Full-Time

Senior Marketing Manager

3 Month FTC

Posted on 11/22/2024

Charlotte Tilbury

Charlotte Tilbury

1,001-5,000 employees

Luxury skincare, makeup, and fragrance brand

Consumer Goods

Senior

London, UK

Hybrid model with flexibility, requiring some in-office presence.

Category
Brand & Creative Marketing
General Marketing
Growth & Marketing
Requirements
  • Must be open to regional and international travel
  • Previous experience in a Marketing Manager position or similar
  • Experienced in devising and implementing strategic plans with creative flair
  • Incredible visual and verbal storyteller – your presentation & delivery needs transfix your audience
  • Digitally native and good knowledge of all digital marketing channels
  • Ability to work under pressure, meet deadlines in a timely manner and ruthlessly prioritise
  • Have a flexible, positive, and professional attitude
  • Exceptional organisational skills showing great attention to detail
  • Adept managing multiple stakeholders
  • An excellent communicator comfortable presenting, able to influence and effectively articulate your point of view
  • Have exceptional organisational and prioritising skills and show great attention to detail and be results-driven
  • Excellent English written and verbal skills
  • A natural curiosity, passion, and love/obsession for the beauty industry
Responsibilities
  • DRIVE AND LEAD THE LAUNCH OF NEW RETAILERS ACROSS EMEA + ME: acting as the core brand guardian, developing exceptional, legacy building & strategic launch plans in close collaboration with Global, VM, Store Design, PR, Commercial, and Retail teams, tailoring plans to the retailers/market needs on time, on target and within budget whilst ensuring the smooth management of key internal & external stakeholders. Collaborating with regional counterparts to ensure a robust sustain plan is in place to accelerate growth, maintaining ranking & brand awareness.
  • LEAD & DELIVER INTEGRATED 360 MARKETING CAMPAIGNS: work closely with all departments from Commercial, Retail, Digital, Education, PRO Artistry, Global Marketing, NPD plus external partners to deliver 360 marketing campaigns, launches and events that push industry boundaries and break records. You will be accountable for attending weekly global marketing meetings, curating launch ideas, content ideation and briefing, digital and print artwork briefing, leading on virtual and in store events seeking opportunities to maximise engagement and conversion, managing launch communications, general activation support and post campaign analysis. You will be responsible for defining the Launch strategy across our TR channels in relation to the industry as well as our global business.
  • DIGITAL & TECH NATIVE: bring thought-leadership and digital excellence to innovative and disruptive brand activities within your retailers, raising total brand awareness & creating memorable brand moments; challenging the status quo by identifying best practices across the industry and opportunities to increase Charlotte Tilbury’s share of voice and ranking in your regions, retailers & doors with a strong lens on driving the best omnichannel customer experience.
  • DRIVE TRADE MARKETING TRAVEL RETAIL STRATEGY: Lead the planning and delivery of retailer marketing plans across the region, working closely with your wider mkt team + commercial teams and engaging retail partners to secure exceptional marketing support delivered with flawless attention to detail.
  • BECOME THE ULTIMATE CATEGORY & PRODUCT EXPERT: date driven & product obsessed! You will be responsible for understanding the TR market and product/customer dynamics to uncover product opportunities & gaps; briefing new products/sets in collaboration with NPD, portfolio & commercial on time & in budget. You will be responsible for defining & implementing the TR category strategy.
  • LEAD THE DAILY/WEEKLY/ANNUAL MARKETING CALENDAR: responsible for driving & developing your retailer/regional marketing calendar/ JBP; leverage the full marketing mix to deliver plans that drive our NPD whilst also accelerating the growth our core franchises.
  • CO-OWN BUDGET MANAGEMENT: Demonstrate high attention to detail when budget planning and phasing in partnership with the HOM & ABM.
  • PROCESS OBSESSED: Support in establishing clear processes within the TR team to ensure a best-in-class delivery is achieved across the region and function, particularly focusing on cross functional & regional collaboration. Drive the planning, approval & follow-up of key projects to gain alignment from all key internal & external stakeholders.
  • THOUGHT LEADERSHIP: be a visionary, be creative, be disruptive – we’re looking for bold, big thinkers who will propel our business forward. We are looking for an exceptional Storyteller- verbally & visually!
  • TEAM CENTRIC: As a senior marketing figure, you are responsible for fuelling a TR legacy & team culture within our small yet growing team but also within the wider business. Your role is dependent on building long lasting, autonomous & trusting relationships across all internal areas (with special focus to all global & regional leads) but also with our key external stakeholders.

Charlotte Tilbury Beauty Ltd. specializes in luxury beauty and skincare products, offering a diverse range that includes skincare, makeup, and fragrances. Their products, such as Charlotte's Magic Cream and Magic Serum Crystal Elixir, are designed to meet the needs of beauty enthusiasts who seek high-quality items. The company operates through a direct-to-consumer model via its website and also partners with major department stores for retail sales. What sets Charlotte Tilbury apart from competitors like Estée Lauder and Dior is its focus on unique product formulations, celebrity endorsements, and a strong online presence. The goal of Charlotte Tilbury is to provide premium beauty solutions while enhancing customer engagement through personalized services like virtual consultations and loyalty programs.

Company Stage

Acquired

Total Funding

N/A

Headquarters

London, United Kingdom

Founded

2012

Growth & Insights
Headcount

6 month growth

5%

1 year growth

24%

2 year growth

41%
Simplify Jobs

Simplify's Take

What believers are saying

  • Increased demand for personalized beauty experiences boosts customer engagement strategies.
  • The rise of 'clean beauty' and sustainable packaging aligns with consumer preferences.
  • Growing popularity of beauty subscription boxes presents an opportunity for Mystery Boxes.

What critics are saying

  • Puig's acquisition could lead to strategic changes affecting brand loyalty.
  • Class action settlement over biometric privacy laws may damage brand reputation.
  • Discounted Mystery Boxes might devalue the brand's luxury image.

What makes Charlotte Tilbury unique

  • Charlotte Tilbury offers innovative product formulations and celebrity endorsements.
  • The brand has a strong online presence and direct-to-consumer sales model.
  • Personalized services like virtual consultations enhance customer engagement and satisfaction.

Help us improve and share your feedback! Did you find this helpful?

INACTIVE