Full-Time
Zeta Global
1,001-5,000 employees
AI-driven marketing technology for customer engagement
No salary listed
Junior, Mid
Hyderabad, Telangana, India
- Bachelor's degree (BTECH) OR Masters (MBA)
- 1 – 4 years of email or web development experience
- Advanced knowledge of HTML / CSS for email
- Intermediate knowledge of responsive & fluid code optimized for email
- Basic knowledge of XML
- Excellent attention to detail
- Demonstrated communication skills.
- Solid knowledge of email platform(s)
- Hand-code HTML files optimized for email
- Responsive and fluid conversion of Photoshop documents to HTML optimized for email
- Act as content creation expert for clients and account team(s)
- Execute simple image editing on provided PSDs
- Work with pre-existing or client-provided HTML files and make suggestions/updates for coding improvements to enhance the rendering across a wide-range of email clients (Outlook, Gmail, mobile apps, etc.) as needed
- Integrate email content into email platform(s) for campaign deployment, including CAN-SPAM requirements
- Coordinate with account team and clients to fulfill email content creation and change requests
- Consult and troubleshoot on HTML/text mailings, dynamic content personalization, and URL issues
- Conduct content quality assurance checks to ensure the mailing meets client expectations
- Recognize opportunities for coding efficiencies (i.e. templates/wireframes)
- Integrate 3rd party solutions into email content (Liveclicker, LiveIntent, Movable Ink, etc.)
- Maintain role related and project-specific internal reference documentation
- Create and modify static landing pages as needed
- Perform code & creative reviews to optimize emails
- Follow code & QA best practice.
Zeta Global focuses on enhancing marketing strategies for brands through data-driven technology. Its main product, the Zeta Marketing Platform, uses artificial intelligence to provide a real-time view of customer behavior and preferences, allowing brands to create personalized marketing experiences. This platform aggregates extensive real-time data, including behavioral signals and purchase intents, to help businesses understand customer intent and reduce churn. Unlike many competitors, Zeta Global emphasizes a deep level of personalization and cross-channel campaign management, ensuring that marketing efforts are tailored to individual consumers. The company's goal is to help brands acquire and retain customers more effectively, ultimately increasing their overall value.
Company Size
1,001-5,000
Company Stage
IPO
Headquarters
New York City, New York
Founded
2007
Simplify's Take
What believers are saying
- Zeta's acquisition of ArcaMax enhances its data cloud and platform capabilities.
- The launch of Zeta NEXT showcases new AI technologies for marketing success.
- Achieving carbon neutrality in 2022 positions Zeta as a leader in sustainability.
What critics are saying
- Integration challenges from acquiring LiveIntent and ArcaMax may affect operations.
- Increased competition from emerging AI-driven platforms could erode market share.
- Reliance on third-party data providers may be impacted by data privacy regulations.
What makes Zeta Global unique
- Zeta Global leverages AI to create personalized marketing experiences at scale.
- The company offers a real-time view of prospects using advanced analytics and big data.
- Zeta's platform integrates AI-driven predictive analytics for optimized marketing strategies.
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Benefits
Unlimited Paid Time Off
Health Insurance
Dental Insurance
Vision Insurance
Employee Equity and Stock Purchase Plan
Employee Discounts
Wellness Program
Pet Insurance
Growth & Insights and Company News
6 month growth
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↑ 0%Zeta Global (NYSE: ZETA), the AI-Powered Marketing Cloud, today announced it has entered into an agreement to acquire LiveIntent. Founded in 2009, Liv
Zeta Global announces $204.9M public offering at $23.50/share. Learn how this strategic move impacts investors and fuels potential acquisitions. Get insights on the offering's structure and implications.
Zeta Global (NYSE: ZETA), the AI-Powered Marketing Cloud, today announced that it has successfully closed a $550 million loan facility to refinance it
Introducing Zeta NEXT at the Dallas Arboretum: This invitation-only event unveiled new AI technologies to boost consumer and brand success. This first-of-its-kind series offers hands-on experiences with AI from top industry experts to explore the transformative impact of AI on marketing and marketers. (Photo: Zeta Global)Introducing Zeta NEXT at the Dallas Arboretum: This invitation-only event unveiled new AI technologies to boost consumer and brand success. This first-of-its-kind series offers hands-on experiences with AI from top industry experts to explore the transformative impact of AI on marketing and marketers. (Photo: Zeta Global)NEW YORK--(BUSINESS WIRE)--Zeta Global (NYSE: ZETA), the AI-Powered Marketing Cloud, proudly unveiled the inauguration of its latest thought leadership initiative, Zeta NEXT, on April 24th at the Dallas Arboretum and Botanical Garden. The first-of-its-kind series is designed to showcase new Artificial Intelligence-powered technologies, provide hands-on engagement with AI-powered tools, and share best practices to turn the promise of AI into better experiences for consumers and better results for brands.Top industry experts and thought leaders gathered at the Zeta NEXT Dallas conference titled "Step Inside the AI Revolution," to explore the transformative impact of AI on marketing and marketers
NEW YORK--(BUSINESS WIRE)--Zeta Global (NYSE: ZETA), the Data-Powered Marketing Cloud, today announced that it achieved carbon neutrality in FY’2022 on its path to reduce residual emissions and help create a more sustainable future. The results come after Zeta announced its initial commitment to adhere to GHG standards as a business imperative on its Q3 ‘22 earnings call.Achieving carbon neutrality through the investment in verifiable, durable initiatives is the first step as part of the company’s long-term sustainability plan. Over the next five years, Zeta plans to continue working with third-party technology providers and partners in the green digital media ecosystem to lower its direct and indirect emissions, volunteering in support of green initiatives, and optimizing its supply chain on a path to net zero.“The market is evolving. Enterprises and other key stakeholders want to do business with companies that not only commit to reducing their carbon footprint but have also made the investments to achieve net neutrality,” said David A Steinberg, Co-Founder, Chairman & CEO of Zeta Global. “This milestone signals to the market our intention to be a leader in this critical arena. We look forward to working with our existing customers and attracting new customers with a common goal to create a sustainable model for business and economic growth.”About Zeta GlobalZeta Global (NYSE: ZETA) is the Data-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently