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Brainlabs

Data-driven media planning and buying

Manager Digital Analytics

Data AnalysisUpdated on Nov 13
Full-timeArgentinaNo salary listed

About the Job

Requirements

  • Solid JavaScript, ES6, and jQuery skills sufficient to write and debug tag implementations without relying on front-end developers.
  • Deep working knowledge of GA4, including event modeling, custom dimensions, exploration reports, and differences from Universal Analytics.
  • Experience with server-side tagging via GTM Server and working knowledge of consent management platforms.
  • Familiarity with mobile app analytics implementation using Firebase or AppsFlyer.
  • Ability to produce technical documentation, including Solution Design References and tag collection guides.
  • Experience managing or mentoring others, formally or informally.

Responsibilities

  • Design and maintain Solution Design References, data layer recommendations, and technical specification documents as the source of truth for tracking implementations across web and app properties.
  • Implement and validate analytics tags and marketing pixels using Google Tag Manager, including client-side and server-side setups, with quality assurance at each stage.
  • Write JavaScript, ES6, and jQuery functions to capture data from web pages, and troubleshoot discrepancies between implementations and GA4 reports.
  • Manage and mentor a small team of analysts and implementation engineers, review their work, resolve technical blockers, and support their skills development in implementation and analysis.
  • Partner with clients and internal stakeholders to gather analytics requirements, translate them into scoped technical projects, and produce points of view on measurement trends or platform changes.
  • Monitor privacy-driven shifts in measurement, including consent mode, server-side tagging, and cookieless tracking, and incorporate practical responses into the team's standard approach.
  • Ensure tracking and documentation are reliable, implementation quality assurance is thorough before launch, and stakeholders receive support when data issues or measurement requirements arise.

Desired Qualifications

  • Exposure to additional tag management system platforms such as Tealium or Adobe Launch, and customer data platforms such as Tealium AudienceStream or BlueConic.

About the Company

Brainlabs

Data-driven media planning and buying

Brainlabs helps brands improve online performance by planning and buying digital media based on data and technology. Its Cortex platform uses customer data to forecast trends and generate AI-powered briefs, guiding media decisions. The company assembles High-Performance 'Superteams'—specialized, client-specific groups combining vertical knowledge, media expertise, and platform know-how—to translate insights into profitable campaigns. Revenue comes from media planning and buying services; Brainlabs differentiates itself with a data-driven, tech-enabled approach and team-based execution aimed at delivering measurable, sustained business impact for clients.

Company size
1,001-5,000
Company stage
Not listed
Total funding
Not listed
Headquarters
London, United Kingdom
Founded
2012

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