R

Red Bull

Manufactures and markets energy drinks

Motorsports Marketing Manager

Marketing Generalist & ManagementConfirmed live in the last 24 hours
Full-timeTokyo, JapanNo salary listed

About the Job

Requirements

  • Deep interest in motorsports and strong knowledge of the Japanese motorsports landscape.
  • At least 5 years of experience in project management, event marketing, sponsorship, brand marketing, sports marketing, or partnership management.
  • Experience managing budgets, contracts, and external stakeholders.
  • Ability to coordinate complex projects involving multiple teams and partners.
  • Native-level Japanese language skills.
  • Business-level English communication skills.

Responsibilities

  • Develop and execute Japan's motorsports marketing strategy.
  • Identify opportunities to connect local motorsports communities with Red Bull's global assets.
  • Build relationships with automotive manufacturers, racing teams, federations, event organizers, and key industry stakeholders.
  • Support business growth through motorsports partnerships and activations.
  • Lead end-to-end planning and execution of motorsports-related campaigns and events.
  • Manage multiple projects simultaneously across different stakeholders.
  • Coordinate local and global motorsports initiatives, including Formula 1, MotoGP, WRC, drifting, and automotive culture projects.
  • Ensure projects are delivered on time, on budget, and to Red Bull's quality standards.
  • Build and maintain relationships across Japan's motorsports ecosystem.
  • Negotiate and manage contracts, partnership agreements, and budgets.
  • Identify opportunities to leverage Red Bull athletes, teams, and global properties in the Japanese market.
  • Work closely with Sales, Brand Marketing, Communications, Media Network, Procurement, Finance, Legal, and global motorsports teams.
  • Coordinate internal and external partners to deliver impactful activations.
  • Act as a key connector between local opportunities and global resources.
  • Contribute to compelling motorsports content and activation ideas.
  • Support storytelling initiatives that strengthen Red Bull's credibility and relevance within Japanese motorsports culture.

About the Company

Red Bull

Manufactures and markets energy drinks

Red Bull makes and markets energy drinks. It focuses on a signature global beverage and uses a distinct marketing strategy to build the brand. How it works: the drink combines ingredients such as caffeine and sugars (originally based on Krating Daeng) and is carbonated for Western palates, distributed worldwide through large-scale marketing, sponsorships, and events to boost sales. How it differs: it remains privately held by the founding families, avoiding public funding, and relies on a marketing-heavy approach—extreme-sports sponsorships, high-profile events, and a strong brand identity—rather than conventional product features alone. What it aims to do: maintain leadership in the energy-drink category, grow globally through branding and partnerships, and continue expanding its product line and presence without going public.

Company size
10,001+
Company stage
Not listed
Total funding
Not listed
Headquarters
Salzburg, Austria
Founded
1984

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