Full-Time

Head of Content Operations

Deals

Confirmed live in the last 24 hours

The Krazy Coupon Lady

The Krazy Coupon Lady

51-200 employees

Couponing and deal-hunting resource for women

Consumer Software
Social Impact
Consumer Goods

Compensation Overview

$180k - $200kAnnually

Senior, Expert

Remote in USA

Fully remote in multiple states including Idaho.

Category
Content Strategy
Content & Writing
Required Skills
Looker
Data Analysis
Excel/Numbers/Sheets
Requirements
  • Proven success managing and scaling fast-moving, reactive, high-performing teams in a digital content environment.
  • Deep understanding of and established relationships within the affiliate marketing industry.
  • Demonstrated success in growing affiliate revenue channels and optimizing commission structures and cost-per-acquisition (CPA) strategies.
  • Demonstrated ability to optimize workflows, improve processes, and maximize team output in a complex organization.
  • At least 10 years of experience in managing and leading content teams, with a proven track record of developing talent and achieving organizational goals.
  • Experience collaborating across Marketing, Sales, Product, and Analytics teams to drive business outcomes.
  • In-depth experience using data analytics to inform content strategy and decisions, with experience in setting and tracking key performance indicators (KPIs) for content teams.
  • Experience working in a fast-paced, relentless digital content environment.
  • Strong ability to set long-term content strategies while maintaining focus on day-to-day execution.
Responsibilities
  • Lead, mentor, and develop a large (30+ person) content team.
  • Build processes to optimize workflows, ensuring efficiency, clarity, and rapid delivery of content across channels.
  • Manage the leaders who oversee day-to-day operations of the content team, ensuring output meets the highest quality standards and aligns with business priorities.
  • Leverage operational expertise to identify inefficiencies, implement improvements, and scale content production capabilities.
  • Oversee the content team leaders who are responsible for growing the affiliate revenue channel which includes both commissions and CPA structures.
  • Collaborate with sales and partnerships teams to align on process for delivering great results for flat fee and commission partners.
  • Oversee content merchandising and decision-making for all daily marketing channel programming.
  • Oversee delivery of all flat fee partner campaigns.
  • Work closely with product and technology teams to ensure the content management system (CMS) supports content strategy needs, site functionality, and user experience.
  • Work with data-minded leaders to ensure decisions are supported by insights.
  • Steward and expand key performance metrics for each team.
  • Oversee the reports, dashboards, and processes that ensure the teams know how to make decisions every day.
  • Continuously monitor traffic, engagement, conversion, and revenue to identify areas of opportunity.
  • Utilize our business intelligence data platform, Looker as well as supplementary organizational tools: Google Sheets, online whiteboards, etc to inform and communicate content strategy, track performance and allocate resources.
Desired Qualifications
  • Natural leader who thrives on coaching and developing teams to perform at their best.
  • Organization and efficiency are in your DNA, but you also embrace the unpredictable, fast-paced nature of digital publishing.
  • Data-driven mindset that allows you to confidently make decisions and guide strategy while keeping an eye on performance metrics.
  • Collaboration skills that help build bridges across departments and keep communication flowing.
  • Passionate about delivering value to audiences through exciting, deal-driven content and love the challenge of scaling operations to meet evolving business needs.
The Krazy Coupon Lady

The Krazy Coupon Lady

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The Krazy Coupon Lady helps women manage their finances by simplifying couponing and deal hunting. Their main product is a mobile app that provides users with a continuous stream of deals, shopping tips, and life hacks to help them save money. The app gained popularity quickly, becoming the top lifestyle app in the Apple Store shortly after its launch in 2015. What sets The Krazy Coupon Lady apart from competitors is its focus on the needs of women, offering a community-driven approach and a wealth of resources tailored specifically for them. The company's goal is to empower women to shop smarter and stretch their budgets, while also giving back to the community through charitable initiatives.

Company Stage

N/A

Total Funding

N/A

Headquarters

Eagle, Idaho

Founded

2009

Simplify Jobs

Simplify's Take

What believers are saying

  • KCL benefits from increased consumer interest in grocery staples in 2023.
  • KCL's list of 62 stores with free shipping boosts holiday engagement.
  • 92% of consumers using digital coupons in 2023 supports KCL's offerings.

What critics are saying

  • Increased competition from other money-saving apps could dilute KCL's market share.
  • Dynamic pricing algorithms may reduce the effectiveness of traditional couponing.
  • Changes in consumer behavior towards bulk buying could affect KCL's engagement.

What makes The Krazy Coupon Lady unique

  • KCL was founded by Joanie Demer and Heather Wheeler in 2009.
  • KCL's app debuted as the #1 lifestyle app in 2015.
  • KCL has an all-female executive team and a charitable organization.

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Benefits

Remote Work Options