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Red Bull

Manufactures and markets energy drinks

Team Sports Specialist

Brand & Creative MarketingConfirmed live in the last 24 hours
Full-timeSydney NSW, AustraliaNo salary listedIn-person

About the Job

Requirements

  • At least 4 years of experience in marketing, sponsorships, partnerships, sports, or agency environments.
  • Experience working across Australian team sports, leagues, clubs, and/or professional athletes.
  • Strong relationship-building, communication, and negotiation skills across internal and external stakeholders.
  • Proven project management experience and the ability to lead multiple campaigns, activations, and budgets.
  • Strong commercial acumen and creative thinking to identify and deliver new opportunities.
  • Must be qualified to work in Australia and may be required to provide evidence of this for compliance with the Migration Act 1958 (Cth).

Responsibilities

  • Build and maintain strategic relationships across Australia’s leading team sports, aligned with long-term business priorities.
  • Identify market, cultural, and competitive trends to uncover new opportunities for the brand.
  • Shape and execute the Team Sports Marketing strategy, bringing the global Sports Marketing vision to life locally.
  • Develop innovative projects that connect sport, performance, culture, and storytelling.
  • Collaborate with Global teams on future strategies and innovations within team sports, contributing to and adopting best practices.
  • Develop partnership strategies that deliver value for the brand, leagues, and teams.
  • Build relationships across leagues, teams, and clubs, ensuring alignment with partnership objectives.
  • Collaborate with internal stakeholders and partners to ensure alignment and partnership delivery.
  • Partner with leagues and teams to deliver marketing activations that elevate the brand and product.
  • Support negotiations for new partnerships and renewals, working closely with internal leadership teams.
  • Support the planning and delivery of the Australian Team Sports portfolio, including NRL and NBL projects.
  • Coordinate yearly projects and ensure they are executed on time, on budget, and in line with Red Bull brand standards.
  • Provide on-site support across events, shoots, and activations, collaborating with Media and Brand teams.
  • Collaborate with Field Marketing and Sales to deliver game-day promotions, in-stadium activations, and events.
  • Collaborate with Sales to drive brand presence around stadiums and deliver hospitality and ticketing experiences.

About the Company

Red Bull

Manufactures and markets energy drinks

Red Bull makes and markets energy drinks. It focuses on a signature global beverage and uses a distinct marketing strategy to build the brand. How it works: the drink combines ingredients such as caffeine and sugars (originally based on Krating Daeng) and is carbonated for Western palates, distributed worldwide through large-scale marketing, sponsorships, and events to boost sales. How it differs: it remains privately held by the founding families, avoiding public funding, and relies on a marketing-heavy approach—extreme-sports sponsorships, high-profile events, and a strong brand identity—rather than conventional product features alone. What it aims to do: maintain leadership in the energy-drink category, grow globally through branding and partnerships, and continue expanding its product line and presence without going public.

Company size
10,001+
Company stage
Not listed
Total funding
Not listed
Headquarters
Salzburg, Austria
Founded
1984

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