Job Description

We are looking for a creative, data-driven marketer to join Square as a Product Marketing Manager for the Square Invoices product, to focus on growing our core business in the US and Canada. Square Invoices is a fast-growing global product that helps merchants around the world save time and get paid faster by collecting payments remotely from their buyers. Our customers love our product because it’s well designed, easy to use, and integrated with the rest of their business operations. 

Invoices is one of the largest and most exciting products at Square. We have a full stack team, spanning across product, design, product marketing, engineering, and operations. We are collaborative and value innovation. Our roadmap is full of interesting projects, and we are looking forward to what’s to come.    

You will have a strong background in product marketing, with experience in funnel optimization, driving acquisition, developing positioning and messaging, defining customer profiles, pricing strategy, creating and executing a growth marketing strategy, and have a track record of influencing the product roadmap and managing complex cross-functional projects. You will report to the Product Marketing Lead of the Square Invoices team and will be based in Canada.

You Will:

• Lead the GTM strategy of our core Invoices offering to accelerate business growth for US and Canada market
• Develop product positioning, value propositions, messaging, and tactical plans, ensuring that all customer-facing teams are on-message and maximizing each channel. 
• Identify target customers, and develop segmented marketing strategies to accelerate adoption and active use of Invoices products among these audiences. 
• Be the voice of our customers, and translate their needs into opportunities for product strategy. Understand their needs through surveys, interviews, and analysis of product usage data
• Support product growth initiatives, including launching new features, new segments, and new markets. Bring the product to life. 
• Deeply understand our competitors’ offerings and promote ongoing differentiation in our product and marketing strategies. 

Qualifications

You Have:

• 5+ years working in product marketing, growth or lifecycle marketing, or similar go-to-market experience
• Previous background in B2C or B2B marketing to small business audiences, preferably with experience in payments, fintech, early stage startups, or consumer technologies
• Demonstrated competence in marketing fundamentals including customer insight development (quantitative and qualitative), pricing analysis and recommendations, and executing go-to-market campaigns
• Experience working with partner teams (product, eng, design) to develop and launch a product and new product features
• Experience partnering with central creative and marketing teams to execute marketing campaigns
• Comfort in a face-paced, startup environment
• Genuine interest in and curiosity in helping small businesses succeed