Lead Product Data Analyst
Lawn Starter
Lead Product Data Analyst
Lawn Starter
Marketplace for insured lawn care pros
LawnStarter · Brazil (Remote) · Full-time · Posted 2026-11-02
Salary: USD 75,000–100,000
Workplace: remote
Department: Analytics
About LawnStarter
LawnStarter is the nation's leading on-demand marketplace for lawn care and outdoor services, with over $150M in annual bookings and two consecutive years of profitability. We're expanding beyond lawn care to become the one-stop shop for all home services, and we're investing in the next generation of our platform to get there.
About the Team
We're a high-leverage team of Product Data Analysts embedded across the business, owning the semantic layer and the metrics everyone trusts. We turn "I have a hunch" into "here's what actually happened," and we're the reason teams across the company can make calls on evidence instead of instinct. This role brings dedicated analytical firepower to the Pro (supply) side of that work.
The Role
As a Lead Product Data Analyst, you'll directly impact our results through insights and reports. You'll work closely with product managers, researchers, and other business stakeholders, helping with prioritization, assessments, and business recommendations. Alongside the rest of the Analytics team, it's your responsibility to nurture the data-driven culture within the company, making data easier to consume, whether through interactive reports, easy-to-use datasets, documentation, or training.
You'll work with the autonomy of a Lead: setting your own standards, working independently, and acting as a trusted thought partner rather than an order-taker. That title isn't about managing people, there's no team attached to it. It's about the bar you hold your own analysis to, and the bar you help everyone around you reach.
This role leans toward the Pro (supply) side of our marketplace, though the exact focus flexes with where the business needs the most insight.
What You'll Own
Problems to Solve
Metrics nobody fully trusts. Different teams cite different numbers for the same thing, and no one's quite sure which is current. Untangling that and giving the business one number it can stand behind is core to the job.
Analysis that ships but doesn't move anything. A technically correct answer that doesn't change a single decision is still a failure. Getting a stakeholder to actually act on what you found is the hard part, not the SQL.
Data that's hard for anyone but an analyst to touch. If every question requires filing a ticket and waiting on you, you haven't built a data-driven culture, you've built a bottleneck.
A system with too many moving parts and not enough signal. Supply, demand, pricing, and service quality all interact. Teasing out what's actually driving a metric versus what's noise is a real analytical problem, not a formality.
What Success Looks Like (Year 1)
Who You Are
AI-Native: You use AI tools (Claude, ChatGPT, Copilot, and similar) daily to move faster: drafting and debugging SQL and dbt models, scripting analysis, and shaping reports, and you keep experimenting with new capabilities as they show up. This is unlikely to be a good fit if you're skeptical of AI tools or prefer to do everything by hand.
Learning Mindset: You take pride in understanding problems deeply and asking the right questions before reaching for an answer. This is unlikely to be a good fit if you have a preconceived system of processes and methods and plan on just applying them without first learning all the ways our business is unique.
Sets the Bar: As a Lead, you work autonomously, hold your own analysis to a high standard, and raise the bar for the people around you, whether or not they report to you. Product managers and stakeholders should see you as a trusted thought partner, not an order-taker. This is unlikely to be a good fit if you want a title and a team before you're willing to raise everyone else's standards.
Team Player: You are ready to work alongside exceptional people, helping them achieve great results. You create an environment where people are excited to work with you daily, with intellectual honesty and trust. This is unlikely to be a good fit if you value being right over reaching the right answer together.
Business Focus: You care deeply about understanding business needs and how your analysis connects with our product, customers, and financials. You can envision how metrics drill down from the highest to the lowest level, identifying what needs to be analyzed or reported on at each. This is unlikely to be a good fit if you're happiest doing analysis for its own sake, disconnected from a decision it will drive.
Bias for Action: You understand that despite your careful approach to understanding problems, you actively avoid being a perfectionist or getting tied up in knots. You have a bias for action to make progress, and you enjoy being scrappy, with constraints that enthrall you. This is unlikely to be a good fit if you, by default, like building full solutions from the get-go.
This Role Is NOT
Tools of the Trade
SQL and dbt for transformation and modeling, Python or R for the occasional statistical deep dive, and Lightdash as our primary BI layer for dashboards and self-serve reporting.
VERY IMPORTANT REMINDER: Please upload your English resume. Applications without it will not be considered.
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Marketplace for insured lawn care pros
LawnStarter operates as an online marketplace that connects homeowners and property managers with local, insured lawn care professionals who provide services such as mowing, aeration, landscaping, pest control, irrigation, and tree care. Customers book services online, track orders, and leave feedback, while LawnStarter verifies providers and ensures they are insured. The company earns revenue by taking a commission from each transaction and by offering a subscription for regular lawn maintenance. It differentiates itself through a vetted network of insured providers, a streamlined online experience, and community initiatives like the Lawntrepreneur Scholarship. The goal is to make lawn care easy and reliable at scale by delivering high-quality service through a transparent, tech-enabled marketplace and to support the next generation of lawn care entrepreneurs.
Explore more opportunities at Lawn Starter