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Teal Media

Nonprofit branding and web design agency

Associate Director of Digital Strategy

Marketing Generalist & ManagementPosted on Nov 13
Full-timeRemote in USA

About the Job

Requirements

  • A track record of leading complex, integrated digital marketing engagements, ideally for nonprofits, advocacy organizations, foundations, or other organizations working toward positive change.
  • Broad knowledge of paid media, email, social, SMS, web, content strategy, search engine optimization, and analytics, with deep hands-on expertise in at least one area and the ability to connect disciplines and work confidently within familiar platforms.
  • The confidence and judgment to advise senior clients, facilitate productive conversations, and build agreement among people with competing priorities.
  • Strong analytical instincts to connect performance data, audience behavior, and qualitative research to actionable recommendations.
  • Clear, persuasive writing and presentation skills to explain recommendations, their importance, and how success will be measured.
  • Experience leading work across disciplines and helping colleagues grow, whether or not they report to you; the ability to give clear direction, welcome feedback, and follow through.
  • Sound agency judgment around scope, budgets, utilization, and competing priorities, including knowing when to investigate, make decisions, or raise concerns.
  • A genuine connection to progressive, mission-driven clients and a serious approach to their trust, resources, and results.

Responsibilities

  • Lead discovery, digital audits, audience research, and planning for complex engagements; translate findings into practical roadmaps with clear goals, responsibilities, and success measures.
  • Build relationships with senior stakeholders, lead workshops and difficult conversations, help teams make decisions, communicate a clear point of view, listen closely, and respectfully challenge assumptions when a better approach serves the mission.
  • Develop integrated strategies that grow audiences, deepen engagement, support advocacy, and raise money, with recommendations suited to each client’s goals, budget, and capacity.
  • Establish key performance indicators, benchmarks, and measurement plans; translate data and audience insights into clear recommendations, explain performance, and ensure approved optimizations are implemented.
  • Review campaigns, troubleshoot platform issues, and help execute when needed, moving between strategic planning and hands-on delivery.
  • Partner with creative leads on campaign concepts, messaging, and ongoing communications; provide useful feedback and ensure the work reflects the client’s brand, reaches the right people, and supports the strategy.
  • Work with project managers, creatives, developers, and channel specialists to manage scopes, budgets, timelines, and quality; identify risks, recommend solutions, and keep clients and teammates informed.
  • Identify opportunities to expand client relationships when additional services would advance client goals; collaborate with the Senior Director and business development team on proposals, scopes, pitches, and prospect conversations.
  • Mentor colleagues, share effective practices across accounts, improve tools and frameworks, support recruiting and onboarding as needed, and bring relevant digital marketing developments back to the team.
  • Meet billable utilization expectations while making room for approved business development and practice-building priorities, and consider the effects of decisions on client outcomes and agency performance.

About the Company

Teal Media

Nonprofit branding and web design agency

Teal Media is a full-service creative agency focused on nonprofits, advocacy groups, and mission-driven organizations. It provides project-based and ongoing support across brand strategy, messaging, website design and development, and ongoing creative services. The firm creates brand frameworks—including logo systems, value propositions, and voice and tone guidelines—and executes web development on WordPress and Drupal along with UX research and design. By concentrating on social impact, Teal Media differentiates itself from general agencies through its nonprofit specialization, track record with high-profile social change clients, and a women-owned, diverse team. The company aims to transform organizations through purposeful design to inspire progress, supporting clients from strategy to execution and helping mission-driven groups reach wider audiences and advance their causes.

Company size
51-200
Company stage
Not listed
Total funding
Not listed
Headquarters
Washington DC, District of Columbia
Founded
2009

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