Brooks Brothers

Retailer of timeless American apparel

Clienteling and Loyalty Specialist - Clienteling & Loyalty

Growth MarketingPosted on Nov 11

Full-timeNew York, NY, USA$57.2k - $66.3k /yrIn-person

About the Job

Requirements

At least 3 years of experience in CRM, loyalty, clienteling, or customer marketing within a retail or omnichannel environment.
A Bachelor's degree in Business Analytics, Marketing, Data Science, Retail Management, or a related field.
Proven experience with CRM and loyalty platforms such as Attentive and Epsilon.
Strong understanding of customer lifecycle marketing, segmentation, and personalization within defined channels or programs.
Advanced analytical skills and the ability to manipulate data in Excel and/or SQL.
Familiarity with reporting suites including Tableau, Power BI, and Adobe Analytics.
A detail-oriented approach to data accuracy and consistency, and the ability to identify patterns and opportunities within large data sets.
Organizational skills to manage multiple projects at once.

Responsibilities

Drive data-led strategic insights to improve clienteling and loyalty programs.
Create and share weekly and monthly reports tracking clienteling and loyalty program KPIs across channels, including revenue, incremental return on investment, customer growth, and lifetime value.
Partner with data and store teams to create customer call lists and assignments aimed at driving adoption rate, revenue, and conversion.
Partner with the marketing team to create loyalty campaigns that drive customer acquisition and repeat purchase behaviors.
Ensure accuracy and consistency of revenue and customer metric reporting data for clienteling and loyalty programs, partnering with data engineering teams to ensure reliable data flow.
Create and ensure campaign creative briefs align with the brand's tone and voice.
Drive actionable creative insights for continuous improvement across email, SMS, and direct mail campaigns, including highly personalized and segmented campaigns.
Build scalable processes with the creative operations team for tracking and managing creative deliverables.

Overview

Specialist, Clienteling & Loyalty

Overview

Brooks Brothers is seeking a Specialist of Clienteling and Loyalty to support the analysis and optimization of clienteling and loyalty across channels. This role leverages customer data, engagement metrics, and business insights to monitor clienteling and loyalty effectiveness, identify opportunities to enhance customer relationships, and support data-driven decision making on clienteling and loyalty matters across the organization.

This role works cross-functionally with Retail, eCommerce, Marketing, Analytics, IT and Store Operations teams to deliver on the 1818 Promise in all channels – retail (full price and factory) and ecommerce. By transforming customer engagement data into actionable insights, this role directly influences customer lifetime value, retention rates, and appointment-driven selling effectiveness. Reporting to the Sr Manager of Clienteling & Loyalty – this role helps strengthen customer relationships, increase repeat business, and elevate the luxury client experience across all touchpoints.

Responsibilities

Drive data-led, strategic insights to improve clienteling and loyalty programs

Reporting:

Create and share weekly and monthly reporting for clienteling and loyalty programs tracking KPIs across channels – revenue, incremental ROI, customer growth and LTV
Partner with data and store teams to create customer call lists and assignments aimed at driving adoption rate, revenue and conversion
Partner with marketing team to create loyalty campaigns to drive customer acquisition and repeat purchase behaviors
Ensure accuracy and consistency of reporting data tied to revenue and customer metrics for both clienteling and loyalty programs; partner with data engineering teams to ensure data flow is reliable

Creative:

Create and ensure creative briefs for campaigns align with brand tone and voice
Drive actionable creative insights for continuous creative improvement across channels such as email, SMS, direct mail for highly personalized and segmented campaigns
Build scalable processes in partnership with creative operations team for tracking and managing creative deliverables

Qualifications

3-5+ years of experience in CRM, loyalty, clienteling, or customer marketing within a retail or omnichannel environment
Bachelor's degree in Business Analytics, Marketing, Data Science, Retail Management, or related field
Proven experience with CRM and Loyalty platforms such as Attentive, Epsilon
Strong understanding of customer lifecycle marketing, segmentation, and personalization within defined channels or programs
Advanced analytical skills and ability to manipulate data within excel and/or SQL. Familiarity with reporting suites including Tableau, Power BI, Adobe Analytics
Detail-oriented approach to data accuracy and consistency; problem-solving mindset to identify patterns and opportunities within large data sets
Strong organizational skills to manage multiple projects at once

Pay Range

USD $57,200.00 - USD $66,320.00 /Yr.

Compensation: 57200 to 150800 (USD)

About the Company

Brooks Brothers

Retailer of timeless American apparel

Brooks Brothers is a fashion brand that designs and sells clothing and accessories for men, women, and children. It operates through a network of physical stores and an online platform, using a direct-to-consumer model to reach customers. The products are built around timeless American style, combining classic silhouettes with modern touches, and they emphasize craftsmanship and premium materials to ensure durability and a premium feel. The company differentiates itself by tracing its history to 1818 and positioning itself as the original authority on American style, offering long-standing designs that balance tradition with contemporary needs. Its goal is to provide high-quality, timeless apparel that appeals to families and individuals who value quality, heritage, and sophistication, while maintaining a strong, recognizable brand presence in both retail and e-commerce markets.

Company size: 1,001-5,000
Company stage: Not listed
Total funding: Not listed
Headquarters: New York City, New York
Founded: 1818

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