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Publicis Groupe

Runs advertising and digital transformation services

Senior Associate - Paid Social

Performance & Paid MarketingConfirmed live in the last 24 hours
Full-timePhiladelphia, PA, USA$59.9k - $82.7k /yrIn-person

About the Job

Requirements

  • Proficiency in computer skills used to manage day-to-day workflow, such as the Microsoft Office Suite.
  • A bachelor's degree.
  • Three years of biddable social media campaign management experience.

Responsibilities

  • Understand the relationship between paid, owned, and earned social media tactics.
  • Maintain a deep understanding of social media platforms, including Meta, Twitter, LinkedIn, Snap, TikTok, Pinterest, and Reddit.
  • Use intermediate Excel functions, including VLOOKUP, pivot tables, and chart building, and use PowerPoint.
  • Monitor social media trends, including advertising formats, channels, and technologies, to improve campaign performance and recommend how clients can leverage new tools and services.
  • Monitor campaign financials and budgets and process invoices.
  • Drive decisions about campaign architecture and setup.
  • Identify optimization opportunities and track and analyze results.
  • Pull platform data and prepare client reports, including campaign analysis.
  • Monitor and update pacing documents to align with planned campaign budgets while maintaining performance goals.
  • Participate in client and creative-agency communications, attend meetings, produce client deliverables, and answer questions about paid social campaign details and performance.
  • Grow partnerships with key vendors.
  • Train Paid Social Associates and manage Associate-level delegation, workflows, and timelines.
  • Partner with the Supervisor to coach Associate-level employees and support their career progression.

Desired Qualifications

  • Healthcare industry knowledge.
  • Meta Blueprint Certification.

About the Company

Publicis Groupe

Runs advertising and digital transformation services

Publicis Groupe runs advertising, media buying and digital transformation services for companies that want to reach consumers, coordinate campaigns and improve their business systems. Its agency network includes creative and media specialists, while Publicis Sapient builds and modernizes the technology behind clients' operations. Epsilon adds customer data and marketing technology that connect brands with audiences and measure campaign results. Clients pay for consulting, campaign creation and execution, with production and media costs billed through alongside the group's service work. Founded in 1926, Publicis Groupe is headquartered in Paris, France.

Company size
10,001+
Company stage
IPO
Headquarters
Paris, France
Founded
1926

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