Full-Time

Lead – Marketing Streetwear or Sport

Jordan London/West

Posted on 11/6/2024

Nike

Nike

10,001+ employees

Designs and sells athletic footwear and apparel

No salary listed

Senior

No H1B Sponsorship

London, UK

Candidates must currently reside in the UK.

Category
Brand & Creative Marketing
General Marketing
Growth & Marketing
Required Skills
Marketing
Requirements
  • Proven track record of launching successful marketing campaigns for premium consumer brands
  • Proven ability leading and motivating large, diverse teams
  • Experience managing creative, media, and research agency relationships and budgets
  • Strong project management and analytical thinking skills with ability to craft measurement plans
  • Self-starter who thrives in fast-paced, agile culture—embracing and leading through change
  • Demonstrated ability to develop go-to-market plans for highly visible brands
  • Bachelor's degree in marketing or related field (or two additional years of experience)
  • Understanding of Jordan Brand's unique history and heritage in basketball culture
  • Core understanding of Jordan Brand's current role in London's streetwear culture
  • Deep knowledge of basketball and global football relevance to Gen Z and Gen Alpha
  • Authentic connection to basketball, global football, and streetwear communities
  • Demonstrated ability to build brand awareness and strength in a global city
Responsibilities
  • Drive execution of EMEA sport and streetwear vision and strategy
  • Lead adaptation and execution of branded content, services, partnerships and experiences
  • Deliver and lead journeys/calendar/contract across product, service & projects
  • Map and evaluate sport and streetwear relationships and partnerships
  • Execute field of play integration plans for key priorities
  • Drive integration with Nike Direct and key partner accounts
  • Develop strategic plans for local partnerships with EMEA brand teams
  • Educate teams on industry shifts in marketing and consumer behaviors
  • Create multiplier maps and clear plans for key sport and streetwear products
  • Build authentic presence in influential retail destinations across London/UK
  • Manage partnerships and relationships with key communities
  • Drive brand resonance with target consumers through innovative approaches

Nike designs and sells footwear, apparel, equipment, and accessories for athletes and everyday consumers. The company stands out in the competitive sportswear market by fostering strong brand loyalty through continuous product innovation and endorsements from high-profile athletes. Nike generates revenue through retail stores, online sales, and a membership program that offers exclusive access to products. Committed to sustainability, Nike aims to reduce its environmental impact while building lasting relationships with its customers.

Company Size

10,001+

Company Stage

IPO

Headquarters

Beaverton, Oregon

Founded

1964

Simplify Jobs

Simplify's Take

What believers are saying

  • Partnership with TeamSnap boosts brand loyalty in youth sports communities.
  • Cassie Criddell's appointment signals strategic expansion in Europe's lifestyle segment.
  • Shoe Finder Program aligns with personalized shopping trends, increasing conversion rates.

What critics are saying

  • Emerging sportswear brands use digital marketing to capture market share.
  • Consumer backlash over synthetic materials as sustainability becomes crucial.
  • Counterfeit Nike products on online marketplaces dilute brand value.

What makes Nike unique

  • Nike's Shoe Finder Program offers personalized shopping, enhancing customer satisfaction.
  • Dazed Maxx zine engages subcultures, strengthening Nike's brand among niche groups.
  • Nike's ACG Inflatable Jacket revival taps into nostalgia, appealing to diverse customers.

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Benefits

Health Insurance

Remote Work Options

Flexible Work Hours

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Mar 25th, 2025
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