Head of Field Sales
Red Bull
Head of Field Sales
Red Bull
Manufactures and markets energy drinks
STRATEGIC LEADERSHIP
Own the development, management and execution of comprehensive field sales strategies that align with the company objectives.
Drive the systematic transfer of what is working in one region into the other four – setting standards, benchmarks, and best practice ways of working.
Own the annual field sales business plan. In partnership with the VPOPs, set the KPIs, focus areas, field strategy and recognition platforms.
Develop the tools and resources that ensure regional field sales budgets demonstrate strong ROI.
Own the path from strategy to outlet — driving consistent national communication and removing roadblocks between plan and execution.
Own national territory design, using the annual planning cycle to keep the field sales organization deployed against the highest-opportunity outlets in the marketplace.
Set and hold the national standard for in-outlet brand leadership — Red Bull looks like the #1 brand in every A, B, and C+ outlet in America.
Serve as the senior approval authority, alongside Finance, for major partnership agreements accessing national opportunity funds.
DEVELOP CROSS FUNCTIONAL PARTNERSHIPS
Foster strong, trusted collaboration with Global On Premise leadership — proactively sharing what's working, importing best practices from other markets, and representing our field sales organization in a way that strengthens both our business performance and our reputation.
Partner with Key Accounts leadership on the development and implementation of national strategy through the field sales organization.
Drive strong collaboration with Finance, Distribution, Marketing, Business Insights, and the SVP RGMs to advance our performance.
BUILD THE BENCH
Own the national field sales talent pipeline, development and succession plans. Build programs that ensure ready-now talent at every field sales level, up to and including the Vice President, Region.
Lead and develop the Directors of Field Sales (East & West) as they coach and elevate the Art of Musketeering in the regions, focused on ROPM development in partnership with the Directors of Musketeers.
Oversee the Sr Manager, Training in the development of a consolidated national Art of Musketeering curriculum, executed in partnership through the two regional directors.
COACH THE VPOPs
Coach the five Vice Presidents, Region as field sales leaders – developing their capability, leadership, and standards.
Be the person the VPOPs turn to: onboarding new VPOPs into norms and routines, pressure testing regional business plans, preparing the regions for global and national market visits, and providing institutional knowledge on complex On Premise scenarios.
Serve as the functional expert VPOPs call on to diagnose field sales performance challenges and identify solutions.
12+ years of sales leadership experience in beverage or consumer goods, with deep expertise in the On Premise channel.
Proven track record leading a large-scale field sales organization at a national level.
Hands on experience building outlet level execution standards, route-to-market models, segmentation, and field sales ways of working.
Demonstrated success coaching and developing senior leaders through influence.
Experience owning national sales strategy and annual business planning.
Strong commercial and financial acumen.
Track record building talent programs.
Experience navirating complex cross functional environments.
Love for powerpoint and new found passion for AI.
This position is open to U.S. citizens, U.S. permanent residents, or individuals who are currently authorized to work in the United States on a valid visa.
The base salary range for this position is $188,000 - $282,000 + cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.
Our current Benefits include:
Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)
Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law. We will consider for employment all qualified Applicants, including those with Criminal Histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.
Red Bull makes and markets energy drinks. It focuses on a signature global beverage and uses a distinct marketing strategy to build the brand. How it works: the drink combines ingredients such as caffeine and sugars (originally based on Krating Daeng) and is carbonated for Western palates, distributed worldwide through large-scale marketing, sponsorships, and events to boost sales. How it differs: it remains privately held by the founding families, avoiding public funding, and relies on a marketing-heavy approach—extreme-sports sponsorships, high-profile events, and a strong brand identity—rather than conventional product features alone. What it aims to do: maintain leadership in the energy-drink category, grow globally through branding and partnerships, and continue expanding its product line and presence without going public.
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