Full-Time
Posted on 8/23/2025
Entertainment company: artist management and sports
No salary listed
London, UK
In Person
In-office 5 days per week in London.
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Roc Nation is a global entertainment company based in New York that builds and manages talents across music, sports, and media. Its activities span artist management, brand partnerships, and development of creative projects, with a roster that includes musicians, producers, actors, and athletes. Roc Nation Sports focuses on representing and growing athletes’ careers through marketing, endorsements, media, and branding strategies. Team Roc, the philanthropic arm started in 2018, works to improve education, emergency relief, criminal justice, and health and wellness, having helped millions and moved tens of millions of dollars for social impact. The company’s goal is to grow careers and brands while creating positive change in communities around the world by combining entertainment, sports, philanthropy, and technology partnerships.
Company Size
501-1,000
Company Stage
N/A
Total Funding
N/A
Headquarters
New York City, New York
Founded
2008
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Trapstar the streetwear its iconic categories - Giubbotto Trapstar & Felpa Trapstar. Trapstar has become one of the most influential forces in global streetwear, blending bold graphics, underground culture, and a rebellious attitude. Born in London, the brand is now worn worldwide by fans of hip-hop, grime, and modern street fashion. Among its most popular product categories are the Giubbotto Trapstar (Trapstar Jackets) and Felpa Trapstar (Trapstar Hoodies), both of which play a major role in shaping the brand's identity. This article explores the history of Trapstar and dives deep into these two best-selling categories. The history and rise of Trapstar. Trapstar was founded in mid-2000s London by three friends - Mike, Lee, and Will - who were driven by creativity and underground culture. They started by making custom T-shirts in their homes and selling them around the city. Their early designs featured mysterious graphics, sharp typography, and a slogan that would soon define the brand: "It's A Secret." The brand gained momentum through the London music scene. Grime and hip-hop artists embraced Trapstar because it reflected the streets, ambition, and the energy of urban culture. High-profile artists like Rihanna, Jay-Z, and A$AP Rocky wearing Trapstar boosted its popularity and pushed the brand into global recognition. Trapstar later partnered with Roc Nation, a major milestone that expanded the brand internationally and solidified its status as a premium streetwear label. Trapstar's product lineup is diverse, but three categories stand out strongly in European markets, especially in Italy: * Giubbotto Trapstar - Trapstar Jackets * Felpa Trapstar - Trapstar Hoodies * Trapstar Streetwear - T-shirts, tracksuits, and accessories Giubbotto Trapstar (Trapstar Jackets). The Giubbotto Trapstar category represents the brand's bold, high-quality outerwear. Trapstar jackets are known for their modern streetwear silhouettes, premium materials, and strong graphic identity. 1. Shooter Jacket. One of the most iconic Trapstar outerwear pieces, the Shooter Jacket features: * Reflective or embroidered Trapstar branding * Tactical design with functional pockets * A sleek, athletic silhouette It is a favorite among fans for both style and comfort. 2. Puffer jackets. Trapstar puffer jackets are popular for their oversized fit, heavy insulation, and statement design. Often featuring the Irongate T logo*, these jackets are the perfect blend of street style and winter performance. 3. Bomber jackets. Trapstar bomber jackets combine military inspiration with bold street aesthetics. They are lightweight, versatile, and easy to pair with tracksuits or jeans. Why Giubbotto Trapstar is popular. * Strong visual identity * Seasonal limited drops * Celebrity influence * High-quality construction In Italy, these jackets are especially popular among youth fashion communities because they stand out and bring a modern, urban edge to any outfit. Felpa Trapstar (Trapstar Hoodies). The Felpa Trapstar category is the brand's most recognized and best-selling line. Trapstar hoodies define the brand's graphic-heavy aesthetic and are beloved for their comfort and bold attitude. 1. Decoded Hoodie. The Decoded Hoodie is Trapstar's signature piece featuring: * Large back print * Minimal front logo * Heavy cotton for premium feel This hoodie is worn worldwide and is often the first item fans buy to enter the Trapstar universe. 2. Irongate hoodie. Featuring the iconic Irongate T logo*, this hoodie is popular for its clean yet powerful look. It comes in various colors like black, blue, red, and grey. 3. Hyperdrive hoodie. Designed with futuristic typography and unique graphics, the Hyperdrive line represents Trapstar's experimental side. Why Felpa Trapstar is popular. * Comfortable, premium fabrics * Eye-catching streetwear graphics * Versatile styling for men and women * Limited edition releases create hype In Italy, the Felpa Trapstar is highly fashionable because it combines luxury-level design with street authenticity. Matching Trapstar track tops and bottoms are streetwear essentials. They offer comfort and bold branding, making them ideal for everyday wear. Graphic T-shirts are where Trapstar began. They remain simple yet stylish, often featuring gothic fonts and iconic logo placements. Accessories like caps, beanies, shoulder bags, and crossbody pouches help complete the Trapstar streetwear look. Trapstar's global cultural impact. Trapstar represents more than clothing - it symbolizes ambition, creativity, and street culture. Its influence comes from: * Ties to music and urban movements * Celebrity endorsements * Community involvement * Strong design identity The brand continues to grow across Europe, with Italy being one of its strongest markets. Trapstar has become a global streetwear icon thanks to its authenticity, bold designs, and strong roots in music culture. Key categories like Giubbotto Trapstar and Felpa Trapstar have shaped the brand's identity and helped it expand across fashion scenes worldwide, especially in Italy. From jackets to hoodies and tracksuits, Trapstar remains a powerful expression of modern street style - confident, creative, and unmistakably bold.
Russ calls Roc Nation's distribution platform A waste. Russ has always been outspoken about things in the music business. His next rant: Roc Nation's Platform Roc Nation has recently rolled out a new distribution platform that is reportedly giving artists an 85% royalty payout (monthly), distributes to over 200 platforms, & no upfront costs to sign up. Sounds good, right? Russ disagrees. Not only does he disagree, he breaks it down, "An 85/15 split to press upload is madness. Major labels take 15% distro off the top, too, so it seems like they just modeled the business off of that. If you're an artist, this makes no sense to sign up for imo." Russ has always encouraged artists to stay independent in the music business. In his song "Utah Freestyle," he talks about how labels can pull the rug from under you, "Access, I still got the same as the major labels. They wait 'til you got a table, then they take the table." He has also been involved in the rise of independent star LaRussell's success as he took him under his wing without signing him at the beginning of his career. LaRussell has built a movement in Hip-Hop and always gives Russ his flowers anytime he gets the chance: "Shoutout to @russ for being a real one. He gave me a deal very early and capital to build while remaining completely independent! I was able to build a catalog of 30+ albums that I own completely while in the deal. He didn't give me no handouts and I still had to grind my ass off to get here but he respected and valued what I was building and remained supportive. There's not many white men in this industry that I trust. RUSS IS AN EXCEPTION"
Desiree Perez, CEO and Co-Founder of Roc Nation receives the Harry Belafonte Social Justice Award. At its 20th Anniversary Gala, 20 Years of Impact, on October 13, 2025, in New York City, The Gathering for Justice honored Desiree Perez, CEO and Co-Founder of Roc Nation, with the Harry Belafonte Social Justice Award - a distinction that recognizes individuals whose courage and leadership have advanced the cause of equity and human rights. Desiree's decades-long commitment to justice, from championing criminal legal reform to empowering communities through Team Roc, embodies the spirit of Belafonte's legacy. Hosted by Dr. Michael Eric Dyson, the evening also celebrated The Gathering's president and CEO, Carmen Perez-Jordan, for two decades of movement-building, alongside honorees Danny Glover and Zakiyah Shaakir-Ansari. Taking place on Indigenous Peoples' Day, the event underscored The Gathering's ongoing mission to promote truth, accountability, and justice for all. Desiree Perez is a trailblazer, entrepreneur, and humanitarian who is resolute in fighting for the rights of others, especially those from marginalized communities and underrepresented populations. She is the CEO and co-founder of Roc Nation, one of the world's most revered entertainment organizations. In conjunction with Team Roc, the activism and philanthropy division of Roc Nation, Desiree has worked with The Gathering for Justice to amplify advocacy efforts and elevate community-based and large-scale campaigns. A powerful ally to The Gathering, Desiree has lent her expertise, resources, and platform to champion critical reforms in probation and parole laws and raise awareness of the need for transparency, accountability, and racial equity throughout the nation's judicial system. Additionally, Desiree's contributions to The Gathering's mission are demonstrated through her participation in grassroots movements, including her role in organizing the 2020 "March for Stolen Lives and Looted Dreams" event in New York City. Alongside her work with The Gathering for Justice, Desiree is involved with other organizations that address criminal justice reform, maintaining board memberships to both the United Justice Coalition and REFORM Alliance. Blending her professional acumen with her philanthropic pursuits, Desiree has executive-produced several investigative documentary series, leveraging her position in the entertainment industry to bring to light stories of injustice, honor victims of systemic inequalities, and educate global audiences. At Roc Nation, Desiree's remarkable compassion is evident. She remains dedicated to the company's goal of promoting diversity and representation, supporting causes that resonate deeply with those around her. Passionate about Roc Nation's clients, Desiree plays a vital role in helping members of the Roc Nation family grow their own nonprofits, encouraging each individual to make a meaningful impact through their charitable endeavors. Desiree previously received the United Way of New York's Community Quarterback Award, which was presented to her at the organization's 29th Annual Gridiron Gala, in recognition of her decades of humanitarian work. Founded in 2005 by the late Harry Belafonte after he witnessed the handcuffing and arrest of a five-year-old Black girl in a Florida classroom, The Gathering for Justice is a national nonprofit working to end child incarceration and eliminate racial inequities in the justice system. The organization convenes leaders across generations, trains youth organizers in Kingian Nonviolence, advances culture and narrative change, and supports policy centered on care, safety and human rights.
Roc Nation partners up with Fashion Institute of Technology (FIT) to develop exclusive Roc Nation capsule collection.
NEW YORK, NY - The National Football League and Roc Nation today announced the launch of 2025 Songs of the Season, a season-long initiative showcasing music from industry legends and breakout talent across genres via Roc Nation distribution.