Head of Growth
About the job
- You have owned a full funnel at a high-growth startup, including revenue.
- You can explain the reasoning behind your wins and failures in growth experiments.
- You can independently pull and analyze data.
- You are fluent in Cursor or another coding IDE and have shipped real tools with it.
- You are excited to work in person with the team in West Midtown.
- Own every funnel stage from first touch to first policy and repeat business, identify where agencies stall, and fix those issues with the Head of Sales.
- Test channels, messaging, onboarding, paid advertising, search engine optimization, email, and events; stop unsuccessful approaches and scale effective ones.
- Build a referral engine by turning the best agents into recruiters and creating local events and partnerships with agencies and associations.
- Write clear messaging for agents and homeowners and build materials for the sales team.
- Build attribution, customer acquisition cost metrics, and the weekly dashboard reviewed by founders; connect each channel to revenue.
- Use Cursor or another coding integrated development environment to build automations and internal tools.
- Initially work hands-on, then hire and lead the growth function.
- Experience taking a startup from seed or Series A to scale.
- Experience building a referral program or growing through agents, brokers, or resellers.
- Sharing how you think about growth on X, LinkedIn, or your own site.
About the company
Sola Insurance provides tornado-damage coverage for property owners through the Tornado Crisis Policy, which covers up to $15,000 in out-of-pocket costs (such as deductibles) incurred due to tornado damage. The policy uses National Weather Service data to assess damage and determine eligibility and payout amounts, with payouts based on the Enhanced Fujita (EF) scale—the higher the EF level at a property, the higher the payout. Revenue comes from policy premiums. The company emphasizes fast, proactive payouts and a streamlined, transparent claims process. It differentiates itself by offering data-driven, EF-scale-based payouts that directly reduce clients’ deductible costs, addressing gaps left by traditional insurance. Its goal is to help clients recover faster after a disaster by providing clear financial protection and quick, predictable payments.
Company Size
51-200
Company Stage
Series A
Total Funding
$11.7M
Headquarters
Atlanta, Georgia
Founded
2020
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Simplify's Take
What believers are saying
- Sola raised $8 million in August 2025, bringing total funding to $11.7 million.
- Its website updated August 11, 2026, showing active distribution and servicing.
- Management said in December 2025 premium in force grew 6x and agencies reached 500+.
What critics are saying
- Sola depends on NWS data and third-party underwriting; data or capacity failures stop payouts.
- Catastrophic tornado seasons can concentrate correlated losses and crush margins inside weeks.
- State insurance regulators can challenge trigger logic, delaying expansion and threatening the product model.
What makes Sola Insurance unique
- Sola automates tornado payouts using National Weather Service data and EF-scale triggers.
- It sells supplemental coverage for deductibles and out-of-pocket costs, not replacement homeowners insurance.
- By August 2025, Sola became a Lloyd's of London coverholder.
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Benefits
- Health Insurance
- Dental Insurance
- Vision Insurance
- Unlimited Paid Time Off
- Stock Options
- Medical, dental & vision insurance
- 401(k) Retirement Plan
- 401(k) Company Match
- Flexible Work Hours
- Hybrid Work Options
- Remote Work Options
- Paid Vacation