Head of Business Development - Bank Channel

FIND YOUR 'BETTER' AT Blue Cross

We don’t simply believe in being ‘The Best’. We believe in better - because there’s no limit to how far ‘better’ can take us.

We believe in empowering every one of our people to find their 'better' - in the work they do, the career they build, the life they live and the difference they make. So that together we can support even more people - including our own - to live Healthier, Longer, Better Lives.

If you believe in better, we’d love to hear from you.

About the Role

This role contributes to the delivery of customer outcomes that are reliable, thoughtful, and create meaningful impact for customers and society. The role holder is expected to embed a customer first mindset in all decisions and actions by developing a clear understanding of customer needs, taking end to end ownership to resolve issues, and working collaboratively across teams to continuously enhance the customer journey—both directly and indirectly.

Roles and Responsibilities:

• Lead and drive the Bank Channel business to achieve the Company’s sales, revenue and profitability targets, with overall accountability for channel strategy, business planning, execution and performance.
• Formulate and execute bancassurance strategies and annual business plans to accelerate general insurance growth across partner banks, including new business acquisition, customer penetration, cross-selling, product propositions and sales productivity.
• Build and strengthen strategic relationships with banking partners and key stakeholders, working closely with senior management, frontline distribution teams and relevant business functions to identify new opportunities and deepen existing partnerships.
• Develop new bank partnerships and distribution opportunities to broaden the Company’s distribution footprint and create sustainable sources of business growth.
• Lead, manage and develop the Bank Channel sales team, including recruitment, training, coaching, motivation, performance management and succession planning, while continuously enhancing sales effectiveness and streamlining workflows to improve productivity.
• Drive frontline engagement and sales activation through effective sales initiatives, training programmes, incentive campaigns, referral programmes and other activities to strengthen general insurance penetration across banking networks.
• Lead the development and implementation of channel-specific product propositions, working closely with Product, Underwriting, Marketing, Operations and other internal stakeholders to ensure products and services meet the needs of banking partners and their customers.
• Oversee sales support and service delivery, including quotations, business referrals, advisory support and handling of product or service enquiries from banking partners, intermediaries and customers, ensuring a high standard of service.
• Lead key business and strategic projects, including new partnership onboarding, product launches, digital initiatives, system enhancements, marketing programmes and promotional campaigns, ensuring timely and effective implementation.
• Monitor channel performance, market developments and competitive activities, using business and customer insights to identify performance gaps and recommend appropriate strategies and actions to capture growth opportunities.
• Ensure all channel activities are conducted in accordance with applicable regulatory requirements, internal policies and governance standards, while fostering a strong culture of compliance, customer-centricity and responsible selling within the team.
• Work closely with internal stakeholders, including Underwriting, Product, Marketing, Operations, Claims, Finance, Compliance and Technology, to enhance the end-to-end customer and partner experience and address business needs effectively.
• Obtain and maintain the required registration/licensing as an individual insurance agent of the Company with the Insurance Authority, and, where applicable, advise on or arrange contracts of insurance and conduct regulated activities in accordance with applicable regulatory requirements.
• Undertake other strategic initiatives and ad-hoc assignments as directed by senior management.
• Ensure team members who perform regulated activities have obtained the relevant licenses and fulfilled the licensing requirements.

Minimum Job Requirements:

• University degree in Business Administration or related disciplines, or Diploma in insurance or related disciplines;

• Fulfilment of the fit and proper criteria of the Insurance Authority for licensing as an individual insurance agent of the Company, and the minimum education and qualifications requirements, including but not limited to passes in IIQE Paper 1 & 2 [subject to the regulated activities to be conducted];

• Qualified IIQAS, LOMA, ANZIIF (Senior Associate) or other related professional insurance qualifications an advantage;
• Minimum 8 years’ relevant experience in insurance industry & GI business;
• Experience in leading a team with size of 10;
• Able to work in fast-paced environment. Resilient, agile and strategic mindset;
• Sales oriented, positive and can work under pressure; 
• A team player with great initiative, positive and good interpersonal skills;
• Good communication and presentation skills;
• Excellent command of spoken and written English and Chinese;
• Proficient in Microsoft Word, Excel and PowerPoint;

Others:

You are required to obtain the relevant license(s) if your job involves regulated activities.

Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives.

You must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and outcome of your application. You are responsible for ensuring that the information you submit is accurate and up-to-date.