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Publicis Groupe

Runs advertising and digital transformation services

Senior Campaign Manager - Paid Social

Performance & Paid MarketingUpdated on Nov 14
Full-timeNew York, NY, USA$60.8k - $93.6k /yrIn-person

About the Job

Requirements

  • A four-year college degree is required.
  • At least 2 years of experience in bid management, campaign management or optimization, or digital media operations is required.
  • Client-facing experience and the ability to identify risks and manage issues are required.
  • Understanding of traditional and interactive media planning elements is required.
  • Proficiency in Microsoft Office solutions is required.
  • Strong analytical thinking and mathematical skills are required.
  • Strong project management skills are required.

Responsibilities

  • Plan, execute, manage, and optimize paid social media campaigns for agency clients, including auction- or exchange-based performance media and platforms such as Facebook, Twitter, Instagram, Pinterest, and LinkedIn, independently and in support of senior team members, while meeting or exceeding client performance expectations.
  • Maintain diligence, attention to detail, and adherence to best practices throughout the full campaign lifecycle.
  • Maintain and organize campaign-specific materials in the team's shared document repository.
  • Lead daily campaign maintenance, including responding to internal questions about tracking and campaign status.
  • Develop, grow, and maintain relationships with internal teams through client service.
  • Oversee campaign quality assurance to ensure accurate implementation, pacing, and performance.
  • Manage delivery of creative assets, insertion orders, campaign artifacts, and relevant campaign documentation in preparation for launch.
  • Partner with the Analytics team on campaign measurement reporting and insight generation.
  • Provide clients with regular insights on performance, campaign optimizations, and new opportunities.
  • Work with media partners to ensure accurate platform implementation.
  • Troubleshoot issues on pre-production and live campaigns.
  • Provide monthly auditing reports to agency partners and actualize bill/pay systems when applicable.
  • Lead, assist in coaching, and educate Campaign Managers and Campaign Specialists to support campaigns.
  • Attend client meetings as needed.

About the Company

Publicis Groupe

Runs advertising and digital transformation services

Publicis Groupe runs advertising, media buying and digital transformation services for companies that want to reach consumers, coordinate campaigns and improve their business systems. Its agency network includes creative and media specialists, while Publicis Sapient builds and modernizes the technology behind clients' operations. Epsilon adds customer data and marketing technology that connect brands with audiences and measure campaign results. Clients pay for consulting, campaign creation and execution, with production and media costs billed through alongside the group's service work. Founded in 1926, Publicis Groupe is headquartered in Paris, France.

Company size
10,001+
Company stage
IPO
Headquarters
Paris, France
Founded
1926

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