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Banyan Software

Private equity acquiring and stewarding software

Marketing Manager - Point & Click Solutions

Marketing Generalist & ManagementConfirmed live in the last 24 hours
Full-timeRemote in USARemote

About the Job

Requirements

  • Two to five years of experience in B2B marketing, with a track record of driving programs from idea to execution rather than only supporting them.
  • A track record of quantifiable results in outbound communications and SEO/AEO.
  • Experience with modern marketing tools, including HubSpot, LinkedIn, website tools, and email tools.
  • Experience building agentic AI into workflows.
  • Ability to work cross-functionally in a lean, entrepreneurial organization.

Responsibilities

  • Lead digital sales and marketing campaigns using HubSpot, LinkedIn, Claude, and other tools.
  • Systematically map and target key account prospects and upsell opportunities.
  • Track campaign performance, including A/B testing and open and response rates.
  • Manage website content and optimize SEO/AEO/GEO.
  • Coordinate logistics and arrange marketing materials for conferences.
  • Coordinate with clients on security reviews and other necessary documentation.

About the Company

Banyan Software

Private equity acquiring and stewarding software

Banyan Software is a private investment firm that buys profitable, niche B2B software providers and keeps them under long-term ownership. It focuses on enterprise software with recurring revenue and strong market positions, often from founders seeking stable ownership. The firm does not resell its acquisitions; instead it preserves each company’s legacy, autonomy, brand, and leadership, while offering operational support as needed. Banyan’s portfolio spans industries such as healthcare, education, legal, and public safety, all centered on essential software infrastructure. The company operates with a permanence mindset and aims to create long-term value, positioning itself as a trusted, mission-aligned partner for founders and families who want continuity rather than an exit.

Company size
51-200
Company stage
Debt Financing
Total funding
$20K
Headquarters
Atlanta, GA
Founded
2016

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