicated there had been "limited" financial impact. The luxury department store restricted internet access across its sites in May last year as a precautionary measure following an attempt to gain unauthorised access to its systems.

EuropaWire
Oct 1st, 2026
H&M Beauty names Sharvari its first India ambassador and unveils festive-season makeup assortment.

H&M Beauty names Sharvari its first India ambassador and unveils festive-season makeup assortment. The actor will lead H&M Beauty's communication in India as the brand expands its fashion-led beauty offer across stores and major online platforms H&M Beauty has appointed actor Sharvari as its first brand ambassador in India and introduced a new makeup assortment featuring her festive-season selections. Sharvari will front the brand's beauty communication in the Indian market as H&M Beauty builds on its first year in the category. The assortment includes fragrance and makeup products and will be available from 1 October through H&M stores across India and online via Hm.com, Nykaa.com and Myntra.com. (PRESS RELEASE) NEW DELHI, Delhi, India, 1-Oct-2026 - /EuropaWire/ - H&M Beauty has named Sharvari as its first-ever brand ambassador in India, pairing the announcement with the launch of a new makeup assortment featuring Sharvari's selections for the festive season. The partnership brings one of Hindi cinema's rising young actors into the H&M Beauty universe, reflecting the brand's fashion-first approach to beauty. Sharvari has built a growing profile across intimate drama and large-scale franchise cinema. She made her big-screen debut in Bunty Aur Babli 2, winning the Best Female Debut award, and has since appeared in Munjya, Vedaa, Main Vaapas Aaunga and YRF's Alpha, which debuted at No. 2 and No. 1 respectively on Netflix's India charts, among 2026's biggest hits. She will next be seen in Sooraj Barjatya's Yeh Prem Mol Liya, scheduled for release in November. As H&M Beauty's India ambassador, Sharvari will lead the brand's beauty communication in the market, bringing her personal perspective and style to H&M Beauty. "I'm incredibly excited to be H&M Beauty's first ambassador in India. I've always loved beauty as a way to express myself, have fun and, most importantly, feel confident in my own skin. What I connect with most about H&M Beauty is the belief that beauty doesn't have to feel complicated It can be accessible, effortless and something you make completely your own. To me, the most beautiful thing is finding the products, looks and rituals that reflect who you are, rather than trying to fit into one idea of what beauty should be. I'm really looking forward to sharing this journey with H&M Beauty and seeing everyone discover their own favorites from the collection." says Sharvari. With fashion at its core, H&M Beauty brings together makeup, fragrance, hair and body care to complete the H&M look. Its assortment spans statement-making beauty products and everyday essentials, positioning beauty as an effortless part of personal style and the final accessory to every look. "We're excited to welcome Sharvari as our first-ever ambassador of H&M Beauty in India. It's been a fantastic first year for the category, and we're looking forward to building on that momentum. With her fresh take on beauty and personal style, Sharvari is the perfect partner as we continue to grow beauty and inspire our customers." says Helena Kuylenstierna, General manager, H&M India. "Sharvari represents the energy and attitude we see in the next generation of beauty in India. She is confident, ambitious and has a strong, individual approach to fashion and beauty. We are incredibly excited to welcome her as the first face of H&M Beauty in India and to build this next chapter together," says Tove Virding, Head of Marketing, H&M Beauty. The partnership represents an important step for H&M Beauty in India as the brand continues to establish itself as a fashion-led beauty destination and brings its approach to a new generation of consumers. The new assortment includes the Elixir Gold Perfume, Blush & Glow Duo Palette, Glow Touch Liquid Highlighter, Waterproof Kajal, Swipe & Smudge Liquid Eyeshadow, Glowy Tint Liquid Blush and Plump Gloss. The range will be available online at Hm.com, Nykaa.com and Myntra.com, as well as at all H&M stores across India from the first of October.

EuropaWire
Oct 1st, 2026
H&M Kids and Morris & Co. bring Strawberry Thief and archival motifs to new autumn childrenswear collection.

H&M Kids and Morris & Co. bring Strawberry Thief and archival motifs to new autumn childrenswear collection. The collaboration reworks Morris & Co. heritage patterns across knitwear, dresses and coordinated pieces for babies and children, launching online in selected markets on 8 October The H&M Kids and Morris & Co. collaboration reworks heritage patterns including Strawberry Thief across autumn childrenswear for babies and children. H&M Kids has collaborated with Morris & Co. on an autumn childrenswear collection that reinterprets the British design house's heritage patterns, including William Morris's Strawberry Thief, alongside animal motifs, botanicals, florals and two-tone designs. The range spans knitwear, dresses, matching sets and separates for babies and children, with details including intarsia knitting, embroidery, corduroy, wool-mix fabrics, crochet trims and smocking. Morris & Co. H&M will be available online at hm.com in selected markets from 8 October. (PRESS RELEASE) 1-Oct-2026 - /EuropaWire/ - H&M Kids is joining forces with Morris & Co. this autumn for a childrenswear collection that brings reimagined heritage designs into everyday clothing for babies and children. The range centres on one of the British design house's best-known prints, Strawberry Thief, alongside birds, botanicals, signature florals and other archival-inspired motifs. The collaboration spans knitwear, dresses, matching sets and separates, combining a craft-led aesthetic with pieces designed for regular wear. Morris & Co. H&M will be available online at hm.com in selected markets from 8 October. Strawberry Thief has been central to the identity of Morris & Co. since William Morris designed it in 1883. The pattern's birds, strawberries and blossom remain immediately recognisable more than a century later. For the H&M collaboration, the design appears alongside Morris & Co. animal motifs and simpler two-tone patterns, reworked for childrenswear through intarsia knitting, placement embroidery and all-over printed separates, together with rustic stripes and quieter tonal pieces. Texture plays a prominent role throughout the collection, with brushed knit, corduroy and wool-mix fabrics used across smocked dresses, needlecord separates and scalloped-collar blouses. A colour palette of ivory, taupe, chestnut, dusky pink and deep teal gives the range a grounded autumnal feel, while crochet trims and floral embroidery add decorative detail. The overall approach combines nostalgic references with a contemporary childrenswear interpretation while reflecting the craftsmanship associated with both brands. "Our collaboration with Morris & Co. takes the storytelling of Strawberry Thief and brings it into everyday kidswear - pieces that feel rooted in craft but ready for real life. Together, we've created a collection that is about heritage made playful," says Sofia Löfstedt, Head of Kidswear Design at H&M. "Strawberry Thief is all about celebrating the small, wild details in daily life, which felt like the perfect starting point for a children's collection. The story of thrushes visiting the kitchen garden of Morris' countryside home is an idyllic fairy tale in itself, and working with H&M brings these designs to a new generation, in pieces made to be worn, loved and lived in," says Jessica Clayworth at Morris & Co. About Morris & Co. As a political theorist, publisher, environmental campaigner, poet, and outstanding designer, William Morris (1834-1896) was one of the single most influential figures of the nineteenth century, founding Morris & Co. (originally Morris, Marshall, Faulkner & Co.) in 1861. Under his direction, the company grew into a flourishing and fashionable Arts & Crafts decorating business renowned for wallpapers and textiles, becoming part of Sanderson & Sons in 1940. Today, the Sanderson Design Group builds on that proud heritage with the inventive reimagining of Morris & Co. classics, ever upholding the impeccable standard of craftsmanship that has defined all Morris & Co. products since inception. Guided by the creative intuition of William Morris, designs are inspired by treasures in the Morris & Co. archive, which houses historical logbooks, samples of each wallpaper, printed and woven textiles and original wooden printing blocks. With the ability to faithfully transform a space into an Arts & Crafts haven through evocation of the glorious drama and wonderment in nature, the authentic archival documents and designs of Morris & Co. continue to inspire interest and insatiable demand to this day. Media enquiries. Phone: +46 8 796 53 00 EDITOR'S PICK:

Marketing Mind
Sep 30th, 2026
Salome Kulangara joins H&M as Ecommerce Lead.

Salome Kulangara joins H&M as Ecommerce Lead. With experience spanning eCommerce, digital marketing and creative roles, Salome Kulangara joins H&M as Ecommerce Lead after her tenure at Arvind Fashions. Salome Kulangara has joined H&M as Ecommerce Lead, where she will take on the responsibility of leading the company's Ecommerce function. She shared the update via a LinkedIn post. Previously, she was associated with Arvind Fashions as Key Account Manager from October 2022 to December 2023 and was promoted to eCommerce Lead from January 2024 to September 2026. Earlier, she worked with Pidilite Industries as Senior Executive-Ecommerce Marketing from June 2021 to October 2022. Previously, Kulangara was associated with FoxyMoron as Senior Creative Executive from April 2018 to September 2018 and with Quickchex as Digital Marketing Manager from September 2016 to April 2018. Earlier, she worked with Vanilla-Beans Consulting as Sr Associate-Talent Acquisition from April 2015 to March 2016.

Retail Technology Innovation Hub
Sep 28th, 2026
H&M overhauls its onsite search across more than 60 markets in technology partnership with Voyado.

H&M overhauls its onsite search across more than 60 markets in technology partnership with Voyado. H&M has overhauled its onsite search across more than 60 markets, working with Voyado. The retailer says that the move away from keyword matching to an intent driven model has reduced soft exits (where shoppers drift off because of friction rather than choice) by 80% and cut customer exits from search by 30%. Rather than matching search terms to product names, the new setup reads a range of signals at once: stock availability, add to bag actions, purchase behaviour, product newness, revenue performance and customer intent and updates rankings in real-time. "As our business grew, we needed a more intelligent approach to search, ranking, and discovery. We found Voyado to be the best fit for us." says Lars Gezelius, Acting Global Head of Digital at H&M. Erica Sandelin Ekelund, CEO at Voyado, says: "Search is a clear signal of what customers actually want. When a customer searches, they're not browsing - they're telling you. And many retailers are throwing that signal away. H&M recognised the value and used it to rebuild their customer experience from the ground up, and the numbers confirm they were right. The most successful retailers won't be those with the most extensive catalogues. They'll be the ones who understand their customers and what they actually came for." 2026 RTIH Innovation Awards The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world. Its winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November. Its 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson. In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: "This is the awards' fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA's HQ in the West End." "But I'm conscious of the fact that, to quote the legend that is Taylor Swift, You're only as hot as your last hit, baby. So, this year we've moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records." He added: "This year's submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable." Congratulations to its winners, and a big thank you to its sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended its 2025 gathering.