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LBA Hospitality

Manages and develops hotels for ownership groups

Guest Service Representative

Full-Time
No salary listed
Entry
Prattville, AL, USA
In Person
Food Service & HospitalityHotel Guest Services

About the job

Requirements
  • Pass appropriate security clearances as required by company policy.
  • Have honesty and trustworthiness appropriate for access to guestrooms and property.
  • Have a high school diploma or equivalent.
  • Be able to stand, walk, lift, carry, push, pull, bend, stretch, reach, see, hear, read, concentrate, think, learn, and communicate as required by the position, including pushing or pulling 60 pounds unassisted and lifting or carrying 30 pounds unassisted.
  • Be available to work any day or shift, including weekends.
  • Have experience in service, sales, telesales, or guest-relations industries.
  • Be proficient in written and verbal English.
  • Be computer literate and able to operate the property management system to post charges, compute bills, collect payments, and make change.
  • Have problem-solving and conflict-resolution skills.
  • Be able to multitask, communicate with guests and coworkers, relay information accurately, and maintain a professional, hospitable approach.
  • Maintain certification from a responsible source.
Responsibilities
  • Provide excellent guest service efficiently, courteously, and professionally while following hospitality standards, guidelines, and procedures.
  • Execute selling strategies to enhance hotel revenue.
  • Support total front-office operations and act as Manager on Duty when needed or scheduled.
  • Respond immediately to guest requests and maintain thorough communication with management staff.
  • Maintain knowledge of the property, staff, services, operating hours, room types, locations, rates, discounts, frequent-stay program, reservations procedures, phone procedures, local area information, daily events, and operational changes.
  • Greet and register guests, assign rooms, protect guest privacy, and accommodate special requests when possible.
  • Promote and sell hotel services and amenities.
  • Promote repeat business by taking future reservations and recommending alternate same-brand products.
  • Identify potential sales leads through guest interactions and report them to the appropriate person.
  • Keep housekeeping and other departments informed of special requests, late check-outs, and special-needs areas.
  • Validate all credit cards before the end of the shift.
  • Learn and use the property management system.
  • Ensure cash, checks, and miscellaneous departments are balanced at the end of each shift.
  • Assist in food and beverage, housekeeping, laundry, cleanliness, and other departments as needed for guest satisfaction.
  • Maintain a clean and professional lobby and dining area, including dusting, vacuuming, and cleaning tables.
  • Know and follow emergency procedures and safety standards; report or correct hazardous conditions immediately.
  • Report unusual occurrences and guest requests to the manager.
  • Use the Service Recovery Log and other communication logs to transfer information between shifts.
  • Maintain stock and cleanliness in the market area.
  • Follow approved laundry procedures and assist with operating washers and dryers and folding linen where applicable.
  • Perform other assigned duties.
  • Maintain a friendly, professional image while standing and walking for long periods.
Desired Qualifications
  • Experience in service, sales, telesales, or guest-relations industries.

About the company

LBA Hospitality manages and develops hotels for ownership groups, with central teams handling sales, pricing, marketing, accounting and human resources. Its portfolio spans full-service, select-service and extended-stay properties under franchise brands such as Marriott, Hilton, Hyatt, IHG and Best Western. Owners hire LBA to plan hotel openings and coordinate property teams around guest service, brand standards, budgets and sales. Property leaders oversee daily work, drawing on corporate support while LBA earns business from management and development assignments. LBA began with its first Dothan hotel in 1973 and is headquartered in Dothan, Alabama.

Company Size

1,001-5,000

Company Stage

N/A

Total Funding

N/A

Headquarters

Dothan, AL

Founded

1973

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Simplify's Take

What believers are saying

  • Guest ratings earn recognition: two LBA-managed hotels won Marriott Chairman's Awards in June 2026, partly for recommendation scores.
  • Advancement has a visible example: LBA's August 2026 profile followed Emma Moore's rise to regional director overseeing 22 hotels.
  • Corporate teams show staying power: LBA says nearly half have worked there for at least 10 years.

What critics are saying

  • Hotel staffing remains a pressure point: LBA's HR manager flagged hiring and turnover challenges in September 2026.
  • Owners control management assignments: LBA's September 2026 Westin San Antonio North takeover followed an ownership change.
  • Renovations add project demands: LBA's September 2026 Westin San Antonio North announcement planned work through 2028.

What makes LBA Hospitality unique

  • LBA handles brand debuts: it opened the first Home2 Suites, Hyatt Studios and LivSmart Studios hotels.
  • Restaurant operations expand the work: LBA manages 40-plus dining outlets and 14 independent concepts.
  • Outside owners shaped LBA's model: a 16-hotel relationship began its third-party hotel management business.

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