Product Marketing Manager
Merative
Product Marketing Manager
Merative
Healthcare data analytics and decision support
How You Will Contribute
Drive Market Growth
IncreaseMarketScan’sfootprint within the Life Sciences segment by effectively positioning and differentiating our data and analytics solutions. Partner with commercial teams to drive awareness, engagement, pipeline growth, and customer adoption.
Own Market Positioning & Messaging
Define and evolveMarketScanpositioning, messaging, and value propositions across key Life Sciences buyer segments. Translate complex healthcare analytics and data capabilities into compelling narratives that resonate with commercial, clinical, research, and business stakeholders.
Provide Market Intelligence
Monitor the Life Sciences landscape and adjacent markets. Gather actionable insights on market trends, competitor movements, customer needs, and regulatory changes to inform our product and marketing strategies.
Lead Competitive Intelligence & Win/Loss Analysis
Develop andmaintaincompetitive intelligence programs focused on market trends, competitors, positioning, and differentiation. Conduct win/loss analysis to understand buying criteria, competitive threats, customer decision-making, and opportunities to improve sales effectiveness.
Define Segmentation & Buyer Personas
Define andmaintaindeep, actionable buyer personas across Life Sciences and research-focused audiences. Segment the market toidentifyhigh-value targets and tailor our approach to address their specific pain points and goals.
Drive Go-to-Market Excellence
Partner with Product Management to develop go-to-market strategies and launch plans for newMarketScanproducts, capabilities, enhancements, and innovations. Coordinate cross-functional activities and measure adoption and business impact.
Enable Sales Success
Serve as a strategic partnertoSales and GTM teams. Develop messaging frameworks, competitive battlecards, presentations, sales enablement materials, and customer-facing content that improve sales effectiveness, shorten sales cycles, and increase win rates.
Improve Product Adoption
Accelerate the uptake of new features and existing products among current Life Sciences clients through targeted lifecycle marketing, customer communications, and value-driven messaging.
Deliver Life Sciences Market Insights
Act as the voice of the market and customer, helping internal stakeholders better understand buyer needs, industry dynamics, and emerging opportunities within healthcare analytics and real-world data.
What You Will Bring
8+ years of B2B product marketing experience, preferably supporting healthcare analytics, healthcare data, Life Sciences technology, SaaS, or Real-World Data solutions.
Proven success driving product positioning, go-to-market strategy, competitive differentiation, sales enablement, and revenue growth.
Experience partnering closely with Product Management, Sales, Customer Success, and Marketing teams to drive business outcomes.
Deep understanding of the full marketing and sales funnel – you know what it takes to partner across product management, sales, and marketing functions to generate demand, nurture intelligently, and drive revenue outcomes.
Ability to analyze ambiguous market signals, customer insights, competitive dynamics, and qualitative data where evaluation of intangibles isrequired.
Ability to provide thought leadership on market trends, buyer needs, and competitive strategy, and contribute to broader company-wide initiatives.
Exceptional written and verbal communication skills, with a talent for making complex concepts accessible.
Strong executive presence with the ability to influence cross-functional stakeholders,facilitatestrategic discussions, and represent Truven internally and externally.
Strong analytical skills to interpret market data and translate it into actionable business strategy.
A “figure-it-out” mindset: you move fast, proactively solve problems, and bring positive momentum, especially when priorities shift.
Preferred Qualifications
Experience working with Life Sciences organizations, including biopharmaceutical companies, medical device manufacturers, contract research organizations, or healthcare research firms.
Experience with Real-World Data (RWD), Real-World Evidence (RWE), healthcare claims data, healthcare analytics, or evidence generation solutions.
Experience developing competitive intelligence and win/loss programs.
Experience supporting enterprise sales organizations and strategic account initiatives.
Experience launching new products, solutions, or technology capabilities within healthcare markets.
What We Offer
A team connected by a bigger purpose - Truven offers a unique opportunity to be part of a mission-driven organization, dedicated to transforming healthcare through trusted analytics and data-driven solutions.
A culture rooted in collaboration and kindness – We believegreat workstarts with mutual respect and genuine teamwork.It'snot just about what youachieve,it’sabout how you get there. We know that solving big, complex challenges is easier (and more fun) whenyou’resurrounded by smart, motivated people who support each other and work toward common goals.
A place to build and grow your career – We believe that learning never stops, curiosity should be celebrated, and every challenge is a chance to grow. Here, youwon’tjust buildskills,you’llbuild a career that evolves with you.
A total rewards package that reflects our values – We believe in taking care of our people and their families, so they can bring their best selves to work. We provide a comprehensive and competitive benefits package, annual bonus plan, paid time off, remote work flexibility and more.
Ifyou’reinspired by the opportunity to use data and analytics to drive real change in healthcare, Truven offers a chance to do just that. Here, your work will help clients make informed decisions that improve care, reduce costs, and support healthier communities—locally and globally. Join us and be part of a teamthat’sredefiningwhat’spossible in healthcare through insight, integrity, and innovation.
Compensation
The salary range provided in this job posting is intended to reflect the general market value for the position. The actual salary offered may vary based on factors such as the candidate’s experience, qualifications, skills, and the specific requirements of the role. This range may also be subject to change as market conditions evolve. We encourage open communication throughout the interview process to discuss compensation expectations. For base-salary + commission sales roles, the range represents On-Target Earnings.
Min – Max :
$125,131.82 - $187,697.72 (USD)Benefits
The benefits described represent the current offerings at our organization, however, benefits are subject to change and may vary by location and employment status. We strive to provide a comprehensive benefits package that supports our employees’ health, wellness, and financial goals. Please note that benefits may be discussed in more detail during the hiring process.
Remote first / work from home culture
Flexible vacation to help you rest, recharge, and connect with loved ones
Paid leave benefits
Health, dental, and vision insurance
401k retirement savings plan
Infertility benefits
Tuition reimbursement, life insurance, EAP – and more!
It is the policy of Merative to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Merative will provide reasonable accommodations for qualified individuals with disabilities.
Merative participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: http://www.uscis.gov/e-verify/employees
Merative is a healthcare data and analytics partner formed in 2022 from IBM Watson Health assets and backed by Francisco Partners. It provides tools like Micromedex for point-of-care drug information, Zelta for cloud-based trial data management, Merge for enterprise imaging, MarketScan for real-world data benchmarking, and Cúram for government social programs. The company focuses on turning health data into actionable insights for providers, life sciences, health plans, employers, and government agencies, helping them improve operations and care delivery. Its long-term goal is to enable better healthcare outcomes by making complex data easy to use.
Explore more opportunities at Merative