J

Javvy Coffee

Direct-to-consumer liquid coffee concentrate

Vice President of Sales

Full-TimeUpdated on 10/23/2026
No salary listed
Expert
Bachelor's, MBA
Remote in USA
Remote
Sales & Account ManagementBusiness Development & Partnerships

About the job

Requirements
  • At least 8 years of sales leadership experience in the consumer packaged goods industry, with a strong focus on retail and distribution growth.
  • Experience in mass grocery channels, including Kroger, Albertsons/Safeway, Ahold Delhaize, or Publix.
  • A proven track record of driving national retail expansion and managing key account relationships.
  • Deep knowledge of distributor networks and broker partnerships.
  • Strong financial acumen in trade spend, margin, promotional strategy, and sales forecasting.
  • Experience scaling a sales team in a high-growth, entrepreneurial environment.
  • Direct relevant experience is required.
  • A bachelor's degree is required.
Responsibilities
  • Develop and execute strategy to grow distribution across natural, specialty, conventional grocery, mass, club, and e-commerce retail channels.
  • Build and manage relationships with major retail chains, including Whole Foods, Target, Kroger, Walmart, and H-E-B, and drive new account wins and growth.
  • Expand and optimize partnerships with key distributors, including UNFI, KeHE, and Pod Foods, ensuring strong execution and sell-through.
  • Recruit, develop, and manage a sales team, including account managers, broker partners, and field sales representatives.
  • Oversee broker relationships and field sales execution to ensure brand standards and retail velocity goals are met.
  • Own sales forecasting, budgeting, trade spend allocation, and performance reporting by channel and account.
  • Collaborate with Marketing, Operations, Finance, and Executive Leadership to align go-to-market execution, product launches, and inventory planning.
  • Monitor market trends, retail data, and the competitive landscape to identify opportunities and inform sales strategy.
Desired Qualifications
  • An MBA or relevant advanced degree is a plus.

About the company

Javvy Coffee sells premium liquid coffee concentrate that lets customers make customized coffee drinks quickly by mixing the concentrate with water, milk, or other liquids. The main product is a versatile coffee concentrate designed for easy, on-demand beverages without traditional brewing. The company sells directly to consumers via its website and also earns revenue from bulk orders and subscription plans, with free shipping on orders above a threshold. Compared with competitors, Javvy Coffee emphasizes a high-quality liquid concentrate, ease of use, and flexibility for customization, delivered directly to customers with shipping incentives. Its goal is to provide fast, convenient, customizable coffee solutions for modern consumers while growing its direct-to-consumer presence and subscription business.

Company Size

51-200

Company Stage

Series A

Total Funding

$9.4M

Headquarters

Charleston, South Carolina

Founded

2020

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Simplify's Take

What believers are saying

  • March 2026 Target and Amazon launches broadened distribution beyond direct-to-consumer.
  • May 26, 2026 Compound Solutions partnership added Sukré and OnoSweet to Protein Refreshers.
  • Reuters on August 6, 2026 said buyers value Javvy near $1 billion.

What critics are saying

  • Reuters reported August 6, 2026 Javvy hired Houlihan Lokey to explore a sale.
  • BBB logged 334 complaints in three years, signaling recurring fulfillment and service failures.
  • Javo Beverage litigation already targeted the brand; a future injunction would force a costly rename.

What makes Javvy Coffee unique

  • Javvy pairs liquid coffee concentrate with protein refreshers, spanning coffee and functional beverages.
  • March 2026 refreshers deliver 10g protein, 45mg caffeine, 0g sugar, and electrolytes.
  • July 2026 Walmart rollout pushed Javvy into over 3,000 stores nationwide.

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Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Life Insurance
  • 401(k) Retirement Plan
  • Parental Leave

Growth & Insights and Company News

6 month growth

1%

1 year growth

0%

2 year growth

4%
Mass Market Retailers
Oct 16th, 2026
Javvy Coffee expands fan-favorite Peppermint Mocha line.

Javvy Coffee expands fan-favorite Peppermint Mocha line. Javvy Peppermint Mocha Protein Coffee will be available at Target, Kroger, Hy-Vee, Rouses and Wegmans October 16, 2026. 9:21 AM CHARLESTON, S.C. - Javvy Coffee, a leader in better-for-you coffee that's convenient, functional, and delicious, today announced the nationwide expansion of its iconic seasonal hit, Peppermint Mocha Protein Coffee. Alongside its brick-and-mortar retail debut rolling out in November in over 4,000 Target, Kroger, Hy-Vee, Rouses and Wegmans doors nationwide, Javvy is also introducing the brand-new Peppermint Mocha Protein Creamer, delivering unmatched café-quality flavor and added nutrition straight to your home ritual. When Javvy first dropped its Peppermint Mocha Protein Coffee last year, its community responded instantly, selling out the entire online inventory in just two weeks. That overwhelming demand proved coffee lovers are hungry for indulgent flavors and functional benefits they need, paving the way for this year's major retail expansion and line extension. "Consumers shouldn't have to choose between the coffee they crave and the functionality they want," said Brandon Monaghan, Co-Founder of Javvy Coffee. "The response to Peppermint Mocha last year proved there's real demand for both. Bringing it into thousands of stores and expanding the flavor into Protein Creamer is about meeting that demand wherever people are building their coffee ritual. We're not just creating functional coffee products; we're building a better-for-you café experience that makes healthy habits effortless." Every sip of Javvy's Peppermint Mocha lineup fuses rich cocoa and cool peppermint with functional powerhouse ingredients: premium protein for sustained energy, gut-nourishing prebiotics, energizing MCTs, collagen, and 0g of added sugar. Its premium café flavors are crafted for health-conscious living. Hitting shelves this November, Javvy Peppermint Mocha Protein Coffee will be available at Target, Kroger, Hy-Vee, Rouses and Wegmans, offering 14 servings. Coffee lovers seeking home convenience can order both the Protein Coffee and Protein Creamer online at javvycoffee.com, where 20-serving options are available for $39.95. For premium seekers, subscribers on javvycoffee.com unlock maximum savings of up to 38% off their first order.

PR Newswire
May 26th, 2026
Javvy Protein Refreshers feature Sukré(R) and OnoSweet(R) from Compound Solutions.

Javvy Protein Refreshers feature Sukré(R) and OnoSweet(R) from Compound Solutions. Compound Solutions, Inc. May 26, 2026, 10:15 ET Javvy's Protein Refreshers bring summer energy to protein, with juicy flavors, clear protein, electrolytes, fiber, natural caffeine and 0g of sugar in a light and refreshing drink mix. Featuring Compound Solutions' Sukré(R) and OnoSweet(R), the launch puts on full display how clean sweetness can help functional nutrition feel bright, beachy and built for warm-weather sipping. CARLSBAD, Calif., May 26, 2026 /PRNewswire-PRWeb/ - Compound Solutions, Inc. (CSI), a leading ingredient house supplying science-backed nutraceutical ingredients, has partnered with the nutritional giant - Javvy - to launch protein refreshers with the new, natural sweeteners Sukré(R) and OnoSweet(R). Javvy's Protein Refreshers are a light, fruit-forward protein drink mix created for an active lifestyle, hydration, energy and nourishment throughout the day. This is protein for the moment when you want something cool, fruity and refreshing, not another heavy shake. Javvy's Protein Refreshers are launching just in time for summer; ideal for warm days when you want something juicy, cold, light, a little energizing, yet still functional and healthy. With clear protein, electrolytes, fiber and a touch of natural caffeine, the format gives protein a fresher personality without making it feel like a heavy protein shake in a blender bottle. Each serving delivers 10g of clear protein, 45mg of natural caffeine, 3g of fiber and 0g of sugar with no artificial flavors or colors, and the natural sweeteners Sukré(R) and OnoSweet(R). Available in Mango Pineapple, Peach Passionfruit and Strawberry Açaí, Javvy Protein Refreshers bring together the refreshment people want with the functional benefits they now expect from daily wellness products. "Javvy is an incredible partner to launch Sukré(R) and OnoSweet(R) into the protein refresher category. Javvy knows the market wants natural and fermented ingredients, and that's what they're getting in Sukré(R) and OnoSweet(R)" said Matt Titlow, CEO of Compound Solutions. Sukré(R) is a natural prebiotic sweetener designed for functional foods, beverages and stick packs that need sweetness with added digestive wellness appeal. It adds prebiotic and sweetening benefits without the digestive discomfort commonly associated with inulin, maltodextrin or sugar alcohols, making it great for sugar-conscious, gut-friendly formats. OnoSweet(R) is a patented, natural, zero-calorie sweetener made from fermented rice. It is stevia-free and not derived from the stevia plant, delivering clean sweetness without bitterness or lingering aftertaste while supporting modern clean-label and sustainability expectations. Compound Solutions, Inc. is an innovative ingredient marketing company that supplies branded, science-backed nutraceutical ingredients to the dietary supplement, functional food and beverage markets. CSI partners with brands to bring unique, research-supported ingredients to life through formulation support, market insight and collaborative ingredient marketing. Media Contact SOURCE Compound Solutions, Inc.