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Dutch privacy group files complaint against Flo over handling of intimate health data. by Nikolaus Dreher Security News Published: 2026 June 2, 01:43 Dutch digital rights organization Bits of Freedom has filed a complaint against popular period-tracking app Flo, accusing the company of unlawfully collecting and sharing highly sensitive user health information. The complaint was submitted to the Dutch Data Protection Authority (AP), which is now being asked to investigate the app's data practices. According to Bits of Freedom, Flo allegedly processes large amounts of intimate personal information entered by users into the app, including menstrual cycle details, sexual activity, symptoms, headaches, cramps, moods, pregnancy information, and other health-related data. The organization claims users may not fully understand how extensively this information is collected and potentially shared. Flo is one of the world's most widely used fertility and menstrual cycle tracking applications, with millions of users globally. The app allows users to log reproductive health information, receive cycle predictions, and track symptoms related to menstruation, fertility, pregnancy, and overall health. The complaint argues that health-related information collected through apps like Flo falls under special-category personal data protections under the European Union's General Data Protection Regulation (GDPR). Under GDPR rules, companies processing sensitive medical or health data must meet stricter legal requirements regarding consent, transparency, and data protection. Bits of Freedom alleges that Flo's privacy practices may not satisfy those requirements. The organization specifically raised concerns about whether users are provided with sufficiently clear information about how their data is processed, who may receive access to it, and for what purposes the information could be used. The complaint also references concerns about online advertising and data-sharing practices involving sensitive personal information. Privacy advocates have repeatedly warned that reproductive health apps can create extensive behavioral profiles because users often disclose highly intimate details about their bodies, relationships, and medical conditions. Flo has denied wrongdoing and said it takes user privacy seriously. The company stated that protecting health data is a priority and that it complies with applicable privacy regulations. Flo also said users maintain control over their information and that the company has implemented safeguards designed to protect sensitive data.

Flo Health recognized by Google Play for wearable innovation across asia. Flo Health, the company behind the globally trusted Flo App, has been named a Google Play Best of 2025 Award winner in the Best for Watches category across Hong Kong, Taiwan, and Macau, reinforcing its position as a leader in women's digital health innovation. The recognition highlights Flo Health's continued investment in wearable technology and its commitment to delivering high-quality, science-backed health experiences beyond smartphones. As part of Google Play's annual "Best of" program, the award honors apps that demonstrate outstanding product experience, technical excellence, and consistent value for users. According to Google Play's Best of 2025 team, this year's winners were selected for their ability to "push boundaries and expectations" while maintaining regular, high-quality updates and meaningful engagement with users. The Flo App's wearable experience stood out for its usability, reliability, and thoughtful design, particularly in markets where smartwatch adoption continues to grow rapidly. Available on compatible Google Wear OS devices, the Flo App for watches provides users with at-a-glance cycle insights, reminders, symptom logging, and health updates designed to fit seamlessly into everyday routines. By extending core functionality to wearables, Flo Health enables users to stay informed and connected to their health without reaching for their phones. Roman Bugaev, Chief Technology Officer at Flo Health, emphasized the importance of meeting users across devices. "Our mission has always been to help women and people who menstruate better understand their bodies through evidence-based insights," Bugaev said. "Being recognized by Google Play across multiple regions validates our approach to building an intuitive, accessible tool, whether on phones, watches, or emerging platforms." The award also reflects Flo Health's broader leadership in femtech. With tens of millions of monthly active users worldwide, the Flo App supports individuals through every stage of reproductive health, from cycle tracking and fertility awareness to pregnancy and menopause. Its wearable features complement the app's mobile experience, offering timely nudges and insights that align with users' daily lives. Beyond product innovation, Flo Health is widely recognized for its emphasis on privacy, security, and medical credibility. Supported by a global network of medical experts, the Flo App delivers personalized health insights grounded in clinical guidance, while features like Anonymous Mode underscore the company's commitment to user trust. The Google Play Best of 2025 Award adds to a growing list of global recognitions for Flo Health and signals the increasing importance of wearable health technology. As smart devices become more embedded in daily life, the Flo App's success across Hong Kong, Taiwan, and Macau demonstrates how thoughtful design and evidence-based innovation can scale across regions and platforms.