Performance Marketing Manager
Posted on 1/31/2024
Airtable

501-1,000 employees

Cloud based software company
Company Overview
Airtable's mission is to democratize software creation by enabling anyone to build the tools that meet their needs. The company operates a cloud collaboration/spreadsheet platform and suite of low-code tools.
Data & Analytics

Company Stage

Series F

Total Funding

$1.4B

Founded

2012

Headquarters

San Francisco, California

Growth & Insights
Headcount

6 month growth

-23%

1 year growth

-31%

2 year growth

-12%
Locations
San Francisco, CA, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Sales
Marketing
CategoriesNew
Growth & Marketing
Requirements
  • Experience in cross-channel performance marketing
  • Ability to work with SEM, Paid Social, Display, and Review Sites
  • Experience in sales-led and/or product-led organizations
  • Strong analytical and data-driven skills
  • Customer-oriented mindset
  • Growth mindset and ability to scale business impact
  • Experience in building new programs and processes
  • Hypothesis-driven and enjoys testing and learning from new approaches
  • Effective communication and relationship-building skills
Responsibilities
  • Develop and execute paid search campaigns to support brand and lead goals
  • Analyze performance campaign results and make ongoing recommendations
  • Manage media budget and deliver consistent reporting to internal stakeholders
  • Document campaign experiments to drive continuous improvement
  • Review and update ABM keyword lists and provide audience segmentation recommendations
  • Work with campaign teams to ensure consistent testing and promotion of assets
  • Provide support to the integrated campaign planning process
Desired Qualifications
  • Experience with marketing attribution
  • Ability to connect digital marketing approaches to customer journeys