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Aerospike

High-performance NoSQL database for real-time processing

Field Marketing Manager

Marketing Generalist & ManagementUpdated on Nov 14
Full-timeBengaluru, Karnataka, IndiaNo salary listed

About the Job

Requirements

  • At least 5 years of field marketing, event marketing, or demand generation experience, ideally in B2B enterprise software, with a track record of delivering measurable pipeline in APAC.
  • Experience in database, data infrastructure, cloud, or developer tools is critical.
  • Ability to build a regional plan and personally execute events, including negotiating with venues and presenting pipeline forecasts to Sales Leadership.
  • Understanding of account-based programs organized around named accounts and buying committees, and ability to work with Sales to prioritize marketing efforts.
  • Ability to manage budgets rigorously, build business cases, and stop programs that do not perform.
  • Active use of generative AI tools such as ChatGPT and Claude to research accounts, draft content, analyze results, and improve efficiency.
  • Ability to engage engineers, architects, and technology executives and understand what makes a technical event valuable.
  • Fluency in English is required.
  • Must be based in India and able to travel across APAC.
  • Comfort working with a global team, including regular overlap with US and EMEA colleagues.

Responsibilities

  • Build and execute annual and quarterly APAC field marketing plans aligned with global campaign themes, regional sales priorities, and target account lists; coordinate with regional Account Executives, Sales Leadership, and BDRs on territory planning, account prioritization, and program design, and run regular alignment meetings.
  • Deliver in-person and virtual programs, including executive roundtables, customer dinners, webinars, and partner-led events across India, Southeast Asia, Australia and New Zealand, Japan, Taiwan, and South Korea; manage the full lifecycle, including business cases, budgets, vendor and venue selection, logistics, speakers, content, on-site execution, and post-event reporting.
  • Partner with Demand Generation and Sales to design targeted, multi-touch account-based marketing programs for priority accounts in financial services, fintech and payments, telecommunications, e-commerce, and digital-native businesses; coordinate events, digital campaigns, direct outreach, and content to engage buying committees.
  • Coordinate timely follow-up on event leads with BDRs and Account Executives, including handoffs, service-level agreements, feedback loops, and accurate attribution in Salesforce.
  • Manage the APAC field budget; use event proposals, success criteria, and post-event scorecards to determine which programs to scale, improve, or stop; report on sourced and influenced pipeline, cost per opportunity, and return on investment.
  • Collaborate with cloud, technology, systems integrator, and regional channel partners to co-market and co-host programs.
  • Adapt global messaging, content, and campaign assets for APAC markets, languages, and business cultures, ensuring compliance with local data privacy, anti-bribery, and hospitality regulations.
  • Share field insights with Product Marketing, Product, and Sales Leadership regarding messaging effectiveness, competitive dynamics, customer objections, and emerging APAC market trends.
  • Source and manage regional agencies for attendee acquisition, event co-hosting, and on-site support; ensure vendor contracts and outcomes are established and reported.

Desired Qualifications

  • Additional Asian language fluency, such as Japanese, Mandarin, or Bahasa.
  • Experience in B2B enterprise software.

About the Company

Aerospike

High-performance NoSQL database for real-time processing

Aerospike builds high-performance, scalable NoSQL databases for real-time applications. Its core product is a NoSQL database optimized for speed and low latency, capable of millions of transactions per second, with deployments on-premises, in the cloud, or in hybrid environments, and support for Kubernetes and Docker. It distinguishes itself by delivering real-time, high-throughput data processing at scale with features like cross-datacenter replication, strong consistency, and active-active deployments for enterprise use. The company aims to provide fast, reliable access to large volumes of data for mission-critical applications in real time.

Company size
201-500
Company stage
Late Stage VC
Total funding
$271M
Headquarters
Mountain View, CA
Founded
2009

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