Full-Time
Lifecycle Marketing Associate
Spot & Tango
51-200 employees
Direct-to-consumer, personalized fresh dog meals
No salary listed
New York, NY, USA
Hybrid
Three days on-site per week required: Monday, Wednesday, and Thursday.
Bachelor's
 Growth & Marketing (1) |
|---|
Get referred to Spot & Tango
See people who can refer or advise you
- A bachelor's degree is required.
- At least 4 years of experience in lifecycle, customer relationship management, or email marketing is required, ideally at a direct-to-consumer or subscription business.
- Hands-on experience with Klaviyo or a comparable email service provider is required.
- Strong attention to detail and quality assurance discipline are required.
- Experience using business intelligence tools such as Looker or Omni to pull and analyze performance data is required.
- Fluency with artificial intelligence tools and using them to analyze performance, automate reporting, and build strategy is required.
- The ability to own programs end to end and create structure where none exists is required.
- The ability to work in a fast-paced startup environment and take ownership to complete projects is required.
- Own lifecycle strategy, execution, the calendar, and the testing roadmap for assigned product lines.
- Design and build automated flows and campaign sends, and launch lifecycle programs where none exist.
- Execute email and SMS programs end to end in Klaviyo, including building, quality assurance, scheduling, and deployment.
- Set up audiences, segments, and activity filters, and conduct full pre-send quality assurance covering links, dynamic content, cross-client rendering, and suppression and exclusion logic.
- Own list health and deliverability, and maintain compliance with CAN-SPAM, TCPA, and consent best practices.
- Partner with Design on creative briefs and review creative against brand voice and deliverability standards before handoff.
- Map the customer journey and identify gaps in flow coverage across onboarding, retention, and winback.
- Own retention, repeat-purchase, and lifecycle revenue metrics; design tests that isolate the intended learning and interpret results with statistical significance in mind.
- Work cross-functionally with creative, analytics, and product teams to build and measure programs.
- Lifecycle, customer relationship management, or email marketing experience at a direct-to-consumer or subscription business is preferred.
- Excellent communication and collaboration skills are desired.
Spot & Tango delivers fresh, high-quality dog food through a direct-to-consumer subscription model. Customers take an online quiz to create a personalized meal plan, and then receive regular deliveries of meals made with fresh ingredients, without artificial additives or fillers. Recipes are developed by veterinary nutritionists and meet or exceed AAFCO standards for all life stages. Compared to competitors, Spot & Tango bypasses traditional retail, enabling fresher products, and emphasizes customization, veterinary-backed formulations, and premium ingredients. The business focuses on health-conscious dog owners who want tailored, convenient, at-home nutrition for their pets. The goal is to help dogs live healthier, longer lives by providing tailored, nutritionally balanced meals and building a scalable direct-to-consumer premium pet food brand.
Company Size
51-200
Company Stage
Debt Financing
Total Funding
$79.3M
Headquarters
New York City, New York
Founded
2015
Get referred to Spot & Tango
See people who can refer or advise you
Simplify's Take
What believers are saying
- March 2026 Canada launch opens Spot & Tango's first international market.
- June 2026 Allentown expansion doubles UnKibble capacity and adds 50 jobs.
- Spot & Tango says UnKibble surpassed 130 million meals served in the United States.
What critics are saying
- September 2022 salmonella recall exposes food-safety failure across UnKibble production.
- January 2026 BBB complaints describe surprise $445.90 subscription charges and refund refusals.
- Another contamination event would destroy trust and crater subscriptions within weeks.
What makes Spot & Tango unique
- Spot & Tango sells human-grade, vet-formulated dog food through personalized subscriptions.
- UnKibble combines shelf-stable convenience with fresh-food positioning and doorstep delivery.
- Allentown manufacturing and DTC control keep recipes, pricing, and fulfillment tightly integrated.
Help us improve and share your feedback! Did you find this helpful?
Benefits
Hybrid Work Options
Growth & Insights and Company News
6 month growth
↑ 2%1 year growth
↓ -3%2 year growth
↓ -2%Pet food manufacturers flock to Pennsylvania. The Lehigh Valley saw two pet food manufacturing investments and a new food safety firm this year. Aug. 31, 2026 Pet food companies are booming in the Lehigh Valley in Pennsylvania. The pattern follows growth in the American pet industry, which surged to $165 billion in 2026, according to the American Pet Products Association. "The Lehigh Valley offers pet food manufacturers a powerful combination of a skilled workforce, a location close to major consumer markets and a deep manufacturing heritage that continues to evolve through innovation," said Kristin Cahayla-Hoffman, vice president of business development and attraction at Lehigh Valley Economic Development Corporation, in an email to Plant Services. Freshpet is nearing completion of a 216,000-square-foot dedicated cold storage facility in Bethlehem, Pa., scheduled to open by the end of 2026. The company will use the facility to distribute its refrigerated pet food products. J.G. Petrucci Company and BGO Cold Chain led the project in a joint venture, with construction by Iron Hill Construction Management. The expansion adds to Freshpet's existing Lehigh Valley operations. Meanwhile, dog food delivery service Spot & Tango is investing more than $20 million to expand its manufacturing facility in Allentown, Pa. Production capacity will double, according to the Lehigh Valley Economic Development Corporation. The expansion is expected to create about 50 jobs, a 50% increase in Spot & Tango's Allentown workforce. In related news, FlexXray relocated its Northeast hub from New Jersey to a 26,000-square-foot facility in Upper Macungie Township, Pa., where it expects to employ about 40 people at capacity. The food safety company uses X-ray and CT technology to identify and remove contaminants from food products, allowing manufacturers to salvage unaffected portions of production batches. FlexXray said the Lehigh Valley's concentration of food and beverage manufacturers and its location within a day's drive of about one-third of the U.S. population were major factors in the relocation. This piece was created with the help of generative AI tools and edited by our content team for clarity and accuracy. Plant Services Smart Minute is a content based enewsletter where readers will find exclusive content, relevant industry news, useful case studies, access to Plant Services on-demand webcasts, and information on upcoming professional events and training opportunities. (Daily) Subscribe Today!
Freshpet expansion helps grow Lehigh Valley food manufacturing sector. The facility, which will allow the company to store its refrigerated pet food products will help make Freshpet's distribution more efficient. The 216,000-square-foot building is located in Lehigh Valley Industrial Park VII. Freshpet first came to the Lehigh Valley in 2013 with the opening of the Freshpet Kitchen production facility in Hanover Township, Northampton County. It has since expanded operations there several times, the LVEDC noted. The company makes fresh, minimally processed meals and treats for dogs and cats with no fillers or preservatives. "This new distribution center is an important step forward as we continue to grow alongside the families who count on us," said Nicki Baty, Freshpet's COO. "Located just minutes from our Bethlehem Kitchen, it gives us greater control over our operations and the scalability we need to keep pace with our growth, while positioning us to support Freshpet for years to come." Don Cunningham, president and CEO of the LVEDC noted that the Lehigh Valley is among the Top 15% of manufacturing markets in the U.S., with more than 700 manufacturers producing a collective output of $9 billion. Food and beverage manufacturing is one of the high-value sectors targeted for growth in Lehigh Valley Economic Development Corporation (LVEDC)'s Strategic Plan. "Freshpet's impressive growth continues right along with the renaissance of the Lehigh Valley," said Don Cunningham, President & CEO of LVEDC. He noted that about 35% of pet food manufacturing jobs in Pennsylvania are located in the Lehigh Valley, and the region has 13 times the number of jobs as the national average. In addition to Freshpet, companies that operate in the Lehigh Valley include Spot & Tango and Nestle Purina. In addition to the Freshpet expansion, Spot & Tango recently announced a $20 million expansion to its production center in Upper Macungie Township that will double production capacity within a year or two.
Spot & Tango launches UnKibble dog food in Canada. Spot & Tango enters its first international market with its shelf-stable fresh-dry dog food. March 3, 2026 UnKibble is described s as a shelf-stable dog food formulated with human-grade ingredients. Spot & Tango Spot & Tango has launched in Canada, bringing its UnKibble product to Canadian dog owners through a direct-to-consumer model exclusively available at spotandtango.ca. UnKibble, which the company describes as a shelf-stable dog food formulated with human-grade ingredients, has surpassed 130 million meals served in the U.S. The product is made using what Spot & Tango calls a fresh-drying process and is developed by veterinary nutritionists. Personalized meal plans are based on a dog's size, age, breed and activity level. According to Spot & Tango, Canada's pet food market was valued at more than $5 billion in 2025 and is growing at an annual rate of 4.46%. The company reports that nearly 40% of Canadian households own a dog and that the country has approximately 8 million dogs. "As a Canadian and lifelong dog lover, I understand how much pet parents care about their dogs' wellbeing," said Dylan Munro, co-founder and COO of Spot & Tango and a native of Oakville, Ontario. "With nearly 8 million dogs across the country, we're thrilled to bring UnKibble - the only fresh-dry food for dogs - to families who want the very best for their furry loved ones." What dogs eat every day plays a major role in their long-term health, said Dr. Stephanie Liff, veterinary advisor for Spot & Tango. "UnKibble was thoughtfully formulated using real, human-grade ingredients and a gentle fresh-drying process to deliver complete, balanced nutrition - without the heavy processing typical of traditional kibble," said Dr. Liff. "Because it's vet nutritionist-developed, personalized to each dog, and delivered to the doorstep, UnKibble makes it easier to feed dogs well, every single day. "I see the impact of high-quality nutrition not only in my patients, but in my own dog, Kyrie, who just turned 10 last week and still acts like a puppy," added Dr. Liff. "Her excellent health and energy are a testament to the power of a superior, balanced diet." Personalized meal plans for Canadian customers start at approximately CAD $1.56 per meal for small dogs. Each subscription includes a custom scoop sized for the individual dog. Unlock Personalized Content! Sign up and the recommendations below will be more personalized for you! Recommended
Spot & Tango, a leading dog nutrition and wellness brand, has launched PupGum, the first and only dental chew for dogs made with a patent-pending postbiotic that's clinically proven to reduce bad breath in just seven days.
Spot & Tango is opening a new manufacturing facility in Upper Macungie Township that will add 96 full-time jobs by 2026.