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Full-Time

Content Marketing Manager

Posted on 8/13/2024

Rokt

Rokt

501-1,000 employees

Ecommerce platform optimizing checkout experiences

Consulting
Enterprise Software

Compensation Overview

$95k - $120kAnnually

+ Employee Equity Plan Grant

Senior, Expert

Toronto, ON, Canada

Category
General Marketing
Growth & Marketing
Required Skills
Branding/Brand Strategy
Marketing
Requirements
  • 5+ years of B2B or B2C content marketing experience
  • Success in managing social media accounts across all platforms
  • Strong writing skills
  • Exceptional storyteller, idea-generator, and audience-centric thinker
  • Stellar project management skills and attention to detail
  • Analytical mindset and the ability to use data and analysis to drive decisions
  • Direct experience managing budgets
  • Proven success in managing multiple projects and campaigns simultaneously
  • Energetic, enthusiastic, and able to work in a fast-paced environment
  • Results-oriented thinker with experience in SaaS, software, high tech industry
Responsibilities
  • Translating the brand strategy into a cohesive content approach
  • Creating a strategic framework for all marketing content
  • Producing multiple content types from ideation to promotion
  • Building and documenting processes for a consistent content engine
  • Ideating and conducting tests and experiments for growth
  • Managing social media strategy and content production
  • Collaborating with marketing leaders to report on content success
  • Allocating resources and managing deadlines for marketing campaigns
  • Measuring, analyzing, and reporting on key performance metrics

Rokt enhances the online shopping experience by optimizing the checkout process for ecommerce businesses. Its platform allows companies to display relevant payment options and premium offers at the final stage of a customer's purchase, which helps increase the average order value and create new revenue streams. Rokt stands out from competitors by focusing specifically on the checkout phase, ensuring that businesses can maximize their earnings from each transaction. The goal of Rokt is to drive revenue growth for its clients while providing customers with attractive deals that improve their shopping experience.

Company Stage

N/A

Total Funding

$473.8M

Headquarters

New York City, New York

Founded

N/A

Growth & Insights
Headcount

6 month growth

0%

1 year growth

0%

2 year growth

34%
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Simplify's Take

What believers are saying

  • Rokt's partnerships with major brands like Albertsons and Afterpay highlight its strong market position and potential for further growth.
  • The company's expansion of its New York City headquarters and commitment to job creation reflect robust financial health and growth prospects.
  • Rokt's acquisition of AfterSell indicates a strategic move to enhance its offerings for SMBs and Shopify customers.

What critics are saying

  • The highly competitive ecommerce market requires continuous innovation to maintain differentiation and market share.
  • Rapid expansion and multiple high-level appointments could lead to integration challenges and strategic misalignments.

What makes Rokt unique

  • Rokt specializes in optimizing the checkout experience, a niche often overlooked by other ecommerce platforms.
  • Their closed marketplace of premium brands allows for highly relevant and attractive offers, enhancing customer lifetime value.
  • Rokt's recognition in industry awards and rapid growth underscore its innovative approach and market leadership.
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