R

Red Bull

Manufactures and markets energy drinks

Student Marketeer - Universidad Central La Serena

Marketing Generalist & ManagementConfirmed live in the last 24 hours
Part-timeCoquimbo, ChileNo salary listedIn-person

About the Job

Requirements

  • Be passionate about the Red Bull brand and product.
  • Have excellent communication skills.
  • Have a charismatic, energetic, positive, and outgoing personality.
  • Be immersed in student life and have broad knowledge of the university environment, city, and region, including extracurricular activities and places of interest.
  • Be accessible and sociable, with the ability to relate to different people on various occasions.
  • Have a creative and entrepreneurial mindset, with a strong sense of responsibility and initiative.
  • Be able to balance part-time work with studies.
  • Have an affinity for learning and applying new skills, especially in marketing and sales.
  • Be connected with diverse groups and influential individuals on campus.
  • Hold a valid driver's license.

Responsibilities

  • Represent the brand's personality and company values through daily interactions with consumers and/or customers.
  • Increase the consumer base in appropriate places and at appropriate times, and answer their questions effectively.
  • Create and execute a personalized, innovative campus plan that engages students and brings the brand to life at the university.
  • Build a strong network and relationships with key people.
  • Share unique brand content through social media.
  • Work at Red Bull and sponsored events to ensure a memorable brand experience for consumers.
  • Build relationships with local point-of-sale managers and ensure Red Bull is available and visible to consumers.
  • Collaborate with the sales team to open new Red Bull distribution points on campus and in surrounding areas.
  • Use relevant Red Bull resources to keep the brand present at points of sale in the assigned area.
  • Ensure execution at each point of sale meets defined standards.
  • Demonstrate excellence in execution and attention to detail across all areas of the role.
  • Share ideas and collaborate with the team.
  • Plan and report activities through the designated platform punctually and accurately.
  • Contribute to unique content for Red Bull platforms by providing local information, trends, and interesting opportunities.

About the Company

Red Bull

Manufactures and markets energy drinks

Red Bull makes and markets energy drinks. It focuses on a signature global beverage and uses a distinct marketing strategy to build the brand. How it works: the drink combines ingredients such as caffeine and sugars (originally based on Krating Daeng) and is carbonated for Western palates, distributed worldwide through large-scale marketing, sponsorships, and events to boost sales. How it differs: it remains privately held by the founding families, avoiding public funding, and relies on a marketing-heavy approach—extreme-sports sponsorships, high-profile events, and a strong brand identity—rather than conventional product features alone. What it aims to do: maintain leadership in the energy-drink category, grow globally through branding and partnerships, and continue expanding its product line and presence without going public.

Company size
10,001+
Company stage
Not listed
Total funding
Not listed
Headquarters
Salzburg, Austria
Founded
1984

Recently Posted Jobs

Explore more opportunities at Red Bull

See more jobs