Senior Analyst - Pricing Strategy & Analytics

Are you passionate about pricing strategy, analytics, and understanding what drives business performance?

Hertz is looking for an analytical, results-driven professional to join our Revenue Management team. This role will contribute to pricing strategy across Hertz and its brands, leveraging data, market intelligence, and business insights to identify opportunities that drive revenue growth and profitability. You will also utilize data, demand signals, and fleet insights to decide how each vehicle is priced, positioned, and made available.

Working at the intersection of pricing strategy, fleet capacity, demand analytics, and commercial decision-making, you will evaluate how market conditions, competitive positioning, customer behavior, products, fleet placement, and distribution channels influence business performance. You will turn complex data into actionable insights, help solve business challenges, and support the continued evolution of our revenue management capabilities.

The base salary for this position is $90,000 annually and is eligible for a 15% target incentive paid quarterly. 

What You'll Do:

• Think Beyond the Numbers: Dig into changes in rate, volume, revenue, market share, utilization, and other key performance indicators to understand what is really driving the business. Evaluate when to hold rate, when to yield, and when to pivot as fleet size, fleet mix, and customer demand patterns shift. Ask the next question, challenge assumptions, identify root causes, and turn findings into actionable recommendations.
• Shape Customer Demand/Fleet Strategy: Develop and evaluate pricing strategies across products, channels, customer segments, fleet, and Hertz brands. Balance demand, supply, competitive positioning, customer behavior, and profitability to inform business decisions. Develop pricing guidance, availability, and distribution strategy that maximizes paid demand mix and revenue per unit on our fleet.
• Connect Market Dynamics to Business Performance: Monitor demand and supply trends, booking patterns, fleet availability, utilization, and competitive pricing. Identify emerging opportunities and risks and translate market signals into commercial actions.
• Understand the Whole Business Mix: Evaluate pricing gaps between car classes, upsell and upgrade opportunities, and mismatches between demand and the fleet on hand, considering how pricing performs across channels, customer segments, and competitive positioning. Look beyond individual metrics to understand the trade-offs between volume, rate, mix, utilization, and profitability.
• Turn Data Into Decisions: Use SQL, Databricks, and other analytical tools to independently explore large datasets, uncover patterns, test hypotheses, and answer complex business questions. Communicate the story behind the data in a way that enables leaders and business partners to act.
• Improve How We Work: Look for better ways to analyze performance, surface insights, and support decision-making. Explore automation, AI-enabled tools, and emerging technologies while applying sound business judgment to ensure outputs are accurate, relevant, and grounded in business context.

What We’re Looking For:

• Bachelor’s degree in finance, Economics, Business, Revenue Management, Analytics, Mathematics, Statistics or a related discipline
• Minimum of 3 years of experience in pricing, revenue management, commercial analytics, financial analysis or a related field 
• Technical skills required: Working knowledge of SQL and experience analyzing large datasets 
• Technical skills preferred: Databricks or similar analytical environments 
• Strong commercial and pricing mindset with an understanding of pricing, demand, supply, competitive behavior, customer choice, profitability, and rate and utilization trade-offs 
• Proficient in analytical problem solving, including identifying root causes, challenging assumptions, and developing actionable business recommendations 
• An effective business storyteller who can translate complex analysis into clear insights, explain business impact, and recommend actions to leaders and business partners 
• Demonstrated ownership and curiosity with the ability to take initiative, ask thoughtful questions, and identify opportunities and risks
• Adaptable and focused on continuous improvement through improved analytics, automation, AI-enabled tools, and new approaches to problem solving 
• Effective at collaborating across Revenue Management, Fleet, Distribution Partnerships, Marketing, and Operations to influence decisions through strong analysis, communication, and commercial reasoning

What You’ll Get:

• Paid Time Off
• Medical, Dental & Vision plan options
• Retirement programs, including 401(k) employer matching.
• Paid Parental Leave & Adoption Assistance
• Employee Assistance Program for employees & family
• Educational Reimbursement & Discounts
• Voluntary Insurance Programs - Pet, Legal/Identity Theft, Critical Illness
• Perks & Discounts –Theme Park Tickets, Gym Discounts & more

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