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Four Seasons

Luxury hotel management with branded residences

Assistant Digital Marketing Manager

Marketing Generalist & ManagementConfirmed live in the last 24 hours
Full-timeSeychellesNo salary listedIn-person

About the Job

Requirements

  • Experience in a five-star hotel or resort environment, with knowledge of stewarding standards and Global Essentials.
  • At least one year of assistant manager and management experience in a five-star hotel or resort.
  • Aptitude and management skills, with upward mobility.
  • Excellent English, mathematics, and psychometric abilities.

Responsibilities

  • Manage the resorts’ paid media activity day to day with agency partners, including campaign planning, launch, and optimisation.
  • Work with the agency on search engine marketing, including keyword strategy, bidding, ad copy, and landing-page performance, and hold the agency to agreed delivery.
  • Support the annual Paid Media Playbook with the regional Integrated Media team.
  • Manage campaign budgets and in-system budget maintenance, and flag variances in good time.
  • Report monthly on paid performance by property, showing spend, delivery, and outcomes.
  • Monitor channel attribution and promptly raise discrepancies so source of business is recorded correctly.
  • Work with Revenue and Reservations to assess digital activity against pace and production.
  • Own the content calendar across both properties, scheduling and planning outbound content seasonally and monthly in conjunction with resort campaigns and the commercial calendar.
  • Develop and execute social media content and engagement strategies supporting marketing campaigns, and manage social media properties daily.
  • Develop strategies to grow fans and followers in support of public relations and marketing goals, managing the two properties as distinct audiences rather than a single feed.
  • Track and report organic performance monthly by property, and adjust the calendar based on performance.
  • Stay current on new social media platforms and features, industry trends, and best practices.
  • Support conservation and sustainability storytelling with the resident marine team and conservation partners.
  • Manage influencer and content-creator hostings end to end.
  • Assess inbound approaches and outbound targets based on audience quality, engagement, market fit, and commercial value, and recommend partners to host or decline.
  • Negotiate deliverables, usage rights, duration, and fees, and ensure agreements are signed before arrival.
  • Brief resort operations before each stay on arriving creators and agreed arrangements.
  • Host creators on property, accompany shoots where appropriate, and ensure captured content meets the agreed brief.
  • Track creator deliverables, follow up on outstanding items, and assess output and value against hosting costs.
  • Maintain a hosting calendar visible to Sales, Reservations, and resort operations.
  • Manage relationships with influencers and tastemakers.
  • Capture content by shooting and editing stills and short-form video between commissioned shoots.
  • Scope and manage commissioned photography and video, including briefing and booking photographers and videographers, agreeing shot lists and scopes of work, arranging permits and access, building call sheets, and scheduling around occupancy, weather, and season.
  • Direct commissioned shoots and ensure delivered assets meet the needs of Sales, public relations, the website, and campaigns.
  • Review, select, caption, and catalogue final content so assets are usable and findable across teams.
  • Maintain the Image Library and ensure online photo and video content, written content, promotions, advertising, and other resort materials align with Four Seasons' image and marketing strategy and presentation standards.
  • Manage the online platform used to secure rights for relevant user-generated content.
  • Maintain the resorts’ websites and participate in desktop and mobile updates to increase engagement, optimisation, and conversion rates.
  • Manage and update content on online travel agency channels and retail partner channels, checking descriptions, imagery, and inclusions for accuracy and consistency.
  • Support search visibility, including appearance in AI and answer-based search results, and flag inaccurate third-party content for correction.
  • Monitor and respond to engagement across all channels within one business day.
  • Monitor online reputation reviews.
  • Respond personally to all positive reviews on behalf of the respective General Manager or Resort Manager.
  • Respond personally to all negative reviews and refer them to the appropriate department head or Resort Manager for response information, completing the response within the 48-hour guideline.

Desired Qualifications

  • Technical experience in stewarding is preferred.

About the Company

Four Seasons

Luxury hotel management with branded residences

Four Seasons manages a global network of luxury hotels, resorts, and branded residences under the Four Seasons name, typically without owning the real estate. It earns mainly through management fees tied to hotel revenue and operating profit, plus licensing and fractional ownership fees. Its differentiator is a strict focus on quality, service, culture, and brand, with offerings like branded residences and Four Seasons Residence Clubs that blend hotel services with ownership. Its goal is to maintain leadership in luxury hospitality by delivering exceptional guest experiences, expanding premium properties globally, and offering distinctive ownership that ties guests to the Four Seasons lifestyle.

Company size
10,001+
Company stage
Not listed
Total funding
Not listed
Headquarters
Toronto, Canada
Founded
1993

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