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KittySpout

Direct-to-consumer pet water fountains with filters

Head of Brand & Impact

Brand & Creative MarketingUpdated on Nov 12
Full-time$3.8k - $5.8k /mo

About the Job

Requirements

  • Fluent in English.
  • Seven or more years of brand, communications, or brand marketing experience at consumer brands is ideal; candidates with five to six years and strong results are also considered.
  • Experience building awareness and goodwill for a consumer brand through causes, events, and public relations, ideally from an early stage.
  • Experience planning and delivering brand moments end to end, on time and on budget, across multiple partners.
  • Experience running credible, measured nonprofit or shelter partnerships.
  • Ability to turn brand moments into stories that press and customers repeat, with press wins to demonstrate results.
  • Experience running campaigns for a North American audience and coordinating events and partners there remotely through agencies, partners, and local contractors.
  • Ability to maintain brand consistency across touchpoints and exercise sound brand judgment.
  • Ability to connect brand work to measurable results such as branded search, word of mouth, and press.
  • Willingness to work overtime or weekends when needed.
  • Must be based in Mexico, Ukraine, or Brazil.
  • Must be able to work remotely on a project or consultant basis; freelancers, consultants, and agencies are welcome.
  • Must be willing to work closely with the founder and contribute to scaling the company.

Responsibilities

  • Own the brand story, positioning, tone of voice, and brand guidelines for both brands while keeping them distinct.
  • Design and run a giving-back program with shelter and rescue partners, and track its impact.
  • Build the annual brand-moment calendar and run each moment end to end, covering concept, partners, budget, website and email, social and creators, and press.
  • Run pop-ups, events, sponsorships, and stunts, each with its own budget and goal.
  • Win earned media by pitching each brand moment, cause campaign, and launch directly or through a managed public relations agency.
  • Build a super-fan community and turn customer reviews, photos, and stories into brand content.
  • Report brand health monthly and own the brand budget.
  • Own the brand story, guidelines, and asset library for both brands; review new pages, packaging, emails, and key ads before launch; and run a quarterly brand audit across touchpoints.
  • Choose each brand’s anchor causes with the CEO; sign and manage national and local shelter and rescue partners; run adoption events and donation drives; and track and report impact.
  • Build the annual brand-moment calendar, including National Cat Day, National Dog Day, Clear the Shelters, Giving Tuesday, and an owned moment; run each moment end to end; and hand its story and assets to growth and creator teams.
  • Pitch press and podcasts directly or through a managed public relations agency; win reviews, gift-guide placements, and awards; maintain the press kit; and track every mention.
  • Turn reviews, photos, and stories into brand content; build a super-fan community with surprise-and-delight moments; and ensure the website represents the brand appropriately.
  • Report brand health monthly, own the events, donations, public relations, and sponsorships budget, set monthly Rocks with the CEO, and write standard operating procedures so the playbook works without one person.

Desired Qualifications

  • Pet industry experience.

About the Company

KittySpout

Direct-to-consumer pet water fountains with filters

KittySpout sells direct-to-consumer pet hydration products, offering water fountains for cats and dogs (KittySpout and DoggySpout). The fountains provide a continuous flow of fresh, filtered water using 304 stainless steel and come in wired or cordless models for placement flexibility, with quiet operation. Water passes through a multi-layer carbon filtration system, and filters are available on a subscription every two to four weeks. The brand differentiates itself with hygiene and durability, veterinary-approved testing, a Shopify Plus platform, recurring filter subscriptions, and a social mission that donates part of each order to cat shelters and charities, all aimed at improving pets’ health and happiness while growing a scalable business.

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