Campaign Operations Manager
TikTok
Campaign Operations Manager
TikTok
Short-form video platform with ads
About the Team TikTok Local Services (TikTok GO) is a one-stop commerce solution that connects global users with local services through the creative use of TikTok POI (Points of Interest), short videos, LIVE, and search. It delivers valuable real-life experiences and inspires users to explore the world around them. With the mission of "Discover great places, Empower local businesses" Local Services aims to be the most trusted platform to discover great places and connect local businesses. It helps communities engage with restaurants, hotels, and attractions, equips businesses with new ways to connect with customers and drive transactions, and combines innovative marketing and operational tools to support sustainable growth. Responsibilities - Own creator campaign operations end-to-end, from campaign strategy and design through launch, execution, and post-campaign review. - Translate goals into clear campaign mechanics, eligibility rules, incentive structures, and operational workflows that are simple to understand and easy to execute at scale. - Build and continuously improve the operating cadence for campaigns - timelines, playbooks, stakeholder check-ins, issue escalation, and quality control, while devising mechanisms and operational workflows to ensure creator engagement and participation to support campaign post and gmv targets. - Monitor performance using data and experiment results, identify key drivers and bottlenecks, and turn insights into actionable optimizations for future waves. - Partner with cross-functional teams (BD, Creator Management, Product) to align objectives, coordinate execution, and unblock dependencies. - Develop reporting and documentation standards that make campaign health, learnings, and next steps easy to share and reuse.
Minimum Qualifications - 4+ years of experience managing campaigns or programs end-to-end (creator/influencer programs, growth/marketing campaigns, platform operations, or similar). - Strong analytical and structured problem-solving skills, with the ability to interpret data, diagnose issues, and make practical recommendations. - Familiarity with the e-commerce, affiliate, or creator economy ecosystem and how creator-led content supports business objectives. - Proven execution ability in fast-paced environments, with a strong ownership mindset and comfort navigating ambiguity. - Strong cross-functional collaboration and stakeholder management skills. - Clear written and verbal communication skills, able to simplify complex operations into crisp, actionable plans. Preferred Qualifications - Experience working directly with creators, influencers, or KOLs, or running creator-facing programs. - Experience designing campaign mechanics (segmentation, rules, incentives, experimentation) and improving operational workflows at scale. - Experience with experimentation frameworks (A/B testing), measurement design, and post-campaign learning synthesis. - Background in marketplace, e-commerce, or platform operations environments. - Comfort using dashboards and analytics tools to monitor campaign performance and drive decision-making.
【For Pay Transparency】Compensation Description (Annually)
The base salary range for this position in the selected city is $102600 - $198360 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
TikTok is a short-form mobile video platform that lets people create, discover, and share quick videos. Users upload vertical clips, edit them with built-in tools, and browse a personalized feed powered by an algorithm that highlights relevant content. Advertisers can use in-feed ads, branded hashtags, and the Business Center to plan and measure campaigns, making it easy for brands to reach a global audience. Its goal is to inspire creativity and bring joy by helping people express themselves and by connecting brands with a wide audience.
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