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115 Ventures

Senior Creative Strategist - DTC / Ecommerce

Brand & Creative MarketingConfirmed live in the last 24 hours
Full-timeRemote in United Arab Emirates$7k - $10k

About the Job

Requirements

  • At least five years of professional experience in creative strategy, performance marketing, or direct-response advertising.
  • At least three years owning creative strategy for direct-to-consumer or e-commerce brands.
  • A proven track record of developing winning paid-social ads.
  • Extensive experience with Meta advertising and high-volume creative testing.
  • Experience owning the process from research through analysis and iteration.
  • A portfolio containing scripts, briefs, and finished ads.
  • Experience collaborating with editors, designers, creators, and media buyers.
  • Customer and market research skills.
  • Direct-response copywriting and scripting skills.
  • Creative concept development skills.
  • Knowledge of customer psychology and buying behavior.
  • Creative briefing and production feedback skills.
  • Paid-social performance analysis skills.
  • AI-assisted research, ideation, and analysis skills.
  • Applicants must provide a résumé or LinkedIn profile; a portfolio of direct-to-consumer or e-commerce performance creative; examples of scripts, briefs, and finished ads they developed; a description of their contribution to each example; relevant performance results they are permitted to share; and their location, time zone, availability, and compensation expectations.

Responsibilities

  • Conduct customer, product, competitor, and market research.
  • Identify customer desires, problems, objections, and buying motivations.
  • Develop creative angles, hooks, concepts, and testing hypotheses.
  • Write direct-response scripts and production-ready briefs.
  • Maintain a consistent pipeline of new concepts and iterations.
  • Provide clear, actionable feedback to editors and designers.
  • Analyze ad performance and identify winning patterns.
  • Turn performance findings into stronger concepts.
  • Document tests, results, and creative learnings.
  • Collaborate with media buyers, editors, and marketing leadership.
  • Take ownership of creative performance for assigned brands or campaigns.
  • Understand the company’s brands, customers, and creative process; explain why its strongest and weakest ads performed differently; and produce clear, research-backed scripts and briefs.
  • Independently manage strategy for assigned campaigns, maintain a reliable pipeline of concepts and iterations, and use performance findings to improve new creative.
  • Develop concepts that progress into production and testing, produce winning ads or commercially useful learnings, identify repeatable patterns and structured iterations, and proactively identify growth opportunities.

Desired Qualifications

  • Experience guiding or mentoring other strategists.

About the Company

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