Scalian

Engineering and consulting in AI avionics

Tactical Campaign Management

Growth MarketingConfirmed live in the last 24 hours

Full-timeCasablanca, MoroccoNo salary listedHybrid

About the Job

Responsibilities

Coordinate and execute tactical multi-channel campaigns across email, push notifications, SMS, and IVM for ex-PSA and ex-FCA brands, meeting agreed service-level agreements and launch dates.
Monitor campaign performance and produce regular operational and performance reports.
Propose and implement process enhancements to reduce time-to-market and improve campaign conversion and engagement.
Maintain and execute the SWX CRM Enlarged Europe tactical contact plan to avoid audience fatigue and overlapping contacts.
Coordinate quarterly campaign roadmaps with internal stakeholders, agencies, and customer relationship management platforms.
Prepare and dispatch operational assets, targeting matrices, and campaign parameters to support on-time launches.
Resolve operational blockers quickly to protect campaign launch dates.
Coordinate with Content Teams and Connectivity Area Managers to align validation schedules and delivery timelines.
Deliver scheduled monthly performance reviews.
Recommend and implement continuous optimizations to increase reach, engagement, and subscription or renewal conversions.
Enforce rules, channel allocation, and customer journey logic within the tactical contact plan, coordinating with brand-specific customer relationship management teams to ensure policy compliance across tools.

Job Description

Main mission

The external provider will be responsible for the end-to-end operational execution, tracking, and continuous improvement of all tactical (promotional, seasonal, and ad-hoc) CRM campaigns across the Enlarged Europe / EMEA region.

Tactical Campaign Delivery: Coordinate and execute tactical multi-channel campaigns (Email, Push Notifications, SMS, IVM) for ex-PSA and ex-FCA brands, respecting agreed SLAs and target launch dates.
Performance Tracking & Analytics: Monitor campaign performance systematically and produce regular operational and performance reports.
Operational Optimization: Proactively propose and implement process enhancements to minimize Time-to-Market (TTM) and improve campaign conversion and engagement.
Tactical Contact Plan Governance: Support the operational maintenance and execution of the SWX CRM EE tactical contact plan, avoiding audience fatigue and contact overlaps.

Activities

Tactical Execution & Operational Readiness:

Coordinate quarterly planned tactical campaign roadmaps across all relevant internal stakeholders, agencies, and CRM platforms.
Prepare and dispatch all required operational assets, targeting matrices, and campaign parameters to guarantee on-time launches.
Manage fast-track resolution of operational blockers to protect campaign launch dates.

Cross-Functional Coordination:

Act as the central operational hub, interfacing smoothly with Content Teams, Connectivity Area Managers to align on validation schedules and delivery timelines.

Reporting & Performance Management:

Deliver scheduled monthly performance reviews.
Recommend and roll out continuous optimizations aiming to increase reach (contact rate), engagement (open/click rate), and subscription/renewal conversions.

Tactical Contact Plan & Governance:

Enforce rules, channel allocation, and customer journey logic within the tactical contact plan, coordinating execution with brand-specific CRM teams to ensure policy compliance across tools.

Qualifications

Additional Information

About the Company

Scalian

Engineering and consulting in AI avionics

Scalian Group provides engineering and consulting services to multiple industries, with a focus on AI, avionics, and information systems security. It helps clients by offering tailored solutions built from consulting, managed security services, and software offerings. The company works by combining advisory work, implementation support, and ongoing security and software management to meet each client’s specific needs. What sets Scalian apart is its emphasis on an agile approach and its deep, industry-specific expertise in aerospace and security, enabling rapid adaptation and high-performance results for global industrial leaders. The company aims to deliver precise, reliable solutions that improve performance, security, and efficiency for its clients.

Company size: 1,001-5,000
Company stage: Acquired
Total funding: $612.7M
Headquarters: Labège, France
Founded: 1989

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