Product Marketing Manager
Invoices
Posted on 9/26/2023
INACTIVE
Square

10,001+ employees

Digital payment processor
Company Overview
Square's mission is to ensure that all businesses are able to participate and thrive in the economy. The company is building infrastrucutre for online payments.
Consulting
Energy
Social Impact
Financial Services
Consumer Goods

Company Stage

N/A

Total Funding

$601.2M

Founded

2009

Headquarters

Oakland, California

Growth & Insights
Headcount

6 month growth

29%

1 year growth

13%

2 year growth

18%
Locations
Toronto, ON, Canada
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Marketing
CategoriesNew
Growth & Marketing
Requirements
  • 5+ years working in product marketing, growth or lifecycle marketing, or similar go-to-market experience
  • Previous background in B2C or B2B marketing to small business audiences, preferably with experience in payments, fintech, early stage startups, or consumer technologies
  • Demonstrated competence in marketing fundamentals including customer insight development (quantitative and qualitative), pricing analysis and recommendations, and executing go-to-market campaigns
  • Experience working with partner teams (product, eng, design) to develop and launch a product and new product features
  • Experience partnering with central creative and marketing teams to execute marketing campaigns
  • Comfort in a face-paced, startup environment
  • Genuine interest in and curiosity in helping small businesses succeed
Responsibilities
  • Lead the GTM strategy of our core Invoices offering to accelerate business growth for US and Canada market
  • Develop product positioning, value propositions, messaging, and tactical plans, ensuring that all customer-facing teams are on-message and maximizing each channel
  • Identify target customers, and develop segmented marketing strategies to accelerate adoption and active use of Invoices products among these audiences
  • Be the voice of our customers, and translate their needs into opportunities for product strategy. Understand their needs through surveys, interviews, and analysis of product usage data
  • Support product growth initiatives, including launching new features, new segments, and new markets. Bring the product to life
  • Deeply understand our competitors' offerings and promote ongoing differentiation in our product and marketing strategies