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Paramount Global

Joint venture producing film, television content

Director – Strategy and Insights - Paramount Pictures

Corporate StrategyUpdated on Nov 14
Full-timeLos Angeles, CA, USAIn-person

About the Job

Requirements

  • A bachelor's degree in a related field and 8 or more years of experience in marketing, content, or audience research are required.
  • Candidates should be able to translate complex research into a clear point of view for non-research stakeholders and build trust and influence with senior creative and marketing leaders.
  • Candidates should have strong communication, presentation, professional writing, and problem-solving skills.
  • Candidates should have project management and organizational skills.

Responsibilities

  • Drive research findings into actionable strategies that guide the full slate of releases.
  • Lead the division in developing qualitative and quantitative research to address key questions and challenges.
  • Manage research planning and delivery, including vendor management, questionnaire development, and reporting.
  • Design clear, dynamic visual documents that communicate research findings and data effectively.
  • Present research insights regularly at marketing strategy and management meetings, acting as a trusted, consultative partner to creative and marketing leadership.
  • Actively contribute ideas and feedback in meetings, presentations, and brainstorming sessions.
  • Assess each motion picture’s target audience, opportunities, and challenges.
  • Monitor research trends and guidelines to implement innovative approaches across the studio, including evaluating competitive campaigns, expanding statistical analysis, and advancing artificial intelligence use in research.

Desired Qualifications

  • An MBA or comparable advanced degree in social sciences, business, statistics, marketing, or a related field is preferred, but not required where seniority and impact are clearly established.
  • Entertainment or related market research experience is preferred.
  • Experience with data visualization tools and software.
  • Strong knowledge of movies and a passion for entertainment.

About the Company

Paramount Global

Joint venture producing film, television content

Preparing a concise company summary based on the provided description.

Company size
10,001+
Company stage
IPO
Headquarters
Los Angeles, CA
Founded
1912

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