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January Digital

Full-funnel marketing agency with analytics

Director – Growth

Performance & Paid MarketingUpdated on Nov 10
Full-timeHybrid

About the Job

Requirements

  • At least 9 years of experience managing paid media across digital channels, including organic and paid search, social, display, programmatic, and video.
  • At least 4 years of experience managing multi-layered teams.
  • Strong hands-on expertise in Google Ads and paid social is required.
  • Experience with performance media principles, including driving positive return on ad spend, maximizing lead generation, and marketing subscription-based programs throughout the marketing funnel and across channels.
  • Experience managing large-scale media budgets.
  • Ability to produce innovative multi-channel media plans and go-to-market strategies for complex clients, translating quantitative and qualitative data and insights into marketing strategies.
  • Strong project management skills and the ability to prioritize and manage multiple initiatives simultaneously to meet deadlines.
  • U.S. citizenship or permanent residency is required.

Responsibilities

  • Devise a vision for achieving clients’ strategic objectives through meaningful thought leadership.
  • Develop a deep understanding of each client’s business and use data to deliver consistent results and identify growth opportunities that reinforce the agency’s strategic value.
  • Build client trust by establishing excellence in performance and brand marketing through predictable, data-correlated plans that meet business goals.
  • Identify industry changes, emerging trends, and technology innovations to provide informed recommendations and proactively propose solutions to clients.
  • Drive account strategic success by developing and managing short- and long-term goals and client growth opportunities, and overseeing complex deliverables, including quarterly business reviews and annual multi-channel budget planning.
  • Lead management of client communications across the team and strive to exceed client service expectations.
  • Direct team operations to deliver media successfully through effective cross-channel marketing plans, campaign management, and data analysis that informs data-led strategic recommendations.
  • Lead and manage employees, provide training in key areas, and foster growth and development opportunities.
  • Develop strategic client relationships and identify opportunities to achieve business growth.
  • Collaborate with senior leadership to solve company challenges and advance company growth goals.
  • Develop strategies that create interoperability across online and offline channels where possible to meet measurement needs reflecting the omnichannel consumer journey, collaborating with the internal analytics team and external partners.
  • Work across internal teams to advance agency development through new business opportunities.
  • Travel up to 25%, including travel between the New York and Dallas offices and to client and company meetings within the United States as needed.

Desired Qualifications

  • Understanding and demonstrated experience with performance media, including driving positive return on ad spend, maximizing lead generation, and marketing subscription-based programs, particularly for e-commerce and retail clients.
  • Experience with advanced measurement methodologies such as incrementality testing, media mix modeling, or similar frameworks.
  • Experience managing large-scale media budgets, ideally $20 million or more annually.
  • Experience across affiliate marketing and brand media.
  • Agency or consultancy expertise and comprehensive business understanding in the retail, consumer packaged goods, or technology landscape.
  • Experience working with creative and development teams to produce and iterate digital assets.

About the Company

January Digital

Full-funnel marketing agency with analytics

January Digital is a marketing agency that provides full-funnel media planning, execution, and optimization, along with consulting services that offer strategic leadership for building effective client marketing organizations. It bases its work on data and actionable insights to guide decisions and overcome business challenges. The company differentiates itself through its combination of media execution and strategic consulting, a strong emphasis on data-driven results, and a culture-focused approach with programs like WORKS, Good Works, and Well Works that support community impact and employee well-being. Its goal is to help clients achieve better business outcomes while improving the lives of its clients, its people, and the communities around it.

Company size
51-200
Company stage
Not listed
Total funding
Not listed
Headquarters
New York City, United States
Founded
2011

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