Full-Time

Director of Digital Social Content Strategy

Updated on 8/25/2026

Flock Safety

Flock Safety

1,001-5,000 employees

License plate reader network with privacy.

Compensation Overview

$200k - $250k/yr

+ Stock options

Remote in USA

Remote

Category
Content & Writing (1)
Required Skills
Branding/Brand Strategy

Get referred to Flock Safety

See people who can refer or advise you

Requirements
  • Extensive experience building, executing, and scaling social media strategy within high-growth technology, civic-tech, or mission-driven organizations.
  • A demonstrated track record of expanding social channel audiences and driving engagement across LinkedIn, X, Instagram, and YouTube.
  • Practical capability to balance creative campaign development with quantitative analytics, social listening, and performance measurement tools.
  • Strong cross-functional collaboration skills with experience advising executives, sales teams, and marketing leaders on digital brand strategy.
  • The ability to navigate sensitive conversations and online communication with professional judgment and nuance.
Responsibilities
  • Architect, launch, and execute a multi-platform social media strategy across LinkedIn, X, Instagram, YouTube, and emerging channels.
  • Define and maintain Flock's social brand voice, creating content that builds awareness, trust, and engagement across public sector and commercial audiences.
  • Oversee daily channel operations, including publishing schedules, content calendars, real-time brand engagement, and crisis communication nuances.
  • Partner cross-functionally with Brand, Creative, Content, Communications, and Product Marketing teams to amplify major campaigns and product launches.
  • Establish social analytics dashboards, track key performance indicators, and scale a dedicated social media team as the function grows.
  • Actively manage day-to-day channel operations, real-time publishing, and content execution.
  • Partner daily across Brand, Marketing, Sales, and Executive leadership while relying on analytics to guide strategy.

Flock Safety provides a network of license plate reader cameras and a supporting operating system to prevent crime while protecting privacy. In practice, customers such as neighborhoods, businesses, and law enforcement agencies install the cameras which collect vehicle data, and the accompanying software analyzes this data using machine learning to identify leads and resolve incidents. The system emphasizes objective evidence and aims to minimize bias and privacy intrusion by design, differentiating it from competitors that may rely on more invasive or opaque surveillance methods. Revenue comes from subscription fees for installation, maintenance, and ongoing access to data, analytics, and updates. The company's goal is to offer a scalable, ethical public-safety solution that helps prevent crime and build trust between civilians and law enforcement across many cities.

Company Size

1,001-5,000

Company Stage

Late Stage VC

Total Funding

$857.8M

Headquarters

Atlanta, Georgia

Founded

2017

Get referred to Flock Safety

See people who can refer or advise you

Simplify Jobs

Simplify's Take

What believers are saying

  • Flock raised its valuation to $8.4 billion in April 2026.
  • Chula Vista’s August 2026 Aerodome proposal shows cities still buy Flock’s drone workflow.
  • Flock launched stricter privacy policies in August 2026, signaling rapid product and governance adaptation.

What critics are saying

  • At least 56 municipalities ended Flock contracts in 2026, crushing renewal momentum.
  • Boulder residents sued Flock in May 2026; California drivers filed a class action in February.
  • Privacy backlash threatens existential regulatory limits, while vandalism and police misuse keep escalating through 2027.

What makes Flock Safety unique

  • Flock’s 140,000 users and 20 billion monthly scans create unmatched crime-search density.
  • Its platform spans ALPR, drones, and analytics, not just standalone cameras.
  • Garrett Langley’s networked database gives police cross-jurisdiction searches competitors cannot match.

Help us improve and share your feedback! Did you find this helpful?

Benefits

Unlimited PTO

12 paid holidays

Fully-paid health benefits

16 weeks of parental leave

Work from home allowance

Learning & development stipend

Home office stipend

Growth & Insights and Company News

Headcount

6 month growth

↑ 0%

1 year growth

↑ 1%

2 year growth

↑ 1%
inewsource
Aug 24th, 2026
Amid national backlash against Flock, Chula Vista may seek closer ties with company.

Amid national backlash against Flock, Chula Vista may seek closer ties with company. Why this matters. Chula Vista police were the first in the U.S. authorized by the Federal Aviation Administration to fly drones beyond the line of visual sight to respond to 911 calls anywhere in the city. The program has been replicated across the nation. Chula Vista Police say switching to the controversial surveillance company Flock Safety to power the city's first-responder drones would save taxpayers an estimated $1.2 million annually. Since 2018, the city has dispatched drones to 911 calls involving crimes in progress, fires, traffic collisions and other emergencies before officers arrive. Officials have defended using them even as opponents have pushed back on the program, touting on the city website that drones have saved lives and de-escalated potentially dangerous situations. From the Documenters. This story came in part from notes taken by Melina Jimenez, a San Diego Documenter, at a Chula Vista Privacy Protection and Technology Advisory Commission meeting last month. The Documenters program trains and pays community members to document what happens at public meetings. Chula Vista's contract for the drones expires at the end of the year, and staff say a new system from Flock would allow the city to deploy a drone within seconds of a 911 call and arrive on scene in under three minutes. The system would provide live aerial information to officers, allow more citywide coverage and support fully autonomous flights without a visual observer. The financial savings would come from the city no longer needing to pay remote pilots who operate the existing drone program, staff said in a report. Spokesperson Caitlin Clark said the proposal to move to Flock's platform known as Aerodome would allow the department to move toward drones that are compliant with federal laws. It also would allow the city to continue using some of its existing drones during the transition rather than requiring an immediate replacement of the fleet, she said. The new system would provide airspace-awareness and automation capabilities under a "drone-in-a-box" model that would reduce the city's reliance on contracted remote pilots and visual observers. But Flock, best known for providing law enforcement agencies with automatic license plate readers, has been broadly criticized for its surveillance system of more than 100,000 cameras nationwide. Residents across the U.S. have increasingly pushed back against local governments' contracts with the company - some cities have even seen the cameras vandalized in recent weeks. Privacy and civil liberties advocates say that widespread use of the cameras has created a national network that allows law enforcement to track people's movements, including people who are not suspected of a crime. Some have also raised questions about how long data is stored, who can access it and how information is shared between law enforcement agencies. As a 2022 inewsource investigation revealed, half of San Diego County's 10 law enforcement agencies had been sharing license plate data with other agencies across the U.S. - despite state law requiring that the information stay in California. Former state Sen. Jerry Hill, a Democrat from San Mateo who sponsored the privacy law, told inewsource it was exactly what lawmakers tried to prevent. Seth Hall, co-founder of the community group San Diego Privacy, said communities "are fundamentally changing the way we are thinking about what police do for the community, and how they do it, with this technology." "Their Drone as a First Responder program is just an extension of all of those problems," he said. "It's taking all of the problems that we have with that company, taking them off mounted poles, and launching them into the air." Help Inewsource keep reporting on Chula Vista's police drone policies. Give $10 Clark said the Flock contract would not change the purpose of the city's drones program or the policies governing how the drones can be used. The Police Department does not use drones for random surveillance or proactive patrols, she said. Drone flights are logged daily and subject to regular supervisory review, while flight information will continue to be publicly available through its transparency tools. Clark also said the city maintains safeguards for the department's use of Flock's automated license plate reader technology, including regular audits for compliance with policy and law. The proposed five-year agreement with Flock would cost the city $400,000 in its first year, which is expected to be fully offset by terminating the contract for remote pilots. After that, the city will pay $700,000 annually. City staff were expected to present the contract to councilmembers this month, but have since postponed. A spokesperson told inewsource on Friday that a new date has not been determined. Flock did not respond to multiple requests for comment. Type of content. News: Based on facts, either observed and verified directly by the reporter, or reported and verified from knowledgeable sources.

Yahoo
Aug 24th, 2026
This youtuber got kicked out of the Flock convention. So he ran his own surveillance. (opinion).

This youtuber got kicked out of the Flock convention. So he ran his own surveillance. (opinion). Benn Jordan wants the snoopers to be "a little unsettled." Matthew Petti Mon, August 24, 2026 at 2:08 PM PDT The surveillance contractor Flock Safety argues that police customers don't need a warrant to track drivers with its automated license plate reading cameras because drivers have "no reasonable expectation of privacy" on public roads. So YouTube host Benn Jordan applied the same logic back on Flock. He sat outside Flock's recent police convention in Atlanta with radio equipment and a drone, which he used to unmask attendees and even listen to microphones inside the convention hall. "Flock values their privacy. Oh well," Jordan wrote in the title of his video on the convention. His plans didn't quite start out that way. Jordan, an early and outspoken critic of Flock, wanted to visit the convention to see what the relationship between police and the company was like after a string of cases in Georgia involving police misusing Flock products, he tells Reason. After downloading the conference app, he looked inside the source code and found that it revealed the entire guest list. Jordan alerted Flock to the data breach. Once the company caught wind that Jordan was coming, it canceled his tickets. But the attempts to keep Jordan out went further than that. An employee from Flock called the hotel to cancel Jordan's room reservation, which he had booked himself, according to a video Jordan posted of a call with the hotel. (Flock did not respond to Reason's request for comment.) Jordan even found out that all of the rest of the rooms and even the parking lots surrounding the hotel had been booked. Still, he was able to find a public parking spot within view of the hotel, where he parked a van with dozens of WiFi adapters, a parabolic dish antenna, and a dipole array. This equipment picked up the signal from the convention hall's wireless microphones, allowing Jordan to hear attendees' conversations. "Everything was on public channels," he says. Then he used a drone to photograph attendees walking out and used facial recognition to figure out their identities. Ironically, government regulations helped Jordan with his surveillance, because the Federal Communications Commission limits wireless microphones to broadcast on very specific frequencies. Although it's within a private company's right to choose who can and can't come to its conference - and Jordan acknowledges that keeping outsiders away from the hotel can be a reasonable security measure - many of the attendees were police officials, presumably attending on the taxpayer dime. More fundamentally, it's an issue of different rights for different people. While Flock and its police customers are happy to erode the expectation of privacy in everyday life, they carve out ultra-private spaces for themselves. Indeed, Jordan is careful not to reveal anything he picked up from his radio surveillance, telling Reason that the point was simply to show that it could be done. "Public officials should know that you can't go to a private thing where journalists aren't allowed and not expect anybody to fly a drone from public view. You should be a little unsettled about going to something like that," Jordan adds. He says that he's ultimately happy that his stunt drew attention to the lack of transparency. Although automatic license plate readers have been raising privacy concerns for years, the growth of Flock is particularly alarming because the company plugs police departments around the country into a central database that isn't subject to court orders or the Fourth Amendment to the Constitution. And the lack of oversight isn't just theoretical. Police officers have been caught using Flock data to stalk romantic interests. One woman spent two weeks in jail, and another was detained at gunpoint because of mistaken identifications from Flock cameras. The American public is becoming increasingly hostile to these cameras. At least 56 cities and towns have ended their Flock contracts in 2026 over privacy concerns. Ring, a doorbell camera company owned by Amazon, also canceled its planned partnership with Flock over public backlash. More alarmingly, citizens have started vandalizing the cameras. Jordan, whose YouTube channel covers eclectic science topics from animal hearing to modern train synthesizers, accidentally found himself at the forefront of the movement against Flock. He saw mysterious new cameras in his neighborhood early last year, followed his instincts to reverse engineer everything, and found security vulnerabilities allowing anyone to access Flock footage without a password. In response to Jordan's video, Flock CEO Garrett Langley sent officials around the country a letter in December 2025 claiming that "Flock has never been hacked" and is "under coordinated attack...from the same activist groups who want to defund the police, weaken public safety, and normalize lawlessness." The city of Staunton, Virginia, published the letter in its announcement that it was ending its relationship with Flock. Although he hasn't gotten any response for his surveillance of the Flock conference, Jordan tells Reason that he's had police show up outside his house "and just blast their siren" in the past. He claims he also spotted a private investigator (who is unlicensed and a convicted felon) hanging around his house, but couldn't figure out who hired them. Despite the unwanted attention, Jordan has continued speaking to city councils and police departments around the country. While he says that he would prefer no license plate tracking to begin with, he has been pitching a solution to cities that are going to do it anyway: locally owned cameras feeding into locally owned databases that police need a warrant from a judge to access. "I want there to be an end to this investigation...I generally never make a video about the same thing twice," Jordan tells Reason. "But unfortunately, I have cameras everywhere all around my neighborhood, so I can't not think about it."

Tech News Tube
Aug 22nd, 2026
Flock is secretly building a powerful new prompt-based AI tool for police.

Flock is secretly building a powerful new prompt-based AI tool for police. * Slashdot By EditorDavidAug 22, 2026, 4:00 pm84 ptsTrending Slashdot reader fjo3 shared this article from Wired: [Flock] has told the public for years that its technology "cannot recognize, identify, or track individuals." It has now built a system that does both, an artificial intelligence tool for police that can identify drivers and track vehicles by their patterns... Engineering & Technology Read Article Share Article * email * x.com * facebook * pocket * reddit * tumblr * linkedin * pinterest Tech News Tube is a real time news feed of the latest technology news headlines. Follow all of the top tech sites in one place, on the web or your mobile device.

The Independent
Aug 21st, 2026
City of Santa Barbara to end contract with Flock cameras.

City of Santa Barbara to end contract with Flock cameras. After Public Backlash About Data Sharing, City Council Will Discuss Alternative System on August 25 The City of Santa Barbara will be ending its contract with Flock Safety, the surveillance company whose automated camera system has been under fire following public backlash regarding Flock sharing collected data with federal agencies for immigration enforcement. The city has already notified Flock that it intends not to renew the contract when it ends on August 23, and City Council will be considering an alternative system during its August 25 hearing. Earlier this year, the City Council directed staff to look at options for ending the contract with Flock in favor of a system with a new company that does not allow agencies to access and search through the database. City staff is recommending that council approve a contract with the new company, Verkada, to replace the 12 automated Flock cameras with a set of updated license plate reading cameras, which would be owned by the city and would operate on a closed system. The city installed the Flock camera system in late 2023 as an "investigative tool to assist in solving crimes, locating stolen vehicles, identifying suspect vehicles, and enhancing public safety." Since then, there have been widespread concerns about the cameras collecting and sharing data beyond what was intended by local agencies... When concerns were first raised by community members, Santa Barbara's Police Chief Kelly Gordon was adamant that the city's policy explicitly prohibited local data from being accessed by any outside agencies. "We are aware that there have been recent public concerns and media reports involving Flock Safety and the use of license plate reader data in other jurisdictions," Chief Gordon told the Independent in December 2025. "I want to be very clear that the Santa Barbara Police Department does not share license plate reader data with federal immigration enforcement agencies, and Flock Safety cannot share Santa Barbara's data with any outside entity." Despite the assurance from local agencies, concerns about Flock Safety continued to spread nationwide, and as agencies across the country began to end their individual contracts with Flock, the City of Santa Barbara pursued plans for a new camera system that "better meets the operational, security, privacy, and community needs of the city," according to the staff report for Tuesday's hearing, submitted by Chief Gordon. With council approval, the Santa Barbara Police Department will make the change to a new system and install a dozen Verkada license plate recognition cameras at authorized locations around the city. According to the details of the new contract, only authorized police department users can search Verkada's closed system for alerts and vehicles of interest. "The system is intended as an investigative tool and is not used as the sole basis for enforcement action," the staff report states. "The data would not be contributed to, or searchable through, a public, regional, or multi-agency license plate database. The department would retain exclusive control over system configurations, user permissions, retention settings, alerts, and system administration." The new system would adhere to the same guidelines included in the city's existing Automated License Plate Reader Policy, and access will be limited to only those who are authorized through department security requirements. "Verkada is not a shared surveillance network," the report states. "It is a city-owned, department-controlled system with no public or multi-agency search access." The city considered alternative systems provided by Axon and Motorola, though the staff report states that the other options came with higher costs or limited privacy controls that made Verkada the most viable choice for the city. The August 25 City Council hearing will be open to the public, and will begin at 2 p.m.

Ozarks First
Aug 21st, 2026
Willard Police Department decides not to renew contract with Flock.

Willard Police Department decides not to renew contract with Flock. Posted: Aug 21, 2026 / 02:37 PM CDT Updated: Aug 21, 2026 / 02:37 PM CDT WILLARD, Mo. - Willard Police Chief Tom McClain has decided not to renew the department's contract with Flock Safety following growing pushback from residents. According to the City of Willard, the police department made the decision due to residents' concerns over the value and cost of the Flock program. The contract will expire in October. "The Willard Police Department is committed to listening to the people we serve," said Chief McClain. "Throughout this program, residents shared their thoughts and concerns, and we took that feedback seriously. After careful review, we have decided not to move forward with renewing the Flock Safety contract." Last month, Ozarks First reported on the local push to remove Flock cameras from Willard. The leader of one such local group, Halli Weinmann, cited concerns over data and privacy sharing with Flock Safety as the reason she pushed to remove Flock cameras. Even though the police department acknowledged the technology's benefits for investigative work, they also said it's important to maintain public trust with the local community. "We appreciate those who took the time to share their perspectives," Chief McClain said. "Community input is an important part of our decision-making process, and this decision reflects our commitment to being responsive and accountable to the residents of Willard."