Brand Lead

Role: Brand Lead 

Location: Mumbai

About the role:

As a Brand Lead, you'll play a pivotal role in creatively managing a new age, wellness tea brand. Your responsibilities include providing strategic insights, ensuring creative consistency across various touchpoints like social media, creators, E-commerce and POSM. You'll be leading and inspiring a team of writers, designers, and account managers to deliver high-quality work. This role demands a strong creative vision, collaborative spirit, an ability to work with diverse stakeholders, and an unwavering focus on the bigger picture.

The role will support India’s largest wellness tea brand across its entire product portfolio. The brand is going through a major portfolio overhaul and a key lever of that will be how the brand shows up on social & digital. The right candidate will have experience working on lifestyle, health & wellness and fitness brands and have a keen personal interest in fitness, wellness and nutrition. 

The brand speaks to clean girlies, matcha girlies and pilates girlies – if you can speak their language, we’re looking for you! 

What you will be doing:

• Lead an integrated team, providing guidance and management.
• Drive constant experimentation and content innovation to identify breakthrough ideas.
• Develop brand and cultural narratives to establish a compelling brand image.
• Collaborate with internal and external partners to generate fresh content ideas and drive Shorts adoption.
• Execute go-to-market plans and campaigns, keeping abreast of the latest trends.
• Align content strategies with stakeholders for a unified approach.
• Oversee influencer content planning, ensuring seamless integration into owned and earned media plans.
• Approve content plans, creative layouts, monthly narratives, and assets.
• Monitor and approve all asset production briefs and creative outputs.
• Lead all aspects of content creation, from content creator selection to on-site shoots and asset production.
• Establish KPIs and objectives, providing regular measurement reporting.

What you need to be great in this role:

• Minimum 8 years of content management and strategy experience, ideally in top-tier agencies, with a robust digital background.
• Demonstrated proficiency in handling modern lifestyle brands with a strong personality.
• Proven experience managing teams of at least 8 members in previous roles.
• Exceptional attention to detail, an elevated aesthetic sensibility and the ability to convert a vision into tangible creative output 
• Innate creativity with a clear strategic vision and an understanding of contemporary brand codes
• Exceptional influencing skills and adept at creative problem-solving.
• Excellent planning, organization, and stakeholder management skills.
• Proficiency in managing workflow, prioritizing tasks, and maximizing productivity.
• Seasoned creator with a track record of seeing projects through from concept to completion.
• Highly creative with a strong ability to generate ideas and contribute practically to studio output.
• Self-motivated and capable of working with minimal supervision.
• Collaborative team player, open-minded, and devoid of political inclinations.
• Proven ability to lead and inspire creative teams effectively.
• Excellent communication and interpersonal skills across all levels of the organization.
• Discretion in handling confidential and personal information.
• Driven, proactive, and enthusiastic team player.
• Passion for and inquisitive about AI and new technologies
• Understanding and knowledge of AI tools is beneficial, but ability to learn and digest benefits and features of AI tools is critical

In this dynamic role, you'll be at the forefront of shaping and elevating the brand narrative for this youthful, contemporary brand, driving innovation, and fostering collaboration across the team and with external partners. Your creative prowess and strategic acumen will be pivotal in ensuring the continued success and growth of these brands.

Req ID: 19124

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