Manager, Digital Engagement

Salary Range: 85000 to 100000 (Currency: USD) (Pay period: per-year-salary)

Key Responsibilities

Digital Strategy & Campaigns

• Develop integrated digital strategies and campaigns, including audience insights, messaging, channel recommendations, budgets, timelines, and KPIs.
• Support campaigns around product and corporate milestones, disease awareness, scientific meetings, and executive thought leadership.
• Translate social listening, audience research, competitive analysis, and performance data into actionable recommendations.
• Manage campaign execution, including creative briefs, asset development, approvals, launch coordination, and optimization.
• Partner with paid media specialists on targeting, channel selection, flighting, creative, and measurement.
• Contribute campaign ideas, digital recommendations, and scope development to proposals and new business opportunities.

Social Media & Content

• Lead organic social strategy, editorial planning, and day-to-day execution across client accounts.
• Research, write, and review social copy, paid campaign messaging, search ads, and video scripts.
• Collaborate with creative teams to develop content informed by audience needs, platform best practices, and performance.
• Oversee publishing, monitoring, and community management, identifying engagement opportunities and potential issues.
• Stay current on platform updates, emerging trends, and digital capabilities.

Analytics & Measurement

• Establish KPIs and develop reports that connect performance to client objectives.
• Translate paid, organic, and website analytics into clear insights and recommendations.
• Use native analytics, GA4, Looker Studio, and social listening tools to inform strategy and optimization.

Client & Team Leadership

• Serve as a day-to-day digital partner to clients and present strategies, campaign plans, and performance insights.
• Collaborate with account, creative, earned media, and paid media teams to deliver integrated programs.
• Manage multiple accounts, timelines, and review processes with strong attention to detail.
• Mentor junior colleagues and contribute to agency processes and capabilities.
• Support LifeSci Communications’ own digital presence as needed.

Qualifications

• 5–7 years of digital marketing, social media, or digital communications experience in healthcare or life sciences.
• Commercial pharmaceutical or biotechnology experience required, including branded and/or unbranded product communications.
• Strong organic social expertise and experience planning and executing integrated digital campaigns.
• Understanding of paid media strategy, audience targeting, optimization, and measurement.
• A hands-on approach, with willingness to write content, coordinate assets, manage approvals, and develop reports.
• Experience managing client relationships and presenting strategic recommendations.
• Strong analytical skills and experience with social listening, social management, and web analytics tools.
• Understanding of regulated healthcare communications and review processes.
• Excellent writing, project management, organizational, and communication skills.
• Agency experience strongly preferred.

Nice to Haves

• Hands-on experience with LinkedIn Campaign Manager, Meta Ads Manager, Google Ads, programmatic, or connected TV.
• Familiarity with Looker Studio, campaign tracking, SEO, and website optimization.
• Experience with executive thought leadership, influencer programs, or AI-enabled marketing tools.

What We Offer

• Competitive Compensation packages dependent on education and experience
• Comprehensive medical, vision, and dental healthcare benefits
• Generous PTO policy
• 401(k) plan
• Paid Parental Leave
• Commuter benefits & additional EOP offerings
• Hybrid Schedule, 3 days per week in office