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Dover

Global industrial equipment and solutions provider

Global Marketing Manager

Marketing Generalist & ManagementUpdated on Nov 12
Full-timeCypress, CA, USA

About the Job

Requirements

  • Digital marketing experience, including the ability to plan and deliver B2B campaigns, select advertising platforms, manage spending, and use results to improve visibility and qualified lead generation.
  • Project management and organization experience coordinating multiple projects, stakeholders, suppliers, and deadlines with clear plans, budgets, and follow-up.
  • Experience taking responsibility for marketing plans, recommending improvements, deciding where to focus resources, working independently, and remaining hands-on.
  • Ability to understand technical products, communicate customer benefits clearly, and work closely with Product Management and Sales on messaging, launches, and promotion.
  • Practical experience introducing AI tools and workflows into marketing activities, with examples of implementation and efficiency improvements.
  • Global marketing experience.
  • At least 7 years of experience executing and strategizing digital marketing programs in a B2B environment.
  • A bachelor's degree.

Responsibilities

  • Own the global marketing strategy and investment priorities for Metcal and Techcon, working with Sales and Product Management to assess market opportunities, set brand objectives, and determine where marketing resources will have the greatest impact.
  • Lead organization of the marketing function through an annual plan, activity calendar, budget allocation, and project reviews; set priorities, responsibilities, and deadlines, resolve competing requests, and keep delivery on track.
  • Define the digital marketing strategy, including advertising platforms, target audiences, and campaign investment; evaluate tools and approaches to improve lead generation and delivery, remaining hands-on where needed.
  • Lead marketing strategy for product launches and ongoing promotion with Product Management; define positioning, customer benefits, target markets, and campaign objectives, and coordinate execution across regions.
  • Set priorities and content standards for how the brands and products are presented through channel partners; lead improvement plans with Sales and partners to strengthen product information, online presentation, and joint marketing effectiveness.
  • Own the trade show, event, and sponsorship plan, including selection, objectives, and budget allocation; coordinate projects with suppliers and internal teams, and assess results with Sales to guide future participation.
  • Introduce AI tools and workflows to improve marketing efficiency, content development, and campaign delivery while maintaining technical accuracy and brand standards.
  • Set the content strategy and project priorities to support brand and product objectives; determine what to deliver internally and what to outsource, define briefs and quality expectations, and direct external partners for video, manuals, design, and other specialist work.
  • Define how marketing performance and return on investment will be measured; review campaign and event results and lead quality, and use findings to adjust strategy, priorities, and spending.

Desired Qualifications

  • Experience in electronics, industrial equipment, manufacturing, or related technical markets.
  • Experience improving marketing content and activities with channel partners.
  • International marketing experience; experience in all three regions, including APAC, is not required.
  • Familiarity with HubSpot, Salesforce, or similar marketing and CRM tools.

About the Company

Dover

Global industrial equipment and solutions provider

Dover is a global diversified manufacturer with five segments: Engineered Products, Fueling Solutions, Imaging & Identification, Pumps & Process Solutions, and Refrigeration & Food Equipment. It generates revenue by selling equipment, components, and consumables, and also offers aftermarket parts, software, digital solutions, and support services that customers integrate into their operations. The company differentiates itself through its combination of global scale and entrepreneurial agility, pursuing growth by acquiring and integrating complementary businesses across multiple industrial sectors. Dover’s goal is to lead its markets by delivering reliable, high-quality industrial solutions at scale, backed by aftermarket parts, software, and services, and expanded through acquisitions and a worldwide footprint.

Company size
5,001-10,000
Company stage
IPO
Headquarters
Downers Grove, IL
Founded
1955

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