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Legora

Collaborative AI workspace for legal workflows

Senior Marketing Manager

Marketing Generalist & ManagementConfirmed live in the last 24 hours
Full-timeStockholm, SwedenNo salary listedIn-person

About the Job

Requirements

  • 4+ years of experience in B2B marketing, preferably in SaaS or technology sectors, or in a creative marketing role in an agency environment.
  • Hands-on experience supporting events, sponsorships, or regional campaigns.
  • Strong creative instincts paired with a bias for action and ability to execute with speed and precision.
  • Ability to wear multiple hats as needed in a dynamic, rapidly evolving organisation.
  • Strong organizational skills and attention to detail; able to manage multiple projects simultaneously.
  • Excellent written and verbal communication skills.
  • Comfortable collaborating across functions and regions in a fast-paced environment.

Responsibilities

  • Build and grow Legora's brand presence across the Nordics, the Netherlands and Poland, ensuring consistent positioning and messaging across regional marketing activities.
  • Develop regional marketing strategy and campaign plans, defining objectives, target audiences, messaging themes, and channel mix to drive awareness, engagement, and pipeline contribution.
  • Lead the conception and execution of integrated marketing campaigns, coordinating across digital, social, content, and in-person channels to deliver cohesive go-to-market initiatives.
  • Design and manage regional field marketing programs, including industry conferences, community events, sponsorships, and Legora-hosted experiences tailored to buyers across the Nordics, the Netherlands, and Poland.
  • Partner with the regional sales and partner teams to align marketing initiatives with pipeline goals, account strategies, and customer acquisition priorities.
  • Own end-to-end event production, including venue selection, vendor management, attendee communications, go-to-market enablement, run-of-show planning, content and speaker preparation, onsite execution, and post-event processing.
  • Build, manage and execute a pipeline of customer stories which translate Legora's impact into compelling proof points, driving advocacy and loyalty.
  • Develop content amplification strategies that extend the reach of Legora's thought leadership, product stories, and customer narratives across relevant regional channels.
  • Execute targeted demand-generation campaigns that support field programs, leveraging email, paid media, social, and out-of-home placements to drive attendance, engagement, and conversions.
  • Source and activate customer advocates, identifying regional customers for case studies, co-marketing opportunities, testimonials, and speaking engagements.
  • Track performance of all regional marketing activities, analyzing results, reporting return on investment, and using insights to refine and optimize future programs.
  • Manage relationships with regional agencies, vendors, and marketing partners, ensuring seamless collaboration, quality execution, and budget adherence.
  • Generate creative concepts that elevate brand experience, enhancing engagement, differentiation, and the overall impact of Legora's presence at every touchpoint.

Desired Qualifications

  • Experience with marketing automation and go-to-market/customer relationship management tools such as Salesforce, HubSpot, Pardot, Customer.io, or Clay.

About the Company

Legora

Collaborative AI workspace for legal workflows

Legora builds an AI-powered, collaborative workspace for legal teams. Its platform helps law firms and corporate legal departments conduct research, review, drafting, and end-to-end legal workflows, all within a workspace that includes firm-specific and jurisdiction-specific context. The product works by providing an agentic AI assistant that can handle tasks across the legal process—research, drafting, reviewing, and workflow orchestration—tailored to each firm’s rules and the relevant laws of different jurisdictions. Legora differentiates itself from competitors by serving a very large existing customer base (tens of thousands of lawyers across 1,000+ organizations in 50+ markets), focusing specifically on legal work, and backing its platform with significant capital and big-name investors to scale its US expansion and its agentic workflows. The company’s goal is to broaden adoption of its AI-powered legal workspace globally and to enable efficient, context-aware legal work at scale.

Company size
501-1,000
Company stage
Series E
Total funding
$1.4B
Headquarters
Stockholms kommun, Sweden
Founded
2023

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