Head of Growth
Sola Insurance
Head of Growth
Sola Insurance
Tornado insurance with EF-based payouts
Hi, I’m Brayden, co-founder of Sola. We’re a venture-backed insurance startup with a team of 24 in Atlanta, and I’m leading the hiring for our Head of Growth.
Most insurance companies grow by buying attention and hoping the product holds up afterward. We built Sola the other way around: insurance you never have to fight. We started with wind and hail, using weather data to determine claims and avoid fraud. We pay in a few days, and we’re transparent when something isn’t covered. Just look at our Trustpilot.
Everything we do comes back to two words: make good. We make good products and we make good on our promises. That’s how we’ve partnered with thousands of independent agencies, almost all through inbound.
Insurance is one of the largest industries in the world, and the GTM motion with agencies has barely changed in decades. As our first growth leader, you’d get to reinvent it.
I look forward to meeting you,
Brayden
TL;DR Checklist
✓ In person. West Midtown Atlanta office with skyline views, daily catering, and snacks
✓ Startup environment. 24 employees, with equity and room to grow
✓ Hypergrowth. 300%+ growth since May, 8-figure revenue
✓ First growth hire. Own the full funnel and build the team behind it
✓ Flat structure. Work directly with the founders, sales, and product
✓ Long-term vision. This is the founders’ life’s work. We’re building for decades
About the Role
You’ll own how Sola grows, from the first time an agent hears our name to the day they’re quoting us every week and sending other agents our way. Almost all of our growth so far has been inbound. You’ll work directly with our CEO, Head of Sales, and Head of Finance to build the engine that takes us from thousands of agencies to tens of thousands.
Your job is to make growth something we build on purpose. Find agencies that share our values, reach them, get them to a first quote fast, and turn our best partners into our best recruiters. We don’t say yes to every agency, so growth here means more of the right ones. This isn’t a traditional marketing role. You’ll think like a product person and execute like an operator.
We run Sola on numbers. You’ll own the metrics that matter: agencies appointed, time to first quote, agencies quoting every week, premium per agency, CAC, and payback. Not lead counts and impressions.
You’re joining while we’re still small enough for your decisions to shape the whole function. We’ll trust you to make decisions using your experience and the data. You’ll have the authority to act, responsibility for the results, and equity in the business you help build.
What You’ll Do
Own the funnel. Own every stage from first touch to first policy and repeat business. Find where agencies stall and fix it with our Head of Sales.
Run experiments. Test channels, messaging, onboarding, paid, SEO, email, and events. Kill what fails and scale what works.
Build the referral engine. Turn our best agents into our best recruiters. Build local events and partnerships with agencies and associations.
Make Sola easy to sell. Write clear messaging for agents and homeowners, and build the materials our sales team uses.
Own the numbers. Build attribution, CAC, and the weekly dashboard the founders review. Tie every channel back to revenue.
Build with AI. Use Cursor or another coding IDE to ship automations and internal tools.
Build the team. Start hands on, then hire and lead the growth function.
Who You Are
Must-haves
Full-funnel owner. You’ve owned a full funnel at a high-growth startup, including revenue.
Experiment driven. You can explain the why behind your wins and your failures.
Strong with data. You pull and analyze it yourself.
Builder. You’re fluent in Cursor or another coding IDE and have shipped real tools with it.
High agency, low ego. You set strategy in the morning and build in the afternoon.
In person. You’re excited to work with the team in West Midtown.
Strong plus
Scale. You’ve taken a startup from seed or Series A to real scale.
Partner channels. You’ve built a referral program or grown through agents, brokers, or resellers.
Public thinking. You share how you think about growth on X, LinkedIn, or your own site.
Insurance experience isn’t required.
Not a fit
Brand-only marketers. You haven’t owned a funnel or revenue.
Unexplained results. You can’t explain the reasoning behind your past tests.
Benefits
Early stage equity
100% paid medical, dental, and vision coverage for you, your spouse, and your children
Daily catered lunch
401(k)
Paid parking
One Medical membership
Tornado insurance with EF-based payouts
Sola Insurance provides tornado-damage coverage for property owners through the Tornado Crisis Policy, which covers up to $15,000 in out-of-pocket costs (such as deductibles) incurred due to tornado damage. The policy uses National Weather Service data to assess damage and determine eligibility and payout amounts, with payouts based on the Enhanced Fujita (EF) scale—the higher the EF level at a property, the higher the payout. Revenue comes from policy premiums. The company emphasizes fast, proactive payouts and a streamlined, transparent claims process. It differentiates itself by offering data-driven, EF-scale-based payouts that directly reduce clients’ deductible costs, addressing gaps left by traditional insurance. Its goal is to help clients recover faster after a disaster by providing clear financial protection and quick, predictable payments.
Explore more opportunities at Sola Insurance