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Customer Marketing Manager
Confirmed live in the last 24 hours
Locations
Dorchester, Boston, MA, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Management
Marketing
Sales
Social Media
Requirements
  • Strong marketing experience in enterprise software
  • Exceptional project management skills with proven success in driving projects to completion
  • Experience working with customers to develop advocacy marketing materials that showcase real-world success and value across multiple channels (case studies, press releases, social media, events, etc.)
  • Passionate storyteller with the ability to understand industry challenges, trends, and technical concepts to turn them into compelling content
  • Proven ability to define, develop and execute integrated marketing programs on time and within budget
  • Excellent English language/communications skills, both written and spoken
  • Ability to develop long-term business relationships with customers and sales teams
  • Strong desire to win as a team combined with the ability to work independently
  • Bachelor's degree in a relevant field
  • Flexibility to travel as required
Responsibilities
  • Identify, manage, and develop customer reference and advocacy campaigns with enterprise and emerging companies across that enable Veeva marketing to lead with customer success and value
  • Leverage a broad and appropriate mix of marketing programs (inclusive of event marketing, direct marketing, and digital marketing) to maximize awareness, relevancy, consideration, and adoption of Veeva solutions within strategic accounts
  • Orchestrate and lead regular check-ins for strategic customers with sales, strategy, and customer success to ensure account goals and plans remain on track, and discuss upcoming account requirements and modifications
  • Produce a portfolio of assets and deliverables appropriate to marketing plan requirements
  • Manage program execution against committed timelines and within budget; set appropriate success KPIs and track measurements to determine impact and ROI
  • Ensure appropriate communication and collaboration with key stakeholders from planning through to results across all customer advocacy programs
  • Cultivate long-term relationships with customers and colleagues in marketing, sales, and strategy
Desired Qualifications
  • Life sciences industry-relevant work experience
  • Demonstrable experience in managing and executing integrated marketing programs
Veeva Systems

1,001-5,000 employees

Cloud computing services for pharmaceutical companies.
Company Overview
Veep's mission is to help R&D, quality, and regulatory teams eliminate inefficiencies and bring high-quality, safe, sustainable products to market without compromising quality. The company builds cloud-based tools for pharmaceutical research.
Benefits
  • Parental leave
  • PTO
  • Free food
  • Health, dental, & vision insurance
  • Gym membership reimbursement
Company Core Values
  • Do the Right Thing
  • Customer Success
  • Employee Success
  • Speed