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edmentum

K-12 educational software with personalized learning

Senior Marketing Manager - Events

Marketing Generalist & ManagementConfirmed live in the last 24 hours
Full-timeRemote in USA

About the Job

Requirements

  • Have 7 or more years of progressive experience in event marketing, field marketing, or demand generation, including ownership of national-scale events.
  • Have managed six-figure event budgets, including vendor negotiation, contract management, and financial reporting.
  • Have directed external agencies to deliver complex, multi-stakeholder events.
  • Be skilled at translating data into actionable investment recommendations.
  • Have project management experience running multiple concurrent events, timelines, and budgets.
  • Have experience presenting to senior leadership.
  • Be familiar with event and marketing technology such as Salesforce, Marketo, LeanData, lead scanning tools, and virtual event platforms.
  • Be willing and able to travel domestically to 10–12 events per year, with peak travel occurring January–April.
  • Be willing to take on evolving responsibilities based on business needs.

Responsibilities

  • Shape the national event strategy end to end, from choosing events for investment to delivering flagship conferences and extending event impact beyond the event day.
  • Provide regional sales teams with scalable playbooks, toolkits, and standards for successful local activations.
  • Own the events budget, negotiate with venues, vendors, and the event agency, and develop the return-on-investment rationale for future investment.
  • Align Creative, Content, Product Marketing, Demand Generation, Sales, and Operations around cohesive event delivery.
  • Ensure fast, high-quality lead handoff to Sales and codify event learnings into repeatable playbooks.
  • Develop event presence by working with strategic partners to bring the brand to life.
  • Report event return on investment to marketing and sales leadership and shape the following year’s strategy.

Desired Qualifications

  • Education sector event experience.

About the Company

edmentum

K-12 educational software with personalized learning

Edmentum provides educational technology tools for K-12 schools to improve student outcomes. Its solutions are designed to be integrated into existing curricula and use data from student performance to tailor learning experiences, address knowledge gaps, and improve concept mastery, including support for credit recovery. The product suite is accessed via subscriptions and licenses by schools and districts, enabling teachers to deliver personalized instruction through data-driven insights. The company differentiates itself through a large-scale reach (serving tens of thousands of schools and millions of students globally) and a strong focus on educator support, data analytics, and curriculum-aligned interventions. The goal is to help educators boost student achievement by providing practical, data-informed tools that enhance classroom instruction and learning outcomes.

Company size
1,001-5,000
Company stage
Debt Financing
Total funding
$25M
Headquarters
Bloomington, IN
Founded
1960

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