Paid Acquisition & Strategic Operations Manager
TikTok
Paid Acquisition & Strategic Operations Manager
TikTok
Short-form video platform with ads
As a vital member of the SMB Product Growth team, this role requires close collaboration with product teams, in-market sales leadership and operations teams in a rapidly evolving environment. This role's key responsibility is to drive new advertiser growth through paid acquisition channels. Key skills for success include the ability to drive projects cross-functionally, manage several agencies to run day-to-day operations and think innovatively about how to grow the business with a product mindset. The ideal candidate understands how to prioritize effectively in a fast-paced environment and leverage data to identify and solve problems. Ideal candidates will possess experience in sales management, team leadership, working with media products, and familiarity with running large-scale B2B acquisition programs. Responsibilities: - Growth Strategy & Execution: Spearhead end-to-end growth strategies to drive high-quality SMB new advertiser acquisition globally. - Budget & Agency Oversight: Manage performance marketing budgets, define OKRs/KPIs, and steer external paid media agencies to maximize marketing ROI through campaign optimization and channel diversification. - Data-Driven Growth: Leverage data analytics and customer insights to identify funnel friction and growth levers, formulating creative and audience strategies to hit acquisition and retention goals. - Cross-Functional Collaboration: Partner with PM, Data Science, Ops, Marketing, and Sales teams to deploy new marketing capabilities, incentive schemes, and product features that unlock scalable user growth.
Minimum Qualification(s): - 5+ years in managing large-scale campaigns across diversified channels (media-buying and performance ads strategy) - 3+ years working in enterprise B2B business - Good experience with a mix of work between hands-on execution and strategy. - Platform and tool independence - able to thrive using any platform, with deep understanding of the digital marketing fundamentals. - Deep understanding of growth & optimization, best practices such as A/B testing. - Experience working in the APAC market and understanding regional nuances Preferred Qualification(s): - Growth mindset and ability to thrive in ambiguity
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok is a short-form mobile video platform that lets people create, discover, and share quick videos. Users upload vertical clips, edit them with built-in tools, and browse a personalized feed powered by an algorithm that highlights relevant content. Advertisers can use in-feed ads, branded hashtags, and the Business Center to plan and measure campaigns, making it easy for brands to reach a global audience. Its goal is to inspire creativity and bring joy by helping people express themselves and by connecting brands with a wide audience.
Explore more opportunities at TikTok