Digital Strategy Director

Company Description

Publicis is an omni-channel communications agency with over 600 employees across our Canadian operations. The office is the largest in our industry in Canada and boasts talent across various disciplines of marketing and advertising expertise. Publicis carries a balanced split of Canadian, U.S. and Global clients for which we are Agency of Record.  Publicis supports a range of D&I actions through our Driving Change team as well as giving back to the community through a long-standing participation in the Out of the Cold Program. With a strong, active and familial culture, Pub United is the agency’s social club, hosting events as wide reaching as Curling, Trivia Nights and more.

Overview

“It’s just digital”. We’ve all heard it. Felt it. And fundamentally, we’ve disagreed with it. Digital has quickly become one of the most complex yet rewarding spaces in all of marketing. And we don’t think it’s slowing down anytime soon. As culture becomes dictated by social, and TikTok becomes the leading entertainment platform, we’re looking for people who can put our clients in the spotlight, with agile, creator-like content that feels like it was built for the soul of gen Z.

As the Digital Strategy Director, you’ll lead a team of social media experts including digital strategists, social content coordinators/community managers, and social producers. You’ll be intimately responsible for all social content (both paid and organic) for a few of our key clients. You’ll have enormous opportunity to build strategies from the ground up, in execute them in a way that leaves our clients, and their audiences craving more.

Responsibilities

• Lead end-to-end social and content strategy for multiple clients
• Develop intellectual and compelling strategy documents that shift the way people think
• Drive the creative brief through a clearly identified problem, insight, advantage, and strategy
• Develop new ways of thinking, briefing, and executing against digital and integrated campaign content
• Instruct research and data teams to uncover new findings and morph them into insights
• Lead the working process of digital
• Live on the cusp of culture – articulate trends & changes in behaviour to develop POVs
• Obsess over metrics and performance – our clients are now creators, and their existence depends on their social performance
• Manage junior team members ranging from 0-4 years of experience
• Collaborate with inter-agency teams including strategists, creatives, producers, account teams, project managers, and creatives
• Take feedback in stride – we win together & lose together!

Qualifications

• 5+ years of strategy experience across social & content leveraging both paid, earned, and owned tactics
• Extensive work within key digital platforms, including digital display, Meta Business Manager, TikTok, YouTube, Pinterest, Snapchat, Twitter, etc.
• Proven experience managing and fostering the growth of junior talent.
• Understanding of analytics and what they mean. You should have an ability to lead and direct a team as they convert numbers into insights to make non-obvious content recommendations that resonate.
• Strong writing background with an ability to communicate thoughts clearly and simply.
• Track record in a client-facing role, presenting to and collaborating with senior clients and agency leadership, with an ability to think on the fly and pivot ideas in real-time.Holistic digital marketing experience is a bonus, but not required (ie. email, OLA, OLV, eCommerce, etc.)
• Experience with creative concepting. You should be able to evaluate what makes an idea good, and provide feedback to teams that challenge them, resulting in more entertaining content that resonates.

You are an ideal candidate if you:

• Are curious by nature: you’re interested how things work and why they work that way
• Have the spiciest take in the room (we want people who think differently than we do)
• Are creatively driven and think of data as a vehicle to unlocking new opportunities
• Have strong written and presentation skills
• Set high quality standards of work for yourself and aim to get every detail right
• Relentlessly want to improve and grow
• Have a bias for action

Candidate Education:

• Undergraduate Degree (Marketing, Business, Public Relations/Communications, Psychology) or other related degrees considered an asset

Additional Information

Publicis Canada is committed to building a diverse workforce representative of our community. We encourage and are pleased to consider all qualified candidates, without regard to race, colour, citizenship, religion, sex, marital / family status, sexual orientation, gender identity, aboriginal status, age, disability or persons who may require an accommodation, to apply.  If you require a specific accommodation please contact Human Resources.